HomeMy WebLinkAboutResolutions - 1999.07.15 - 25754FINAN2E COMMITTEE
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MISCELLANEOUS RESOLUTION #99167 July 15, 1999
BY: FINANCE COMMITTEE, SUE ANN DOUGLAS, CHAIRPERSON
IN RE: DEPARTMENT OF MANAGEMENT AND BUDGET - ALLOCATION FOR ENHANCED ACCESS
MARKETING CONTRACT
To the Oakland County Board of Commissioners
Chairperson, Ladies and Gentlemen:
WHEREAS, as provided by Public Act 462 of 1996 - Enhanced Access to Public
Records Act, the Board of Commissioners, by approving Misc. Resolution #97165 on
August 14, 1997, adopted the Oakland County Enhanced Access to Public Records
Policy; and
WHEREAS over 83 million Americans, nearly 31 percent of the country's
population, have on-line access, according to IntelliQuest, a provider of
information regarding technology services; and
WHEREAS this cultural shift reflects the potential for on-line distribution
of information and services continues to increase at an astounding rate; and
WHEREAS policy makers would be wise to quickly seize the opportunity to
leverage Oakland County's status of being the only county to offer such services
that further enhance high-quality business interests and economic development;
and
WHEREAS an effective marketing program is essential to ensure that Oakland
County's leading-edge e-commerce tools are utilized to enhance the image of the
County while, simultaneously, reaching and educating potential users about their
benefits; and
WHEREAS the Administration, in conjunction with the Purchasing Division,
solicited proposals for an Enhanced Access Marketing Program, with seven firms
responding, three selected for presentation, and Caponigro Public Relations, Inc.
selected as the preferred vendor, and
WHEREAS the proposed contract, covering the period August 1, 1999 thru July
31, 2000, amounts to $100,000, with $25,000 requested to be allocated in the
FY1999 budget and $75,000 allocated in the FY2000 budget; and
WHEREAS the Board of Commissioners, by Misc. Resolution #98241 and #99055,
established enhanced access fee structure for several e-commerce products,
including Mortgage Application Acceleration Program (MAAP), Parcel Attribute
Query and Mini Ad Hoc Query which are anticipated to generate sufficient County
revenue to more than cover the cost of the proposed marketing program; and
WHEREAS the County Executive recommends approval of this resolution.
NOW THEREFORE BE IT RESOLVED that the Board of Commissioners authorizes the
development and implementation of an effective Enhanced Access marketing program
to ensure that Oakland County's leading-edge e-commerce tools are utilized to
enhance the image of the County while, simultaneously, reaching and educating
potential users about their benefits.
BE IT FURTHER RESOLVED that the FY1999-FY2000 Biennial Budget be amended
as follows:
Information Technology
18-636171-25000-0979
Information Technology
18-636172-15000-3348
FY1999
Revenue:
Enhanced Access $25,000
Expense:
Professional Services $25,000
FY2000
$75,000
$75,000
0
Mr. Chairperson, on behalf of the Finance Committee, I move adoption of the
foregoing resolution.
Finance Committee Vote:
Motion carried unanimously on a roll call vote with Jensen and Palmer absent.
THE FOREGOING RESOLUTION
L. Brooks Pat4rson. County Executive Date
Resolution #99167 July 15, 1999
Moved by Douglas supported by Moffitt the resolution be adopted.
AYES: Douglas, Galloway, Garfield, Gregory, Jensen, Law, McCulloch,
McPherson, Melton, Millard, Moffitt, Obrecht, Palmer, Patterson, Schmid, Sever,
Suarez, Taub, Amos, Causey-Mitchell, Colasanti, Devine, Dingeldey. (23)
NAYS: None. (0)
A sufficient majority having voted therefor, the resolution was adopted.
STATE OF MICHIGAN)
COUNTY OF OAKLAND)
I, G. William Caddell, Clerk of the County of Oakland, do hereby certify that the
foregoing resolution is a true and accurate copy of a resolution adopted by the
Oakland County Board of Commissioners on July 15, 1999 with the original record
thereof now remaining in my office.
In Testimony Whereof, I have hereunto set my hand and affixed the seal of the
County of Oakland at Pontiac, Michigan this 15th day 9f July, 1999.
G. William Caddell, County er