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Home My WebLink AboutResolutions - 1981.04.23 - 14105hi re: County For the T.Tuper Inc. in the Michigan Ho 7 April 23rd, 1981 By: General Government Committee, John E. Olsen, Acting TO THE OAKLAND COUNTY BOARD OF COMMISSIONERS Ladies and Gentlemen: The General Committee having reviewed Resolution •7 recommendation that this resolution be adopted and further that f Oakland Count>.':, Civil Counsel Opinion be atta(' - The General !nt Committee by John E. moves the of the foregoing report. GENERAL GOVERNMENT COMMITTEE rie JACK C. HAYS ASSISTANT 853-0557 DONALD F. SLAVIN ASSISTANT 253-0554 GORDON R. WYLLIE ASSISTANT B53-0553 JOHN F. ROSS, JR. ASSiSTANT B53-0558 A. RUSSELL IS EESINA ASSISTANT 858-0555 Miscellaneous Resolution 01133 By: In Re: CounLy Yuu! 1H:ution_in the Li H:igany ,:,,emFt TO: THE OAKLAND COUNTY BOARD OF COT'MISSIONERS April 2, 1981 • 7 Civil CG,Tlflc1 COUNTY COURT HOUSE .7,0,0 NORTH TELEGRAPH ROAD PONTIAC, M;CHICAN 45053 .B58-0530 ROBERT P. AL LEN CIVIL COUNSEL 858-01555 April 20, 1981 Mr. Dennis Murphy, Chairman Finance Committee Oakland County Board of Commissioners 1200 North Telegraph Road Pontiac, Michigan 48053 Dear Mr. Murphy: You have requested my opinion as to whether the Oakland County Board of Commissioners can anpropriate money from the County Contingency Fund to the Michigan Host Committee for the Super Bowl, Inc., a non-profit corporation. The purr_oso of the non- profit corporation is to promote "tourism" and hopefully entice people to visit Oakland County prior to the actual Super Bowl Day. To that end, the corporation will publish a brochure covering restaurants, hotel and motel facilities and other recreational facilities in and about Oakland County. Act 88 of the Public Acts of 1913, as amended, (NSA 5.461) provides, in part: "Board of supervisors, power to advertise county; authorised fund, raising. Section 1. The boards of of the several counties may levy a special tax on the =-='-qe property within their respective counties for the :,=-Lppse of creating a fund; or appropriate out of the general fund an • to be used for advertising...the state and any portion thereof for tourists and resorters."..."The of .7upervisors---.- ap- propriate the sum...out of the fund, or any part of the same to ,y ,)=1-t and work and maintpnce of a legal association, deveZp bureau or board orc-ized under the Taws of Michigan, not orga ,,.3ed or conducted for profit,"..." am therefore of the opinion that the appropriation to the Michigan Most Committee for the Super Bowl, InP., a non-profit corporation, is a valid approPriation pursuant to the provisions of Act 88. Very truly yours, / RFA:ck MICHIGAN SUPER BOWL COMMITTEE BUDGET (December, 1980-February 28; 1982) INCOME Public Sector Contributions • Corporate Contributions *Hotel *Restaurants *Advertising and Sponsorships *Souvenir Sales (Net) TOTAL INCOME $100,000 350,000 50,000 15,000 37,700 25,000 $577,700 EXPENSE' Operation Salaries - Staff $123,500 Office Furniture, Equipment & Supplies 47,000 Professional Services, Insurance & Bonding 24,000 Miscellane-us 5,500 Total Operation $200,000 Activities .Pre-Game: • NFL Visits & Entertainment $ 5,000 June Bid Meeting 10,000 Media HosPitality 2,000 Kick-Off Reception 2,000 Press Conference & PSA's 1,000 Direct Mail (NFL & Media) 20,000 A/V for Speakers Bureau 1,000 Travel 7,500 Committee Meetings & Miscellaneous 5,000 Total Pre-Game $ 53,500 .Printed Material Airport/Other Signage $ 2,000 Events Guide & Map 30,000 Motivational and/or Informational Brochure 3,000 Souvenir Brochure 5,000 Press Hand-out Materials 2,500 Printed Promotional Campaign (Local) 25,000 Total - Printed Material $ 67,500 .Couwdttee Activities Media Reception $ 20,000 Hotel Decorations 20,000 Information Booths & Manuals 10,000 Special Events 35,000 NFL-VIP Hospitality/Reception 15,000 Thank You Party (Local) 3,000 Decorations 25,000 Media Hospitality 5,000 Total - Committee Activities $133,000 Stadium Rental $120,000 Accounts Payable 3,700 TOTAL EXPENSE $577,700 *These income categories will be used to pay Stadium Rental of $120,000 Revised 3717-81 GENERAL INFORMATION ON THE MICHIGAN HOST COMMITTEE FOR THE SUPER BOWL, INC. BACKGROUND OF THE SUPER BOWL BID Back in 1978, the civic and business leaders of our community, led by Governor Milliken, decided to go after two premiere events to boost the image and economy of Southeast Michigan. Those events were the 1980 Republican National Convention and the National Football League Super Bowl Game. The odds against winning either were staggering. Work began on the Super Bowl bid nearly a year in advance. Bi;siness leaders, particularly those whose companies had supported the NFL through advertising since the early Super Bowls, were asked to support the effort, and they responded. No stone was left unturned: Hotel rooms were committed, transportation was inventoried, entertainment was presented -- even weather records for the past 14 years were compiled. The result was a 3-1/2 pound bid book of community-wide commitments and support presented to the NFL in Hawaii in March 1979 by a deleg;:.,..ti:s,n, of Michigan leaders. It worked. So impressed was the NFL with the presentation, commitments and broad community support for the Game that they awarded Michigan the first northern Super Bowl by the first unanimous vote in their history! Now we are less than a year away from being able to us- the opportunity presented by the Super Bowl to the fullest advantage. The 1 ,7E. -_,--k and support from our business community and civic leaders that won the Supt r Bowl will also be the key to its success -- and Michigan's -- next January. 1. WHY IS THE SUPER BOWL IMPORTANT TO MICHIGAN? a. The Super Bowl is larger than the GOP Convention -- 3-1/2 times as many visitors are expected. (GOP: 20,000 visitors; Super Bowl: 70,000 visitors) More complex logistics. Visitors will be spread throughout a much wider geographic area - involving five airport arrival points. b. The income potential is greater than the GOP $45 million was spent by the GOP ... the Super Bowl will generate $60 million for our area. Plus the opportunity to attract future Super Bowls and other major sports events here. Our goal is to become a regular part of the Super Bowl site rotation. c. The media coverage is greater The Super Bowl is the most watched event on television - 100 million viewers. -- Commercial time sells for $500,000 per minute. -- 2,000 media will visit here. d. The chance to promote winter tourism This is a prime opportunity to show off our area's winter attrac- tions -- both indoor and outdoor. Winter is a slow time for both conventions and tourism in Michigan. By attracting more tourists to Michigan year-round, we create thousands of new jobs for residents and diversify our economic base. e. Our image needs the boost more than ever, after 18 months of bleak economic news The 1982 Super Bowl will generate the most positive national coverage from Detroit and Michigan since the GOP. Our community morale needs the boost more than ever The Super Bowl offers the opportunity for residents of the entire area to unite in a community-pride effort and boost sagging spirits. 2. WHAT IS OUR COMMITMENT TO THE NFL FOR SUPER BOWL XVI? In order to win the Super Bowl for the first northern state in its history, our public officials and business leaders promised the National Football League owners: a. Use of the Pontiac Silverdome, the largest covered stadium in the League. b. Adequate housing and transportation resources and smooth traffic flow, regardless of weather conditions. c. Specific road improvements. (J. Full cooperation of state, county, city governments and other public and private agencies coordinated by a Super Bowl Task Force to ensure a smooth-running event. e. Unmatched hospitality and entertainment for Super Bowl fans. 3. WHY IS THE MICHIGAN HOST COMMITTEE NECESSARY? The broad enthusiastic support of business, government and labor was one of the deciding factors in Michigan's winning of the Super Bowl. Page 3 of 3 Because so many levels of the public and private sectors and such a large geographic region are involved in hosting this event, a private, non-profit task force was formed to coordinate the effort. Our 70,000 visitors will be housed in 33 cities in Southeast Michigan and Canada, within a 75-mile radius of the Pontiac Silverdome. Five airports will be involved. The Michigan Host Committee's Steering Committee has representatives from state, county and city governments, private business, the Metropolitan Detroit Convention & Visitors Bureau and the Detroit Lions. Its twelve Standing Committees are each charged with a specific area of preparation, such as airport welcoming, information booths, street decorations, special events, hotels, hospitality, transportation, etc. An office and full-time staff assist with logistics and mobilize the community to prepare for Super Bowl XVI. 4. WHY SHOULD I SUPPORT IT? As a businessman, you realize that special events like the Super Bowl give our area prime national exposure which helps build a tourism industry for Michigan -- and can even attract new businesses here. A growing tourism industry creates new jobs for residents, who can then become taxpayers and consumers. The bottom line is a strengthened economy and better community for all of us. As a resident, you realize the civic pride and team spirit that comes when we work together benefits the morale of our residents. In addition, the excitement of hosting major events like the Super Bowl and special public events being planned by the Michigan Host Committee will be enjoyed by all residents of Southeast Michigan. 5. ARE CONTRIBUTIONS TO THE MICHIGAN HOST COMMITTEE DEDUCTIBLE? Yes. The Michigan Host Committee has received an IRS 50I(c)(6) tax- exempt classification which allows contributions to be eligible for deduction as an operating expense for business firms. 6. WHERE WILL THE FUNDS FOR THE.' UCHIGAN HOST COMMITTEE'S ACTIVITIES COME FROM AND H .iLL THEY BE SPENT? Less funds will be spent to host the Super Bowl than the GOP. Our total Committee budget is $200,000 less than was spent for the GOP Convention. In addition to Detroit area businesses, our operating funds will be raised specifically from Oakland County, hotels, airlines, restaurants, car rentals, plus firms in Canada, Toledo, Flint, Lansing, and other cities that have hotel rooms committed. These funds will be spent on: Street and airport decorations Welcome signs and banners Special events for residents and visitors Media hospitality Information booths Promotional brochures Press information on our area Employee motivational materials cc.7:mmunite,:-pride campaio '2 .7. rr-' '7Z • ; Michigan Host Committee for the Super Bowl, Inc. ORGANIZATIONAL CHART Chairman Ernest A. Jones, D'Arcy-MacManus & Masius, Inc. Honorary Co-Chairmen Hon. William G. Milliken, Governor of Michigan Hon. Wallace E. Holland, Mayor of Pontiac Hon. Coleman A. Young, Mayor of Detroit Hon. Daniel T. Murphy, Oakland County Executive Treasurer Aleck Capsalis, Community National Bank of Pontiac Steering Committee James K. Bakken, Ford Motor Company Aleck Capsalis, Community National Bank of Pontiac Malcolm G. Dade, City of Detroit James U. DeFrancis, Michigan Department of Commerce Henry M. Hogan, Jr., Flint Area Newspapers, Inc. Hon. Wallace E. Holland, City of Pontiac Ernest A. Jones, D'Arcy-MacManus & Masius, Inc. William F. McLaughlin, Metropolitan Detroit Convention & Visitors Bureau Hon. Daniel T. Muiphy, Oakland County Jose Santiago, City of Pontiac Ronald L. Steffe-is, Ford Motor Land Development Corp. Russ Thomas, The Detroit Lions Cain-:anittees ,A_ii7)•rt - CA-,Liarrnan: J. David VanderVeen, Oakland County; ice Ch :man: Daniel J. Norton, Metropolitan Airport Decorations - Co-Chairnc.a: Neil 3. Munro, Oakland Press; T. Smith, Jr., Marwick, %,iitcaL.11 & Co. Fin.Hae 7a7-7-a-2s K. Bcen, Ford Motor Co aar .; Hotel - S. Dora: Ford Motor Land Da ,..-.alapment Corp. Information Booths - David K. Easlick, Mich.3an Bell Telephone Co. Media - Stanley T. Richards, Pontiac Motor Division - GMC NFL & VIP Hospitality - William F. McLaughlin, MDCVB Restaurant - Co-Chairmen: William Anton, The Bull Market, Inc.; William F. Pickard, McDonald's Restaurant Retail - In Formation Special Events - Chairman: Robert E. McCabe, Detroit Renaissance; Vice Chairman: William Connellan, Oakland University Transportation - Larry Saki, Southeastern Michigan Transportation Authority Regional Coordinating Council - Michigan Host Committee Staff Executive Director Carol 3. Gies Legal Counsel Alan E. Schwartz, Honigman, Miller, Schwartz & Cohn Accountants Peat, Marwick, Mitchell & Co. 4/21/81 #81133 April 23, 1981 Moved by Olsen supported by Murphy the report be accepted. A sufficient majority having voted therefor, the motion carried. Moved by Olsen supported by Whitlock that Resolution #81133 be adopted. Moved by Murphy supported by Whitlock the resolution be amended by incorporating the following, "that the $50,000 be made available by amending the 1981 budget, designating non-property tax funds for this project as follows: Revenue 904-01-00-2339 Sundry-Misc.-Non-Tax Rev. 50,000 904-01-00-2339 Non-Tax Revenue (50,000) Appropriation 990-02-00-9990 Contingency (50,000) 908-02-00-9908 1982 Super Bowl 50,000 A sufficient majorty- having voted therefor, the amendment carried. Discussion followed. Vote on resolution as amended: AYES: Moffitt, Montante, Moore, Olsen, Page, Patterson, Perinoff, Pernick, Peterson, Price, Whitlock, Wilcox, Caddell, Cagney, DiGiovanni, Fortino, Geary, Gosling, Hobart, Jackson, Kasper, Lanni, (22) NAYS: Murphy, Aaron, Doyon. (3) A sufficient majority having voted therefor, Resolution #81133 as amended was adopted, STATE OF MICHIGAN) COUNTY OF OAKLAND) I, Lynn D. Allen, Clerk of the County of Oakland and having a seal, do hereby certify that I have compared the annexed copy of Miscellaneous Resolut ion #81133 adopted by the Oakland County Board of Commissioners at their meeting held on April 23, 1981 with the original record thereof now remaining in my office, and that it is a true and correct transcript therefrom, and of the whole thereof. In Testimony Whereof, I have hereunto set my hand and affixed the seal of said County at Pontiac, Michigan Lynn D. Allen......................Clerk Clerk