Loading...
HomeMy WebLinkAboutResolutions - 2018.02.21 - 23328MISCELLANEOUS RESOLUTION #18056 February 21, 2018 BY: Commissioner Michael Spisz, Chairperson, Economic Development & Community Affairs Committee IN RE: ECONOMIC DEVELOPMENT AND COMMUNITY AFFAIRS DELETE AND CREATE POSITION To the Oakland County Board of Commissioners Chairperson, Ladies and Gentlemen: WHEREAS the Economic Development & Community Affairs Department has reviewed its operations and determined areas where efficiencies could be realized; and WHEREAS additional job duties relating to Workforce Development programs have been added to the current part-time non-eligible (PTNE) 1,000 hours per year Marketing Coordinator position (#1090205- 10244) making it difficult to take on new workforce development related marketing support; and WHEREAS the Department would benefit from having a full-time eligible (FTE) Marketing Coordinator to perform the additional duties for new and expanded programs that are taking place due to the needs of businesses and job seekers in this era of low unemployment; and WHEREAS the FTE Marketing Coordinator would continue to expand the marketing communications campaign around complex programs like National Manufacturing Day; assist in launching Career Quest to introduce students to careers in health care, advanced manufacturing and skilled trades; produce materials on an annual basis to promote apprenticeships, veterans services, refugee services, skilled trades training fund workshops, youth programs and career assistance programs for job seekers; and WHEREAS it is proposed to delete one (1) General Fund/General Purpose (GF/GP) PINE 1,000 hours per year Marketing Coordinator position (#1090205-10244), to partially offset the creation of one (1) full-time eligible Special Revenue (SR) Marketing Coordinator; and WHEREAS the remaining cost of this position creation would be covered by a reallocation of funds from the existing Workforce Development Division grant funding. NOW THEREFORE BE IT RESOLVED to delete one (1) GF/GP PTNE 1,000 hours per year Marketing Coordinator position (#1090205-10244), in the Economic Development & Community Affairs Department. BE IT FURTHER RESOLVED to create one (1) SR FTE Marketing Coordinator position in the Economic Development & Community Affairs Department/Planning Economic Development Servicp,s/Marketing & Communications Division (#1090108). Chairperson, on behalf of the Economic Development & Community Affairs Committee I of the foregoing resolution. ECONOMIC DEVELOPMENT AND COMMUNITY AFFAIRS COMMITTEE Motion carried unanimously on a roll call vote with Woodward absent. dlYA f/M r R/Iktal airperson, Economic Development & Community Affairs Committee WORKFORCE DEVELOPMENT: Marketing Liaison Responsibilities Overview v.171211 NEW OR EXPANDING IN 2017-2018 PROGRAM/PROJECT TIMELINE/ CYCLE FOR PROMOTION NOTES EXPANDING Manufacturing Day Program February to November --Complexity is increasing as more schools come on board and more sponsorships are needed. —Involves committees/partners, sponsorships, manufacturers, schools, students, and volunteers. -- Major marketing campaign — Major publicity opportunity NEW/LARGE CareerQuest Event/Tradeshow November 2018 January to December —High-complexity, first time event for Oakland County. --Involves committees/partners, sponsorships, four industries of companies, schools, students, and volunteers. -- Major marketing campaign — Major publicity opportunity EACH YEAR ADD ELEMENTS Apprenticeship Week September to November —Twitter chat (2017) -- Potential future Twitter chats next year Apprenticeship Book Every 2-3 years --High complexity, large book — Publicity opportunity Skilled Trades Training Fund June to September --Four workshops in August & September -- Publicity opportunity NEW JUST STARTING Veterans Reboot Program January to December --Monthly meetups --Ongoing marketing effort -- Publicity opportunity NEW JUST STARTING Refugee Job Navigator Program As Updates Are Needed EXPANDS EACH YEAR Government Advocacy Materiels As Needed --Lansing --DC Career Assistance Program Materials As Needed EXPANDING Ml Trade School Portal As Needed --Promotion materials;, portal needs refresh Business Services Tr-Fold Brochure Updated As Needed Job Seekers Tr-Fold Brochure Updated As Needed EXPANDING Money Smart Week Program Materials As Needed Employer-Based Training Sheet Updated As Needed Skills Needs Assessment Project As Needed —Event (e.g., Connected Mobility in 2017) --Materials NEW Youth / Young Adult Programs Materials As Needed --Robot Technician Training ONGOING ADMINISTRATIVE NEW OR EXPANDING IN 2017-2018 PROGRAM/PROJECT TIMELINE/ CYCLE FOR PROMOTION NOTES REFRESH Workforce Development Website Pages on AdvantageOakland.corn l 2018 Then Ongoing --Revamp pages --Maintenance Managers Reports Bi-Monthly NEW Leadership Bios As Needed NEW Michigan Works Communication User Group Member Meetings 4-6 Times Per Year --Travel involved NEW WIN Communication Work Group Member Monthly Meetings --Conference calls and face-to-face WORKFORCE DEVELOPMENT: Marketing Liaison Responsibilities Overview v.171211 NEW OR EXPANDING IN 2017-2018 PROGRAM/PROJECT TIMELINE/ CYCLE FOR PROMOTION NOTES EXPANDING Manufacturing Day Program February to November --Complexity is increasing as more schools come on board and more sponsorships are needed. —Involves committees/partners, sponsorships, manufacturers, schools, students, and volunteers. — Major marketing campaign — Major publicity opportunity NEW/LARGE CareerQuest Event/Tradeshow November 2018 January to December —High-complexity, first time event for Oakland County. --Involves committees/partners, sponsorships, four industries of companies, schools, students, and volunteers. -- Major marketing campaign -- Major publicity opportunity EACH YEAR ADD ELEMENTS Apprenticeship Week September to November —Twitter chat (2017) — Potential future Twitter chats next year Apprenticeship Book Every 2-3 years --High complexity, large book -- Publicity opportunity Skilled Trades Training Fund June to September --Four workshops in August & September — Publicity opportunity NEW JUST STARTING Veterans Reboot Program January to December —Monthly meetups —Ongoing marketing effort — Publicity opportunity NEW JUST STARTING Refugee Job Navigator Program As Updates Are Needed EXPANDS EACH YEAR Government Advocacy Materials As Needed —Lansing —DC Career Assistance Program Materials As Needed EXPANDING MI Trade School Portal As Needed --Promotion materials;, portal needs refresh Business Services Tr-Fold Brochure Updated As Needed Job Seekers Tr-Fold Brochure Updated As Needed EXPANDING Money Smart Week Program Materials As Needed Employer-Based Training Sheet Updated As Needed Skills Needs Assessment Project As Needed --Event (e.g., Connected Mobility in 2017) --Materials NEW Youth / Young Adult Programs Materials As Needed --Robot Technician Training ONGOING ADMINISTRATIVE NEW OR EXPANDING IN 2017-2018 PROGRAM/PROJECT TIMELINE/ CYCLE FOR PROMOTION NOTES REFRESH Workforce Development Website Pages on AdvantageOakland.com ft Quarter 2018 Then Ongoing --Revamp pages --Maintenance Managers Reports Bi-Monthly NEW Leadership Bios As Needed NEW Michigan Works Communication User Group Member Meetings 4-6 Times Per Year —Travel involved NEW WIN Communication Work Group Member Monthly Meetings —Conference calls and face-to-face Resolution #18056 February 21, 2018 The Vice Chairperson referred the resolution to the Human Resources Committee and the Finance Committee. There were no objections