HomeMy WebLinkAboutResolutions - 2000.09.21 - 26237MISCELLANEOUS RESOLUTION #00237 SEPTEMBER 21, 2000
BY: Finance Committee, Sue Ann Douglas, Chairperson
IN RE: MANAGEMENT & BUDGET/PURCHASING DIVISION —
APPROPRIATION FOR @CCESS OAKLAND MARKET RESEARCH CONTRACT
To the Oakland County Board of Commissioners
Chairperson, Ladies and Gentlemen:
WHEREAS as provided by Public Act 462 of 1996 — Enhanced Access to Public Records
Act, the Board of Commissioners, by approving Misc. Resolution #97165 on August 14, 1997,
adopted the Oakland County Enhanced Access to Public Records Policy; and
WHEREAS the Board of Commissioners, by Misc. Resolution #99167 approved July 15,
1999, authorized a professional services contract for enhanced access marketing with Caponigro
Public Relations, Inc. for $100,000 for the period August 1, 1999 through July 31, 2000; and
WHEREAS several products, including Residential Property Profile, Residential Property
Analyzer and Delinquent Tax Statements, have been successfully implemented and are reaching
their target markets; and
WHEREAS over 83 million Americans, nearly 31 percent of the Country's population,
have on-line access, according to IntelliQuest, a provider of information regarding technology
services, and
WHEREAS additional market research is needed to clearly identify market challenges
and opportunities through the perspective of existing and potential customers, as well as to help
in making more informed decisions about future @ccess Oakland products, pricing and
promotion issues; and
WHEREAS, at the request of Administration, Caponigro Public Relations, Inc. has
submitted a proposal to perform additional market research in the form of focus group analysis,
including existing and potential customers, over a three month time frame at a cost of $42,785;
and
WHEREAS revenues generated from current @ccess Oakland products are sufficient to
defray the cost of the additional market research; and
WHEREAS the County Executive recommends approval of this resolution.
NOW THEREFORE BE IT RESOLVED that the Oakland County Board of
Commissioners authorizes the engagement of Caponigro Public Relations, Inc. through a
professional services contract to perform additional market research for the County's @ccess
Oakland program at a cost not to exceed $42,785.
BE IT FURTHER RESOLVED that the Fiscal Year 2001 Budget be amended as follows:
Information Technology Revenue: Amount
18-636171-25000-0979 Enhanced Access $42,785
Information Technology Expense:
18-636172-15000-3348 Professional Services $42,785
$ -0-
Chairperson, on behalf of the Finance Committee, I movIdTption of the foregoing
resolution.
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FINANCE COMMITTEE
FINANCE COMMITTEE VOTE:
Motion carried unanimously on a roll call vote with Palmer voting no and
Jensen and Millard absent.
4'
Resolution #00237 September 21, 2000
Moved by Douglas supported by Galloway the resolution be adopted.
AYES: Dingeldey, Douglas, Galloway, Garfield, Gregory, Law, McCulloch,
McPherson, Melton, Millard, Moffitt, Obrecht, Palmer, Patterson, Sever,
Suarez, Taub, Amos, Appel, Causey-Mitchell, Colasanti, Coleman. (22)
NAYS: None. (0)
A sufficient majority having voted therefor, the resolution was
adopted.
STATE OF MICHIGAN)
COUNTY OF OAKLAND)
I, G. William Caddell, Clerk of the County of Oakland, do hereby certify that the
foregoing resolution is a true and accurate copy of a resolution adopted by the
Oakland County Board of Commissioners on September 21, 2000 with the original
record thereof now remaining in my office.
j
In Testimony Whereof, I have hereunto set my and 50.d affixed the seal of the
County of Oakland at Pontiac, Michigan this e st OKY of September, 2000.
G. William Caddell, County Clerk