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HomeMy WebLinkAboutResolutions - 2014.01.22 - 21158MISCELLANEOUS RESOLUTION # 13324 December 12, 2013 BY; Planning and Building Committee, Jim Runestad, Chairperson IN RE: ECONOMIC DEVELOPMENT & COMMUNITY AFFAIRS — BUYOAKLAND PROGRAM To the Oakland County Commissioners Chairperson, Ladies, and Gentlemen: WHEREAS Oakland County's Economic Development & Community Affairs will launch a "BuyOakland" campaign and portal to promote the businesses within the County; and WHEREAS the cost of $50,000 will be needed to develop the marketing plan, graphics, brochures and promotional items to launch and market this initiative; and WHEREAS no new positions are requested. NOW THEREFORE BE 1T RESOLVED that Oakland County Board of Commissioners approves the creation of the "BuyOakland" initiative and appropriates the funds in the amount of $50,000 for the creation, development, and marketing of the "BuyOakland" campaign. Chairperson, on behalf of the Planning & Building Committee, I move the adoption of the foregoing resolution. PLANNING & BUILDING COMMITTEE VOTE: Motion carried unanimously on a roll call vote with Gosselin absent. L.4 OaklandBusinessConnectcom Who: Oakland County's Economic Development & Community Affairs (EDCA) What: EDCA will create a "BuyOakland" program to encourage both residents and businesses, regardless of the item/service sought, to look at Oakland County businesses first. This will be an online portal, OaklandBusinessConnect.com that people can search to find everything from nearby residential roofers to automotive suppliers for industrial purposes. In looking at other nationwide BUYLOCAL campaigns and the results that they produced, it's wise for Oakland County to launch something similar O For every $1 spent at a locally owned business, $0.68 stays in the local economy and $0.32 leaves • For every $1 spent at a non-locally owned business, $0.43 stays in the local economy and $0.57 leaves (Civil Economics, 200E) Where: Oakland County, Michigan When: Once approved from the Board of Commissioners, we plan to finalize the portal, create the marketing plan and promotional pieces and begin the execution of that marketing plan. By May 2014, the initiative will be up and running and functional. How: Once the database is technically working, we will launch two side-by-side campaigns: 1) One campaign will be geared towards businesses to encourage them to register their business and "keywords" into the database. There is no charge for anyone to use this database. It is free to register your business and it is free to use. 2) One campaign for the usage of this portal —to both residents and businesses Initially we envision three deliverables: 1) A logo for this initiative and the colors identified for branding this initiative 2) The database/portal built and working properly 3) Marketing Materials for our various distribution channels Posters and Postcards can be delivered to • All of our Commissioners (to be passed to their constituents) • All 17 of our Main Street Communities (to be distributed to the businesses on those communities) •, All of the other traditional downtowns that are not yet in our Main Street Program • Cities, Villages and Townships in Oakland County • Our Small Business Center (over 2,000 clients a year use our Small business Center) • The Clerk's office • Our Purchasing dept. • All Oakland County Chambers of Commerce Directors • EDCA's Business Development staff to include on their retention calls • EDCA's Finance Department (since they process the SBA 504 Loans and see a variety of small businesses from various industries) • All of Oakland County's MichiganWorks offices — since they touch employers for their workforce needs Additional Marketing Exposure: • We'll feature this program in a Spring issue of OaklandCountyProsper.com • We'll send out Public Service Announcements (PSAs) to local radio stations and TV stations ... we'll launch social media content on the OakGov.com Platform and the AdvantageOakland.com platform being created • We'll promote the page on the Oakgov.com website Resolution #13324 December 12, 2013 The Vice-Chairperson referred the resolution to the Finance Committee. There were no objections. FISCAL NOTE (MISC . #13324) January 22, 2014 BY: FINANCE COMMITTEE, TOM MIDDLETON, CHAIRPERSON IN RE: ECONOMIC DEVELOPMENT & COMMUNITY AFFAIRS — BUYOAKLAND PROGRAM TO THE OAKLAND COUNTY BOARD OF COMMISSIONERS Chairperson, Ladies and Gentlemen: Pursuant to Rule X1I-C of this Board, the Finance Committee has reviewed the above referenced resolution and finds: 1. The resolution approves the creation of the "BuyOakland" initiative to promote businesses within Oakland County. 2. The cost of the campaign will be $50,000 for development of the marketing plan, graphics, brochures and promotional items. 3. No new positions will be required. 4. Funding is available from General Fund Assigned Fund Balance GL Account #383342. 5. A budget amendment is recommended. General Fund #10100 (GL Account #383342) FY 2014 Revenue 9010101 -196030-665882 Planned Use of Balance Total Revenue Expenditure 1090201-171000-731458 Professional Services Total Grant Expenditure $50,000 $50 000 $50,000 $50,000 -0- FINANCE COMMITTEE VOTE: Motion carried unanimously on a roll call vote with Crawford absent. Resolution #13324 January 22, 2014 Moved by Spisz supported by Hatchett the resolutions (with fiscal notes attached) on the amended Consent Agenda be adopted. AYES: Gershenson, Gosselin, Hatchett, Hoffman, Jackson, Long, Matis, Middleton, Quarles, Runestad, Scott, Spisz, Taub, Weipert, Woodward, Zack, Bosnic, Crawford, Dwyer. (19) NAYS: None. (0) A sufficient majority having voted in favor, the resolutions (with fiscal notes attached) on the amended Consent Agenda were adopted. — 1 11 HEREBY L/Prrqklr In.179r1,1MON cREF ACTING PUHSUANT TO MOL 45.559A (7) STATE OF MICHIGAN) COUNTY OF OAKLAND) I, Lisa Brown, Clerk of the County of Oakland, do hereby certify that the foregoing resolution is a true and accurate copy of a resolution adopted by the Oakland County Board of Commissioners on January 22, 2014, with the original record thereof now remaining in my office. In Testimony Whereof, I have hereunto set my hand and affixed the seal of the County of Oakland at Pontiac, Michigan this 22nd day of January 2014.