HomeMy WebLinkAboutResolutions - 2013.12.12 - 21144MISCELLANEOUS RESOLUTION # 13324 December 12, 2013
BY: Planning and Building Committee, Jim Runestad, ChairpersonIN RE: ECONOWIIC DEVELOPWIENT & COMIVIUNITY AFFAIRS - BUYOAKLAND PROGRAWl
To the Oakland County Commissioners
Chairperson, Ladies, and Gentlemen:
WHEREAS Oakland County's Economic Development & Community Affairs will launch a
"BuyOakland" campaign and portal to promote the businesses within the County; and
WHEREAS the cost of $50,000 will be needed to develop the marketing plan, graphics,
brochures and promotional items to launch and market this initiative; and
WHEREAS no new positions are requested.
NOW THEREFORE BE IT RESOLVED that Oakland County Board of Commissioners approves
the creation of the "BuyOakland" initiative and appropriates the funds in the amount of $50,000 for the
creation, development, and marketing of the "BuyOakland" campaign.
Chairperson, on behalf of the Planning & Building Committee, I move the adoption of the
foregoing resolution.
PLANNING & BUILDING COWIMITTEE VOTE:
Motion carried unanimously on a roll call vote with Gosselin absent
OaklandBusinessConnect.com
Who: Oakland County's Economic Development & Community Affairs (EDCA)
What: EDCA will create a "BuyOakiand" program to encourage both residents and businesses, regardless of
the item/service sought, to look at Oakland County businesses first. This will be an online portal,
OaklandBusinessConnect.com that people can search to find everything from nearby residential roofers to
automotive suppliers for industrial purposes. In looking at other nationwide BUYLOCAL campaigns and the
results that they produced, it's wise for Oakland County to launch something similar
• For every $1 spent at a locally owned business, $0.68 stays in the local economy and $0.32 leaves
® For every $1 spent at a non-locally owned business, $0.43 stays in the local economy and $0.57 leaves
(Civil Economics, 2008}
Where: Oakland County, Michigan
When: Once approved from the Board of Commissioners, we plan to finalize the portal, create the
marketing plan and promotional pieces and begin the execution of that marketing plan. By iVlay 2014, the
initiative will be up and running and functional.
How: Once the database is technically working, we will launch two side-by-side campaigns:
1) One campaign will be geared towards businesses to encourage them to register their business and
"keywords" into the database. There is no charge for anyone to use this database. It is free to
register your business and it is free to use.
2) One campaign for the usage of this portal - to both residents and businesses
Initially we envision three deliverables:
1) A logo for this initiative and the colors identified for branding this initiative
2) The database/portai built and working properly
3) Marketing Materials for our various distribution channels
Posters and Postcards can be delivered to
• All of our Commissioners (to be passed to their constituents)
• All 17 of our Main Street Communities (to be distributed to the businesses on those communities)
•, All of the other traditional downtowns that are not yet in our Main Street Program
• Cities, Villages and Townships in Oakland County
• Our Small Business Center (over 2,000 clients a year use our Small business Center)
• The Cierk's office
• Our Purchasing dept.
• Ail Oakland County Chambers of Commerce Directors
• EDCA's Business Development staff to include on their retention calls
• EDCA's Finance Department [since they process the SBA 504 Loans and see a variety of small businesses
from various industries)
• All of Oakland County's MlchiganWorks offices-since they touch employers for their w/orkforce needs
Additional Marketing Exposure:
« We'll feature this program in a Spring issue of OaklandCountvProsper.com
• We'll send out Public Service Announcements (PSAs) to local radio stations and TV stations
e We'll launch social media content on the OakGov.com Platform and the AdvantageOakland.com
platform being created
• We'll promote the page on the Oakgov.com v^/ebsite
Resolution #13324 December 12, 2013
The Vice-Chairperson referred the resolution to the Finance Committee, There were no objections.