HomeMy WebLinkAboutResolutions - 1988.08.18 - 17365MISCELLANEOUS RESOLUTION # 88173 July 14, 1988
BY : Public Services Committee, Richard Kuhn, Chairperson
IN RE: EMS AND EMERGENCY MANAGEMENT DIVISION -- 9-1-1 PUBLIC AWARENESS PROGRAM
TO : THE OAKLAND COUNTY BOARD OF COMMISSIONERS
Mr. Chairperson, Ladies and Gentlemen:
WHEREAS the Oakland County Board of Commissioners, by Miscellaneous
Resolution #85228 (September 12, 1986), authorized a county-wide 9-1-1
program to develop, implement, and maintain an enhanced 9-1-1 system for
Oakland County; and
WHEREAS the 9-1-1 service date is scheduled for implementation on
November 14, 1988; and
WHEREAS a proposal was developed, bids received, and reviewed for a
vendor to conduct a public awareness program on the correct use of the 9-1-1
emergency number; and
WHEREAS funds of $97,000 are available in the 1988 EMS and Emergency
Management Division budget.
NOW I .FORE BE IT RESOLVED that the Oakland County Board of
Commissioners approve the contract with Robert Solomon and Associates and
authorizes the Chairperson to sign the contract for an amount not to exceed
$97,000.
BE IT FURTHER RESOLVED that written quarterly reports be presented
to the Public Services Committee by the Manager of the Emergency Medical
Services and Emergency Management Division and to the balance of the members
of the Board of Commissioners.
Mr. Chairperson, on behalf of the Public Services Committee, I move
the adoption of the foregoing resolution.
PUBLIC SERVICES COMMITTEE
August 18, 1988
FISCAL NOTE
BY: FINANCE COMMITTEE, DR. G. WILLIAM CADDELL, CHAIRPERSON
IN RE: EMS AND EMERGENCY MANAGEMENT DIVISION - 9-1-1 PUBLIC
AWARENESS PROGRAM - MISCELLANEOUS RESOLUTION #88173
TO THE OAKLAND COUNTY BOARD OF COMMISSIONERS
Mr. (hairperson, Ladies and Gentlemen:
Pursuant to Rule XI -G of this Board, the Finance Canmittee has reviewed
Miscellaneous Resolution #88173 and finds:
1) Robert Solomon and Associates was chosen to conduct a 9-1-1 public
awareness program at a cost not to exceed $97,000;
2) $20,000 was allocated in the EMS and Emergency Management Division
budget Professional .Services line item for a public awareness program;
3) The allocation in the EMS and Emergency Management for the 9-1-1
equipment maintenance contract of $55,000 in the Telephone
Communications line item will not be necessary in 1988 since the
equipment will be under warranty and these funds should he transferred
to the Professional Services line item;
4) The allocation for 9-1-1 equipment depreciation in the Telephone
Communications line item can be reduced for 1988 by $27,000 since more
accurate equipment depreciation costs can be established and these
funds should he transferred to the Professional Services line item;
5) Funds for maintenance and depreciation of 9-1-1 equipment in the 1959
EMS and Emergency Management budget Telephone Communication line item
should be reduced to reflect more accurately the anticipated costs and
these funds transfered to contingency;
6) Funds are available for the 9-1-1 public awareness program and
recommends the budget be amended as follows:
1988 1989
Amendment Amendment
4-22100-177-20-00-3128 Professional Services $77,000
4-22100-177-20-00-6750 Telephone Communications (77,000) $(52,200)
4-10100-909-01-00-9900 Contingency 52,200
Total $ -0- $ -0-
FINANCE COMMITTEE
is ems
August 4, 1988
REPORT
Miscellaneous Resolution #88173
By: Finance Committee - Dr. G. William Caddell, Chairperson
In Re: EMS and Emergency Management Division
9-1-1 Public Awareness Program
To the Oakland County Board of Commissioners
Mr. Chairperson, Ladies and Gentlemen:
The Finance Committee, having reviewed Miscellaneous Resolution
#88173 entitled, "EMS and Emergency Management Division - 9 -1-1 Public
Awareness Program," reports with the recommendation that the BE IT
FURTHER RESOLVED paragraph be amended to provide for "monthly" reports
instead of --quarterly-- reports.
Mr. Chairperson, I move the acceptance of the foregoing report.
FINANCE COMMITTEE
I. PROGRAM SUMMARY
When 9-1-1 was established as a universal emergency telephone number, one
goal was to assist the public in attaining assistance more easily and
efficiently. Public access to emergency services was supposedly
standardized. As 9-1-1 systems began to be implemented throughout the
country, however, and as public access to emergency services improved,
some new problems arose.
When citizens dial 9-1-1, they gain direct and immediate access to a
local public safety official (9-1-1 operator) who acknowledges and acts
on their request for assistance. Uninformed citizens expect that
assistance will arrive immediately.
Citizens in each jurisdiction must be aware of local agency procedures
and limitations so that they do not become impatient. and redial, thereby
overloading the 9-1-1 system. In addition, an uninformed public may
burden the 9-1-1 facilities with requests for information or routine
assistance which, in accordance with local public policy on emergency
services, should be directed elsewhere.
A public education program on the correct use of the 9-1-1 emergency
number is a major solution to this problem.
Michigan Bell Telephone Company will provide Oakland County with
telephone stickers and brochures three months prior to system cutover.
They will also place an advertisement in a local newspaper on the cutover
date, November 14, 1988. Current resources are not adequate to
distribute this information or to appropriately conduct a program
county-wide.
The general public is aware that 9-1-1 is a number where they can obtain
emergency assistance. Our responsibility for a successful system is:
A. To Develop Public Awareness and Understanding of 9-1-1 Capabilities
Citizens should have a clear understanding that dialing 9-1-1 will
reach emergency assistance (police, fire, and medical), and that they
(the citizens) must tell the 9-1-1 operator certain critical pieces
of information.
B. To Develop Public Understanding of Appropriate and Inappropriate
9-1-1 Calls
Citizens must understand that some events are not considered
emergencies and should be reported to the administrative office on a
seven-digit number. If all calls are to be received on 9-1-1 (as is
sometimes the case), this information must also be communicated to
the citizens so that they do not waste time by using alternative
forms of access.
C. To Develop Public Knowledge of the Cutover Date
Citizens should be told when to start calling the new number.
D. To Develop a Program That Reaches All of the Population to be Served
This includes any special groups, such as the elderly, deaf, citizens
living outside of the 9-1-1 exchanges, and non-English speaking
residents.
II. PROCESS
In April 1987, the public agencies who operate a Public Safety Answering
Point (PSAP) raised concerns regarding the need to develop a public
education program. A task force (Attachment A) was developed of
interested individuals to select a vendor to conduct a program.
A timetable (Attachment B) was developed to coincide with the County's
bid proposal process and the 9-1-1 turn on date.
The initial meeting of the task force was held to review criteria for
selection of a contractor. The criteria was revised to evaluate
proposals in the areas of: characteristics, media diversity, oral
presentation, financial statement, reference list, and work history.
A request for proposal (Attachment C) was mailed to 25 companies the
first week of March. The advertising consultants list was compiled from
the Oakland County master vendor bid file, the Public Information Office,
and lists used from 2 previous similar programs (Attachment D). Twelve
contractors attended the pre-bid conference and 7 proposals were received
(Attachment E).
The oral presentations were given by the seven companies and each
proposal was ranked by the task force. As a result the top three
agencies were selected for a second and final round of interviews. The
three companies were Anthony Franco, Dawber and Company, and Robert
Solomon and Associates.
Based on this effort, it was the consensus of the task force that Robert
Solomon and Associates be recommended to the Oakland County Board of
Commissioners, for the 9-1-1 public education vendor, at their $97,000
proposal (Attachment F).
Representatives from Robert Solomon and Associates Advertising met with
the 9-1-1 Information and Education Task Force to receive direction on
aspects to be addressed.
III. BUDGET SUMMARY
A tiered proposal for costs was provided at $20,000; $60,000; and
$100,000 and was based on funding approval by the Oakland County Board of
Commissioners. The recommended proposal budget was for a $97,000
program.
EMS and Emergency Management Division Budget $ 97,000
The total program amounts to 3% of a 3 million dollar expense for
equipment costs of local PSAP's and Oakland County and amounts to 10.4
cents per Oakland County resident.
6/88
1 1
1-- -t
14
TIMETABIR
OAKLAND COUNTY 9-1-1 PUBLIC INFORMATION/PUBLIC EDUCATION PROGRAM
1988
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
1989
JAN FEB MAR APR
Develop Request
Send Out RFP
Pre Bid Conference
Committee Meeting to
Develop Review Criteria
Bid Deadline
and Opening
Oral Presentation to
County and Committee
Award Contract
Presentation to Board
of Commissioners for
Funding Reallocation
Program Development
Pre Program
Program Cutover
Post Program
Ongoing Activities
2/23/88
E-911
PUBLIC AWARENESS/EDUCATION CAMPAIGN
Proopared by
OAKLAND COUNTY
E-911
PUBLIC AWARENESS/EDUCATION CAMPAIGN
Prepared for :
Ms. Gail A. Christie
Division Manager
EMS & Emergency Management Division
Department of Public Services
Prepared By :
Robert Solomon & Associates, Advertising
505 North Woodward Avenue, Suite 1000
Bloomfield Hills, MI 48013
June 21, 1988
E-911 PROGRAM
Robert Solomon & Associates views this project as a public awareness
campaign which has to accomplish two major objectives:
1) Promote Awareness of the new E-911 system to Oakland County
residents; and
2) Educate Public as to what the system is, how it works, and when
to use it.
We propose to accomplish these objectives by utilizing a five point
plan-of-attack:
Press Conference to kick off the program
Printed materials and their distribution
III. Major Public Media Events
IV. PSA's and Paid Advertising
V. Community Involvement
I. PRESS CONFERENCE
Our campaign would begin with a E-911 press conference to kick
off the program.
A. DATE
Proposed: Mid October, one month prior to cutover date, this
allows ample time for effective press coverage and follow
up.
B. LOCATION
The location for the press conference must be convenient to
all press and pertinent Oakland County personnel.
Proposed: County Offices (Board of Commissioners), the new
Palace in Auburn Hills, or other possible Oakland
County locations.
C. ATTENDEES
1. Press
a. Print press, including journalists representing:
- Oakland Press, county newspapers (all dailies &
weeklies), and college/high school newspapers.
- Detroit News and Free Press, for coverage in
Metro sections; Science/Computer writers also
will be included.
- All foreign language publications with circulation
figures covering Oakland County.
b. TV press and crews from the network affiliate stations
and independent stations. Representatives from all
Oakland County cable stations will also be included.
c. News reporters from all radio stations, particularly
those with high penetration in Oakland County.
2. Oakland County VIP's, Representatives from various key
civic groups, Community leaders, School officials.
a. To reach the specialized audiences for 911 use
(children, senior citizens, the handicapped) their
leaders will be invited, with the intention of
initiating a "grass roots" campaign to supplement the
regular media schedule.
-1-
3. Speakers on behalf of Oak
information to Attendees:
a. Representatives from:
Oakland County
Police/Fire/EMS
Michigan Bell
and County, to present all
Topic
General history of system
development & benefits.
Convenience to Oakland Cty.
population; Improved response
time to emergencies.
Latest high-tech improvements
to system with brief
explanation of how the system
works.
4. A celebrity spokesperson could be recruited (i.e. local
sports or media celebrity) to personify the 911
campaign at the press conference, providing a photo
opportunity for print and TV press.
D. PRESS KITS
911 Press Kits will be provided to all attendees, reiterating
all information covered at the press conference in detail. The
press kit will contain:
a. A concise and simply written description of the 911 system
and how it works.
b. A Calendar of 911 special events, i.e. "Emergency Awareness
Week", Cutover Day, etc.
c. A 911 poster
d. A 911 Coverage map that can be reproduced clearly in
newspapers.
e. Contact names and phone numbers of Oakland County
principals instrumental in implementation of the 911
system.
E. SYSTEM DEMONSTRATION
A display or video tape presentation of how the system works,
from the emergency phone call to the computer readout showing
the origin of the call and how it is directed, will be set up
during the conference. This will illustrate the simplicity and
accuracy of the system, and will assure the public that a 911
call is an effective and immediate procedure to use in the rase
of emergency.
F. AMENITIES
1. A simple buffet luncheon, or
2. Coffee and pastries, served to attendees.
a. A specially prepared "911 cake" to be cut by the
celebrity spokesperson (s) and Oakland County officials
will provide an additional photo opportunity.
-2-
II. PRINTED MATERIALS/DISTRIBUTION
Oakland County has a number of vehicles at its disposal to
distribute printed materials. These groups and organizations can
be called upon to act as a distribution network for a nominal cost
to the county.
Posters, flyers and other creative materials along with existing
Michigan Bell brochures and 911 phone stickers will be distributed
to various groups including, but not limited to:
A. Detroit Edison:
Distribution of 400,000 brochures and phone stickers within
monthly statement to all Oakland County accounts.
B. Schools:
1. Oakland County Board of Education - Elementary/Secondary
Schools and Special Services, (Approximately 350 locations).
Distributed through school system central distribution
center.
2. Oakland County Private/Parochial Schools - Elementary/
Secondary Schools (Approximately 110 locations).
3. Oakland County Universities/Colleges - Including Oakland
University, Oakland Community College (5 campuses) and
others.
C. Retail:
1. Harmony House Record Stores - Agreed to distribute flyers/
brochures via countertops and bag stufters. (9 Oakland
County locations). Excellent way to reach the teen and
young adult audiences.
2. Movie Theatres - Eight Oakland County multi screen theatres
have agreed to distribute flyers/brochures via countertops
and display posters in lobbies.
3. Oakland County Chamber of Commerce - Chamber will send
flyers to all 1,200 member businesses as part of monthly
newsletter.
4. Oakland County Malls and Shopping Centers - Poster Display.
D. Public Facilities:
1. Voting Polls - Potential for distributing brochures/posters
on Election Day (November 8) through Oakland County Election
Office (543 precincts in county; Approximately 145,000 voter
turnout in 1986).
2. City Offices
3. Libraries
4. Emergency Vehicle Stickers - Police, Fire, Medical Vehicles.
-3-
E. Community:
1. Oakland County Seniors' Councils - Will provide information
to all group's chairpersons for further programs.
(Approximately 25-30 social/health groups).
2. Foreign Speaking Community Groups, Churches, Publications.
3. Handicapped Groups - Distribution through school system and
special service centers.
Creative material to be available for distribution beginning
mid-September.
III. MEDIA EVENTS
Aside from the press conference, RS&A proposes to structure
events to center media coverage on the new 911 system during the
week of November 14, 1988, (cutover day).
A. "Emergency Awareness Week" Kick-off Ceremony (November 14)
Kick-off "Emergency Awareness Week" on Monday, November 14
at 9:11 am with a "ribbon-cutting" type ceremony to signal
the start of the new emergency system. Ceremony to be held
at the County EMS offices or central dispatch center.
1. Oakland County Executive declares the official start of
"Emergency Awareness Week" in Oakland County.
a. Invite a local personality in media, news reporting, or
sports to draw attention by public and media.
b. Invite local police, fire and emergency personnel to
attend ceremony.
2. Event will serve to create a photo opportunity for
local TV stations and newspapers.
B. "Emergency Awareness Week" in the school system (Nov. 14-18)
1. Event geared towards the school systems, as this is a
targeted population, allows for guaranteed attendance and
will attract heavy news coverage from both print and
electronic media sources.
2. School children account for approximately 20 96 of Oakland
County's population and generally will transmit information
back to parents.
a. As school systems are autonomous, and any event is
subject to all 28 District's approval, we would present
a plan to the Oakland County Board of Education for an
"Emergency Awareness Week" in all Oakland County
schools.
b. Each school would be encouraged to invite local police,
fire and emergency personnel to inform and educate
school children on how to identify an emergency, and
effectively deal with it.
-5-
IV. PSA'S & PAID ADVERTISING
Newspaper will be the predominant medium in this advertising
campaign. Specifically, newspaper will:
1) Promote E-911 awareness using a simple bold direct message.
2) Educate and inform the public on the E-911 system, what it is
and how it works.
3) Directly target Oakland County population (both residents
and workers).
A. PRINT
1. Newspaper
a. Press Releases - To begin with Press Conference in
Mid-October and run through November.
b. PSA placements - Mid-October through November.
c. Newspaper Ads - Weekly, Mid-October through December, to
run at non-profit charity rate.
All newspaper ads/press releases to be placed in a variety of print
publications, including, but not limited to:
Oakland Press
Observer & Eccentric
Royal Oak Tribune
Detroit Free Press
Detroit News
Oakland Business Magazine
Community Newspapers
Church Newsletters
College Newspapers
Senior Citizen Publications (Mature American)
Foreign Community Publications
Chamber of Commerce Publications
Troy Somerset Gazette
Northwest Gazette
Jewish News
B. OUTDOOR
Billboards strategically placed in Oakland County. Combination
of paid locations and PSA placement through Gannett Outdoor is
suggested. Outdoor to run in November and December at county
locations with strong viewership and traffic patterns.
C. TRANSIT BOARDS
SEMTA Bus interior ad cards in 75-100 Oakland County buses; To
run mid October through January at a nominal public service
rate. (Approximately 75,000 total Oakland County passengers/
month).
-6-
D. MOVIE THEATRE SCREENS
Movie Theatre Screens - October through November. Slide
advertising at 8 AMC Theatre locations in Oakland County
(32 screens total; approximately 40,000 viewers/week). Slides
run prior to every movie; To run at a public service rate.
Possible movie themeline: " 911 - Coming soon to a phone near
you
E. ELECTRONIC MEDIA
1. Radio PSA's - Mid-October through December. (3 weeks
pre-cutover, up to 6 weeks cutover). A standardized
announcement to air on all available Detroit area
stations.
2. Television PSA's - November through Mid-December (1 week
pre-cutover, 4 weeks cutover) To Air On:
a. Network Affiliates/Independent Stations (2,4,7,20,50,
56,62)
b. Oakland County Cable Systems (5 systems) - Approximately
150,000 households = 40% of all Oakland County
households.
F. DIRECT MAIL
Advo System Direct Mail - October/November Distribution
of an information card to all Oakland County households
(Approximately 385,000 Homes). Mailed at a public service
rate. ADVO has been approached - no firm commitment as of this
date.
V. COMMUNITY INVOLVEMENT
From school children to senior citizens, involvement that comes
from the Oakland County Community will play a major role in the
success of the E-911 Awareness/Education Program.
A. School Children:
RS&A will provide Oakland County Public & Private Schools with
programs for participation in activities designed to help
educate students on the "emergency" nature and proper usage of
the 911 system. Each school will be encouraged to invite local
police, fire and emergency units to attend ceremonies and
display equipment while explaining the importance and operation
of the 911 emergency system.
1. K-8 Grades: Teachers will be involved in presenting easy to
understand information on Oakland County's new emergency
number. Information packets will be provided to the
students along with other educational tools, such as
coloring books (K-3 grades), and comic books (4-8 grades) to
demonstrate what 911 is all about.
2. High School Students:
a. Teachers will provide students with educational
information regarding E-911.
b. Posters will be distributed throughout the high schools.
c. School newspaper staff members will be included in all
press releases sent to media,
B. Senior Citizens:
1. Series of film screenings for senior citizens, similar to a
preview screening that we hold for many of our movie
accounts. A film with appeal to 55 -4- age group, locally
produced Academy Award winner "Young at Heart" for instance,
would be shown on a weekday morning. This would not only
create awareness for a targeted audience, but also gain
additional media coverage.
a. Various senior citizen health and social groups will be
invited to the screening through the Oakland County
Seniors Council.
b. After confirming their attendance, each group will
provide their own transportation to the weekday morning
screening.
c. A brief 911 presentation/announcement will take place
before the movie. 911 literature available for
distribution.
-8-
C. Foreign Speaking:
Distribution of materials and programs through local foreign
community education groups, including the Oakland County Board
of Education's English as a Second Language Program.
D. Handicapped Population:
Distribution of materials and programs through special service
centers and schools.
Pre-Cutover Cutover Post Cutover
E-911 Proposed Calendar
Aug. Sept. Oct. Nov. Dec. Jan. Feb. March April
14
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1
-10 -
ESTIMATED BUDGET
(Revised 6/23/88)
The following budget has been revised to $97,000 and includes an
estimated breakdown based on non-negotiated rates. Estimates are
subject to change.
$15,000 PRINTING:
(Posters, flyers, folders, transit boards,
vehicle stickers, press kits information
packets, comic books, etc.)
ADVERTISING:
(Newspaper insertions, outdoor, movie screens,
transit boards)
PRODUCTION:
(Newspaper ads, PSA radio, ?SA TV, video
slides. All printed material)
DISTRIBUTION/MAILING:
(Press releases, notices, tapes, information
packets to private & parachial schools)
MISC.:
(Press conference including: Photographer,
food, etc.)
AGENCY FEE:
• $48,000
$10,000
$5,000
$4,000
$15,000
TOTAL BUDGET: $97,000
BILLING POLICY
30 Days from date of invoice. RS&A generally bills by the 20th of
each month.
-11-
ADVERTISIIMG
rloberz Sotomon & Assooleee * 505 N. Woodward Suite 1000 EPoorrlheid HAts, ivitchigan 4B013 * 313-540- 08430
CONTRACT
Oakland County has retained Robert Solomon & Associates, Advertising
("RS&A"), and we hereby agree to serve as your advertising agency in
accordance with and subject to the following terms and conditions:
1. Assignment and Nature of Services
RS&A will create and develop Awareness/Education Program's and
materials and in general act as a consultant on advertising and marketing
activities for the E-911 project. In this regard, we are prepared to
provide general marketing and strategic planning counsel; employ on your
behalf, our knowledge of available media to develop effective public
relations programs; create, prepare and submit to you for approval,
advertising ideas and programs.
2. Term of Agreement
This agreement shall commence on May 18, 1988, and shall continue in
full force and effect until April 30, 1989, Any additional modification/
cancellation in the structure may be reviewed at the request of either party
with 30 days notice.
3. Agency Compensation
In return for the services which we will be providing, you agree to
pay RS&A on the following basis:
MONTHLY FEE: For August, September & October, 1988 a fee of $5,000
per month. This fee will cover Public Relations/
Promotions, Broadcast & Print Creative, Media Services
and Administrative Services.
Plus,
COMMISSION: For June, 1988 through April, 1989, commissions of
17.65 96 added to net printing, production and media
costs/or 15% of gross commissions, where applicable.
We will forward our monthly statements to you by the 15th of each month, and
they will be due no later than 30 days from the date of invoice.
If the above coincide with your understanding of our agreement, kindly
indicate your consent to the agreement by signing in the space provided
below.
JOSEPH M. HYLLA, CHIEF OF PURCHASING ROBERT SOLOMON & ASSOCIATES,
OAKLAND COUNTY PURCHASING ADVERTISING
By: By: j 4,t ,ka
—>7 / Its: Its:
(-) Date: Date:
C C «
Attachment A
9-1-1 INFORMATION AND EDUCATION PROGRAM TASK FORCE
Faye Combs, Oxford Police Department
Michael Madigan, West Bloomfield Police Department
Ann Marsh, Southfield Public Safety Department
Gordon Nelson, Novi Police Department
Richard Niemisto, Farmington Hills Police Department
Gary Root, Waterford Township Police Department
Suzan Singer, Oakland County Public Information Department
Joe Hylla, Purchasing Division
Gail Christie, EMS and Emergency Management Division
061.1WgIWT ItIATt PRiC1( g, 0. RIUM104.1
03/07/88
'ova NUT CtV IO:Ise, SEALED BID
DUE: 04/13/88 2:00PM
VOLPTIILIT
J.M. Hylla
OotLivally DATIL' EPOLQUIPtexo
667
POO- smut
0-143-AIV 4S-73 OAKLAND COUNTY EXECUTIVE
PURCHASING DIVISION
At tachmen L C
1200 N. Teltograph Roa4 • PoAtioc, Michigan 48053
REQUEST FOR QUOTATION-THIS IS NOT AN ORDER
ONSILIVENT To isot boADa AT
0.C, EMS/Emergency Management
QUANTITY upd3T , pLEASE QUOTE LOWEST NE ir rnoveRED InsfiraAmou rmicEs ON HEREIN DESCRUsED ART1C1.CS PaT UOirr IePoiCit TOTAL POOSC
The County of Oakland is requesting "Sealed Bid
Proposals" for the purpose of retaining a public
relations firm to promote awareness of the new E-911
system.
The E-911 (enhanced 911) system is intended to provide
the residents of Oakland County with one simple
and easy-to-remember telephone number to use for
all emergencies. The residents will obtain direct
and immediate access to a local public safety office
for a police, fire or medical emergency.
There will be a mandatory pre-proposal conference
on Monday, March 21, 1988 at 2:00PM in room 321
of the Executive Office Building, Third Floor, Oakland
County Service Center, 1200 N. Telegraph Rd., Pontiac,
MI 48053 (Map). All companies wishing to submit
a proposal must be in attendance. The pre-proposal
conference will afford an opportunity to ask questions
and request clarifications prior to submission of
a written proposal.
The contractor shall structure the proposal in such
a way as to present three (3) separate tiers of
cost and services. These tiers should be based
on a budget not to exceed $20,000.00; $60,000.00;
$100,000.00. Total funding for this project is
contingent upon approval by the Oakland County Board
of Commissioners. TOTAL
ND 0.
OsLivamy DATE PRiCIL p 0 Nu tams.
OATS
03/15/88
534G1tVAURY To SS NAOS AT
witrecos Q. KO.
667
OsLitemprir OATS RSQUIRso wsNuSTAIMSIWKSiOST
SEALED BID
DUE: 04/13/88 2:00PM
SuYeiS/
Joseph M. Hylla
P..14,144liv 5-73 OAKLAND COUNTY EXECUTIVE
PURCHASING DIVISION
1200 N. Tolegraph Road • Ponliac, Michigan 48053 Page 2
REQUEST FOR QUOTATION-THIS 15 NOT AN ORDER
O.C. EMS/Emergency Management
gUANTITT UNIT P ASE QUOTE LOWEST NET DELIVEREM OtSTNATtO PRICES ON HERE! ESCRiSED ARTICLES Als1 UN T PCIE TOTAL PftiC, , General criteria the County will be evaluating for
this program will include:
-creativity and originality
-effective use of colors and graphics
-informative and concise
-attractive overall layout
It is the County's intention to retain a contractor
that will provide the preceeding list; will be willing
to work closely with County personnel; be receptive
to ideas; and has had experience with a variety
of media types and market segments that will help
in implementing a successful program.
All proposals must be submitted in duplicate.
The sealed bid proposals will be opened in conference
room 321, third floor, Executive Office Building
on wednesday, April 13, 1988 at 2:00PM. All bids'
must be delivered to the Purchasing Division, Executive
Office Building, 1200 N. Telegraph Rd., Pontiac,
MI 48053 prior to the bid opening for the appropriate
date and time receival stamp. .
All contractors will be required to make a subsequent
oral presentation of their proposal to an evaluation
committee. The oral presentation shall not exceed
thirty (30) minutes in length. . TOTAL
BS* 0.
pairs 2
EX: 1.) Automatic (calling line) number identity display.
2.) Automatic location identification.
3.) Calls are directed to the local law enforcement agency, not
to a centralized switchboard.
2.) The fact that under the E-911 system calls are routinely
"prioritized" based on the nature of the emergency and the
available resources. The purpose of this is so that the public does
not have unrealistic expectations about response time.
3.) The purpose and proper use of the system, so as to minimize the
amount of inappropriate calls from: kids, crank callers, random
dialing errors and general misunderstanding of the E-911 system.
4.) The agencies that can be reached thru the E-911 system.
The time frame for this project should be viewed as inflexible. Within the
program there are three (3) phases, they are as follows:
1.) Pre-cutover-- (beginning mid-August)
During this period the public should be extensively
exposed to coverage of the system. As time approaches the
second phase, the amount and intensity of exposure should
increase appropriately. The exact amount and type of
exposure will be left up to the contractor, but is subject to the
approval of the County.
pane 3
2.) Cutover-- (November 14, 1988)
Extensive exposure will be needed on the cutover day.
The program should allow the public to become both
enthused and involved in the cutover. Again this is left up to
the contractor, with final approval needed by the County.
3.) Post-cutover-- (to continue for approx. 3 months after cutover)
Continued exposure to the public is needed during this phase.
The effectiveness of the program in phase 1 and 2 needs to
be reviewed and evaluated. If necessary new publicity shall
be designed and implemented during this period to correct
for unanticipated reactions to the system. A final
requirement of the contractor shall be to develop
recommendations for an ongoing E-911 awareness program.
This recommendation should be structured in such a way as
to be implemented either by the contractor or by County
personnel.
A diversity of media coverage for this project is essential. The following are
some samples of media type which have been used by other municipalities
for similar projects. This is not intended as an indication of preference or of
limitation. It may not be necessary to use all of the samples for a successful
program, nor is the County limiting the possibilites to those listed.
Olt LIVCRY DATE! PRICK P. 0. P WMt
03/15/88
wamularmilimminceimer,
SEALED BID
DUE: 04/13/88 2:00PM
KLITIER
Joseph M. Hylla
OILLiIVEVEY DATE SIRQUIPEESZ
667
AT1M OsErnie RISO, 1,40.
v.Itbat-REV. OAKLAND COUNTY EXECUTIVE
PURCHASING DIVISION
1200 N. Tiil*graph Road Pontiac, Michigan 40053 Page 3
REQUEST FOR QUOTATION-THIS IS NOT AN ORDER
DELLIvISAT TO DK WA OK KT
0.C. EMS/Emergency Management
OVJAKTiTv UNIT PLEASE OiJOTE LOWEST NET DELtVERED DE5TINATIOr4 PR$CES ola tiEMEim OESCalintO ARTICLES NET UNCP PRICK 1 TOTAL PAN t cc -
Presentation will take place on Wednesday April
20, 1988 Or Thursday, April 21, 1988 between the
hours of 9:00AM and 4:00PM. The Purchasing Division
will advise all contractors, by mail, of their scheduled
time period for oral presentation. This time schedule
is not subject to change by the contractor. Failure
to meet the assigned time period may be grounds
for disqualification of the proposal.
The County of Oakland reserves the right to reject
any or all bids, awarding the order to other than
the low bidder and to waive irregularities and/or
formalities. Also to accept any bid which in its
judgement best serves the County interest. '
The County of Oakland reserves the right to split
or abstract any or all bid proposals and award multiple,
contracts from the same quotation based on price,
availability and service when in its judgement best.
serves the County of Oakland.
This is a SEALED BID to be in the hands of the Oakland
County Purchasing Division no later than 2:00PM .
on APRIL 13, 1988 at which time it will be opened
and read publicly.
PLEASE USE THE ENCLOSED SEALED BID RETURN ENVELOPE
smh TOTAL
SID IP,
11-taa annul= lant) tTIJ
112016121U1SIT1N1J rpluitiaam
SVPICIIIIYHEZUMEM
The purpose of this project is to inform and educate the residents of
Oakland County, which consists of sixty-one (61) communities, about the
Enhanced 911 (E-911) system. Currently, there are over 100 emergency
numbers throughout Oakland County. This makes it impossible for the
public to memorize numbers. A E-911 service will end confusion. The
County feels this can best be accomplished by dividing the public into
segments. These segments should be such that all members of Oakland
County will fall under at least one category. Age is one such demographic
that would be a basis for segmentation, language may be another factor.
This segmentation of the public will be left up to the contractor, but will be
subject to the approval of the County.
The E-911 system will become operational on November 14, 1988. As a
part of the information and education about the system, the County would
like to see certain aspects stressed throughout the program,. These aspect
are as follows:
1.) What the system offers, and how it differs from the basic 911
system.
page 4
Newspaper articles
Radio coverage
Talks to public schools.
Telephone book listing
Telephone stickers
Television coverage
Talks to community organizations
911 stickers on police vehicles
Posters in business
Billboards
Utility bill flyers—it has already been decided that this medium will
not be used.
Again the choice of media coverage will be left up to the contractor, with
the approval of the County required.
Bidders shall include with their proposal, the following items:
1.) Financial statement and company profile.
2.) A resume of job experiences and references for similar projects.
3.) A resume, including qualifications and job experience, of the
specific individuals who will be involved with this project.
4.) List of all support services (ie., facilities, personnel, and
equipment, available to this project). This list shall clearly note all
services performed by subcontractors or associates outside the
company.
5.) A statement of corporate or company business philosophy.
6.) A statement of the bidder's billing policy.
7.) A policy statement on handling account conflicts.
Attachment
BID LIST
• Dawber & Company
26711 Northwestern Hwy., Ste. #204
Southfield, MI 48034
2. Smith-Winchester, Inc.
16250 Northland Dr., Ste. #310
Southfield, MI 48075
3, Stone, August & Company
30800 Telegraph Road, Ste. #2785
Birmingham, MI 48010
4. Bunnell & Company
P.O. Box 3052
Farmington Hills, MI 48018
5. Gray & Kilgore, Inc.
3001W. Big Beaver rd.
Troy, MI 48084
6. James F. Grossman
Grossman Marketing, Inc.
17000 W. 10 Mile Road, Ste. #125
Southfield, MI 48075
7. Dennis R. Green & Assoc.
30555 Southfield Road, Ste. #510
Southfield, MI 48076
8. Gerald Schorin Consulting Group
(Recommended by: Stone & Simons
Advertising, Dr. Nick Stoyanoff)
9. Frey/Alcorn Associates, Inc.
187 S. Woodward Ave.
Birmingham, MI 48011
10, Leo Brennan Advertising
2359 Livernois
Troy, MI 48083
11. Robert Solomon & Associates
505 N. Woodward Ave., Ste. #1000
Bloomfield Hills, MI 48013
12. Marketing Counselors, Inc.
(Advertising One)
470 N. Woodward
Birmingham, MI 48011
13, John H. Rosen Advertising Company
55 West Maple Road
Birmingham, MI 48011
14. Baker, Abbs, Cunningham & Klepinger
55 West Maple Road
Birmingham, MI 48011
Bid List (Continued)
15. Anderson Associates
3207 N. Main
Royal Oak, MI 48073
(Recommended by Hemsing Advertisings)
16. Sloan Public Relations, Inc.
24100 Southfield, Ste. #312
Southfield, MI 48075
17. D'Arcy, Masius, Benton, & Bowles
1715 North Woodward Ave.
P.O. Box 811
Bloomfield Hills, MI 48013
18. Corbett Advertising, Inc.
800 West University Dr., Ste. F.
Rochester, MI 48063
19, J. K. Kidd & Company
1565 North Woodward Ave., Terr. 5
Bloomfield Hills, MI 48013
20. Lampe Communications, Inc.
P.O. Box 5339
Orchard Lake, MI 48033
21. Overbeke Company
7001 Orchard Lake Road
W. Bloomfield, MI 48033
22. Berline Group
6735 Telegraph Road, Ste. #110
Southfield, MI 48076
23, J. Grunor & Associates, Inc.
1601 Travelers Tower
26555 Evergreen
Southfield, MI 48076
24, Simons Michelson Zieve, Inc.
3250 West Big Beaver Road
Troy, MI 48084
25. Unacom Marketing, Inc.
26111 Evergreen, Ste. 300
Southfield, MI 48076
COMPANIES WHO ATTENDED PRE
PROPOSAL CONFERENCE
Attachment E
C. Lange * Deiwber & Company
26711 Northwestern, Ste. 0 204
Southfield, MI 48034
• James F. Grossman James Grossman
Grossman Marketing, Inc. Kris K.
17000W. 10 Mile Rd., Ste, 0 125
Southfield, MI 48075
* Dennis R. Green & AMC. Dennis Green
30555 Southfield, Ste. 0 510 Lisa Lapides
Southfield, MI 48076
Leo Brennan Advertising C. Crocker
2359 Livernois
Troy, MI 48083
* Robert Solomon & Assoc. Kurt Kubicki
505 N. Woodward, Ste. *1000
Bloomfield Hills, MI 48013
Marketing Counselors, Inc. Barbara Corbett
(Advertising One)
470 N. Woodward
Birmingham, MI 48011
Baker, Abbs, Cunningham & Klepinger Susan Pickett
55 West Maple Road Jag Pepper
Birmingham, MI 48011
* Anderson Associates Carl Anderson
3207 N. Main Dan Gilleran
Royal Oak, MI 48073
* Bern ne Group Lisa Vallee
31600 Telegraph Rd., Ste. *100 Renee Walker
Birmingham, MI 48010
Lovio -George Dan Belknap
681 W. Forest
Suite 200
Detroit, MI 48201
• Anthony N. Franco, Public Relations
400 Renaissance Center
Detroit, MI 48243
Michael M.
Planned Marketing and Advertising Hint Hind
*Companies presenting proposals.
tic:lust 1388
. ALLEN, County Clerk/Register of
19th 'day of
YNN
Aeso1ut110.,k_88173 August 18, 1988
Moved by Richard Kuhn supported by Jensen the resolution (with a positive Fiscal
Note attached) be adopted.
Discussion followed.
Moved by Doyon supported by A. McPherson the resolution be amended by striking
$4,000 allocated for the Press Conference.
AYES: A. McPherson, R. McPherson, Oaks, Pernick, Price, Aaron, Doyon. (7)
NAYS: McDonald, Moffitt, Page, Rewold, Skarritt, Wilcox, Bishop, Caddell,
Calandro, Crake, Gosling, Hobart, Jensen, R. Kuhn, S. Kuhn, Lanni, McConnell. (17)
A sufficient majority not having Voted therefor, the amendment failed. .
Vote on resolution:
AYES: Moffitt, Page, Rewold, Skarritt, Wilcox, Bishop, Caddell, Calandro, Crake,
Gosling, Hobart, Jensen, R. Kuhn, S. Kuhn, Lanni, McConnell, McDonald. (17)
NAYS: A. McPherson, R. McPherson, Oaks, Pernick, Price, Aaron, Doyon. (7)
A sufficient majority having voted therefor, the resolution was adopted.
STATE OF MICHIGAN)
COUNTY OF OAKLAND)
1, Lynn D. Allen, Clerk of the County of Oakland and having a seal,
do hereby certify that I have compared the annexed copy of the attached
Miscellaneous Resolution,.Mhich was14 dopted by the Oakland County Board. of Commissioners
at their meeting held on August 18, 1988
with the original record thereof now remaining in my office, and
that it is a true and correct transcript therefrom, and of the
whole thereof.
In Testipony Whereof, 1 have hereunto set my hand and affixed the
seal of said County at Pontiac, Michigan
this