HomeMy WebLinkAboutResolutions - 2022.04.14 - 35456BOARD OF COMMISSIONERS
April 14, 2022
MISCELLANEOUS RESOLUTION 422-129
Sponsored By: William Miller III
Economic Development - Resolution Business Forward Initiative
Chairperson and Members of the Board:
WHEREAS the United States Treasury allocated Oakland County $244,270.949 of Local Fiscal Recovery
Funds (LFRF) established under the American Rescue Plan Act (ARPA) of 2021; and
WHEREAS under the guidance of the U.S. Department of Treasury's Final Rule for Coronavirus State and
Local Fiscal Recovery Funds, the County may use these funds at their discretion to support eligible investments
in public health expenditures, address negative economic impacts caused by the public health emergency;
replace lost public sector revenue; provide premium pay for essential workers; and invest in water, sewer, and
broadband infrastructure; and
WHEREAS pursuant to Miscellaneous Resolution 421284, the Board of Commissioners approved
appropriations of $2,500,000 for the Oakland Together Small Business Recovery and Resilience Business
Professional Services Assistance Grant Program, and $500,000 to obtain the services of business community
navigators to provide counseling and technical assistance to Oakland County businesses and organizations in
underserved communities; and
WHEREAS consolidating these two programs will serve to direct American Rescue Plan Act funding for
acute/urgent small business support to the intended recipients. Rebranding the consolidated programs will be
known as Business Forward; and
WHEREAS the county has successfully launched the Business Forward programs in underserved communities
and wishes to continue the program and expand its reach to directly impact small businesses in all Oakland
County communities as they recover, grow and thrive; and
WHEREAS the duration of the Business Forward program will exceed the one-year timeline as initially
authorized with MR#21284, an extension is required for continuation of the program; and
WHEREAS the Business Forward program is targeting support to over 6,300 Oakland County small businesses
each year, thru calendar year 2026, which will result in supporting over 25,000 new, emerging, and established
entrepreneurs county -wide. These identified small businesses are in industries that have been identified by the
36th Annual Oakland County Economic Outlook Report as Incomplete -Recovery; those industries are
accommodation and food services, retail trade, other services, arts, entertainment and recreation, private health
and social services, information and manufacturing; and
WHEREAS an additional appropriation of $15,000,000 is requested to address the economic harm resulting
from the public health emergency caused by COVID-19 to the industries identified above.
NOW THEREFORE BE IT RESOLVED that the Oakland County Board of Commissioners hereby
appropriates $15,000,000 from the American Rescue Plan Act for the Business Forward program — Phase II, for
the purposes of providing direct support to the county's small businesses and investing in the tools, expertise,
and resources needed by the small business community.
BE IT FURTHER RESOLVED that the Board of Commissioners hereby approves an extension of the
Business Forward program for the expanded services to the small business community in Oakland County and
reaffirms the $3,000,000 appropriation.
BE IT FURTHER RESOLVED that the program shall be administered in conformance with federal, state, and
local legal requirements, Oakland County policies and procedures, and Department of Treasury guidelines for
the eligible expenditure of the American Rescue Plan Act.
BE IT FURTHER RESOLVED that approval of American Rescue Plan Act funds for programs and services
by Oakland County shall not obligate a commitment of the General Fund unless authorized by action of the
Board of Commissioners.
BE IT FURTHER RESOLVED that all ARPA funding for contracts in support of advancing the goals of the
Business Forward program will need to be obligated no later than December 31, 2024,
BE IT FURTHER RESOLVED that the ARPA funds allocated to the Business Forward program will need to
be expended no later than December 31, 2026, in accordance with the American Rescue Plan Act.
BE IT FURTHER RESOLVED that the FY 2022 budget shall be amended as reflected in the attached
Schedule A — Budget Amendment.
Chairperson, the following Commissioners are sponsoring the foregoing Resolution: William Miller III.
"id Date: April 14, 2022
David Woodward. Commissioner
�� j p�v✓""""au Date: April 22, 2022
Hilarie Chambers, Deputy County Executive II
X&�� Date: April 25, 2022
Lisa Brown, County Clerk / Register of Deeds
COMMITTEE TRACKING
2022-04-06 Economic Development & Infrastructure - Recommend and Forward to Finance
2022-04-06 Finance - recommend to Board
2022-04-14 Full Board
VOTE TRACKING
Motioned by Commissioner William Miller III seconded by Commissioner Philip Weipert to adopt the attached
Resolution: Business Forward Initiative.
Yes: David Woodward, Michael Gingell, Michael Spisz, Karen Joliat, Kristen Nelson, Eileen Kowall,
Christine Long, Philip Weipert, Gwen Markham, Angela Powell, Thomas Kuhn, Charles Moss, Marcia
Gershenson, William Miller III, Yolanda Smith Charles, Charles Cavell, Penny Luebs, Janet Jackson, Gary
McGillivray, Robert Hoffman, Adam Kochenderfer (21)
No: None (0)
Abstain: None (0)
Absent: (0)
Passed
ATTACHMENTS
Economic Development Business Forward Initiative_Schedule A
Business Forward Presentation
STATE OF MICHIGAN)
COUNTY OF OAKLAND)
I, Lisa Brown, Clerk of the County of Oakland, do hereby certify that the foregoing resolution is a true and
accurate copy of a resolution adopted by the Oakland County Board of Commissioners on April 14, 2022, with
the original record thereof now remaining in my office.
In Testimony Whereof, I have hereunto set my hand and affixed the seal of the Circuit Court at Pontiac,
Michigan on Thursday, April 14, 2022.
Lisa Brown, Oakland County Clerk/Register of Deeds
Oakland County, Michigan
Economic Development I Economic Development Division -Resolution Business Forward Initiative
Sche0ule "A" DETAIL
Op nathgI Fund Bu0get
Project
FY 20U FY 2023
FY 2024
iWE Fund Name Division Name Funtl# Division# Program#Account#
Unit(OU) Affiliate Reference
IUnit Pmiect#
I
'
Activity
Analysis
Account Title
Amendment Amendment
Amendment
R ARP Loral Fscal Recovery Funtl Non Department Operations 21285
9010101
133095
610313
2022
GRANT 1000000GWG
GLB
GLB
Foo l Operal Grants
(2,500,000) $
- $ -
R ARP Local Fiscal Recovery Fund Non Department Operations 21285
9010101
133095
610313
2022
GRANT 100000003461
GLB
GLB
Federal Operating Grants
11500,000 $
- $ -
Total Revenue
$15, 0uO000 $
- $
E ARP Local Fiscal Recovery Fund Economic Development 21285
1090101
133095
731598
2022
GRANT 100000003460
GLB
GLB
Regrading Program
(2,500,000) -
-
E ARP Local Fiscal Recovery Fund Economic Development 21285
1090101
133095
731598
2022
GRANT 100000003461
GLB
GLB
Regran ing Program
17,500,000 -
-
Total Expenditume
Y15Ad0.dw $
_ $ _
m
Business Forward
designed to;
ram des►g
Oakland County grog s from COVID 19
Mitigate financial hardship
established entrepreneurs take the next step CARES Phase
Help local emerging & es companies supported during
® Oakland County
Build resilience with the 15k Hies that have less than 20 employees
® ned with a focus on comps
Desig business is located
Outreach in the com
munity where the Economic Outlook Report
® identified areas of economic distress by
Respond to ►d businesses
• woman, and veteran owned
Increase the number of minority,
Average adjusted three -person equivalent
household income, Oakland PUMA
260,000 2020 $ - -7)an n00
WestNortheast
240,000 East Central, Troy & Rochester � Central, Outside Birmingham & Bloomfield , 240,000
Southwest Central, Birmingham & Bloomfield
220,000 .,....,. South Central, Farmington & Southfield — Southeast 220,000
200,000 200,000
180,000 ..__... _. _ - - 180,000
160,000 ..®.,...._ _ 160,000
.s.
140,000 - ��`
-140,000
120,000 -120,000
100,000 -,.-µ 100,000
80,000 -80,000
60,000 <n nnn
2012 2013 2014 2015 2016 2017 2018 2019
RSQE: June 2021 l A QJ,AtTTATIVEENAR N
CQNQfvtICS
. Northeast
Central — Waterford & Pontiac
Central — Birmingham & Bloomfield
East Central — Troy & Rochester
0 Southeast
South Central — Farmington & Southfield
Southwest
West
Table 3
Forecast of Jobs in Oakland
County
by Major Industry
Division,
2020-2023
Average
Forecast Emptoynr nt
Annual Wage
2019
202.0
2021
2022
2023
2019 5
Total Jobs (Nuanber of jobs)
746,298
673.218
700,742
733.299
751,650
63.708
(Annual percentage change)
(1_3)
(-9.8)
(4,1)
(4.6)
(2.5)
total fiiovertvhent
45,359
43,091
42,722
44,050
44.446
55.802
Total Private
700,939
SW,127
658,020
689,249
707204
642.20
FWI-Raeovary lndustrios
Utilities
1.527
1.523
1,508
1.537
1,559
127,103
Management of companies and
enterprisiws
18,892
18,589
19,065
20,543
21,639
119,051
Financoandinsurance
39,"0
41,155
42,378
43,527
44,395
100547
W io esale trade
37,850
35,784
36,982
38,032
38532
98,156
Pm(essiorer cier16�1C, and
fechracal services104,560
i
96,658
102,449
107,061
109.644
94245
cwistruct,on
27204
27.441
30,415
33,122
34448
73,176
'Other manutactunng
47,415
43,513
44,918
47.157
43,542
71,376
Transportation and warehousing
12919
12,563
13258
14.201
14,896
51.311
Private education
11,453
9.852
10,305
11,084
11Af9
43,087
Natural resources and mning
880
915
941
961
982
37,299
,(tncampiete-Recovery Industries
�7 Acwnwdation and food services
61,117
46.048
51,908
58.009
60.771
20,493
1h1� Retail Lade
78,889
69,et2
72,791
72,9W
72.874
36,278
Other services
23.271
19,080
20,04e
21.045
21,729
37464
Arts, entertainnnerd and recreation
11,245
6,590
6,927
8291
8,835
41,824
Adminetratwe support and waste
61,735
51,645
54,308
56.799
58,090
44,942
managencnt
APrivate health and social services
107,133
97,7m
99,960
103,569
105,550
52,591
Real estate and rental and teasal0
16,989
15,344
15.350
15.930
16.351
S6.692
Information
15,097
13295
13,072
13,456
13,694
86,299
Transportation equipment (Motor
21,709
18,866
19,425
19.942
20,173
104,532
Vehides.& Parts) manufacturing
Unclassified
1,853
1,948
2,013
2.013
2,013
51,699
Addendum
Unemployment Rate
35
9.5
3.6
2.9
2.6
* Industries
identified by
2021 Economic
Outlook Report
that have not
fully recovered.
DA,
,j
�9
�.���
�
>§¥j9
small Business Landscape la ee number
Business size by emp Y
Less than 5
5to19
20 to 49
50 to 249
250 to 500
Z-
off, ro
�Y511age �Id(keW'1
;?It�
e ~ -
Novl F9'nni.�gt.n. Aft
'
Source: US Census ACS Fve-Year Oao, 2019provided byAECOM
ftcches:er HI fa
tread Mis
v
g -;CA
113 n 1
bruP
MFek._
art
Fer
Percent of Individuals Below
Federal Poverty Level
so 10%
10% - 20%
20% - 30%
e- 30%
, ] m=:,%1111IsUR--3
• The County's overall poverty rate is 8.0%; down
from 10% in 2019
• Oakland County's poverty rate is the 4th lowest
among Michigan counties.
• Among 25 peer counties across the country,
Oakland County ranks 9tn
• Oakland County's child poverty rate is 9%. 4th in
the state and 7th among peer counties.
• 17.7% live below 185% of the federal poverty
threshold.
• 7.4% of all Oakland County census tracts (25
tracts) are considered areas of concentrated
poverty — representing about 7% of the County's
total population, or 87,000 residents.
• As of 2019 the federal poverty level was
approximately $13,000 for an individual and
$20,000 for a family of three.
a
O r`
P tmentZar9e S
s the \Hues in Disparities? YE un ty Objectjves
Dpe eduction m
andlOT R t piign \14 G°YES
f D s the Pe o`mance 1ndicatoCs
,es vestment`? YES
d Key on 1n
an ece a pToiected Return Ott
.ndustries impacted
is th des` ned to su\)p
1s the prog� YES
J by Cpv1D -
Forward Aligns with County Goals,
Business ® &Key Performance In
Community bjectives,
Community Objectives
® • Business Investment (direct)
Minority Business Growth (direct)
• Labor Force Participation (direct)
• Department KPis
• Average household income in
county regions targeted for
revitalization (direct)
• Number of employers served by
workforce development programs
(direct)
impact on County's GDP by supporting
local cluster industries
Oakland County is a leader in GDP with 20% of Michigan's GDP $105 billion
Local clusters make up 62% of the Oakland County GDP $65 billion
Number of people employed in local cluster businesses 346,815 jobs
Number of companies with < 20 employees 32,615 companies
Targeting 6000 companies per year for the next 5 years 30,000 companies
Target es of Small Businesses
• Goal to support 6000 small businesses annually
• 500 potential entrepreneurs
• 2000 emerging entrepreneurs
• 3500 established entrepreneurs
Sourcel_ink constituent relationship management tool will help track the support given to Oakland
County businesses through the Business Forward program
Return on Investment — $9.24 to $1
# of
Annual
Types of Businesses # Hit Ratio
Businesses
# of Jobs
Job Value Economic
Impacted
Created
Impact
Potential 500 10%
50
50
$35,000 $1.75MM
Entrepreneurs
(New Businesses)
Emerging 2000 10%
200
200
$35,000 $7MM
Entrepreneurs
(Small Businesses)
Established 3500 10% 350 700 $35,000 $24.50MM
Entrepreneurs
$33.25M M
3.6M /year investment creates a $33.25MM
annual economic impact
,
• Leader in business marketing
• Experience spans several industries including
automotive, manufacturing, financial services,
and healthcare for nonprofit, small, midsized,
and large businesses.
• Former Director of Membership for the Michigan
Hispanic Chamber of Commerce.
• Founder of Workforce eTraining Solutions, LLC
Entrepreneur and consultant
tease 1 o rovide
®r�►ar and consultants hop county
d unities throu9
s' es
ess F o
!a gusin hoot the
1 will embn dnderserve cOmm throug
Phase trench all businesses
direct ou to sm
e business resource ssistance women and Veteran-
. Pr®VI who reach °ut °r a ted to minority, arket
development' m
county s Large business to all
and w°rksh® es in basic -T available
framing mall business etc BU
customer identification,
®caned that received
I research,
businesses. all businesses
to 1 5k sm
dive Ok ufI g ,,,,ES phase
Pr®a during
assistance
,
E
12- 16
' L1911fJ/ iiiMO DAe
Farmington
Oak Park Roy
1 o . SUIt9 2t 3' �
UM
?I
-
Consultant Locations
rA Low-income Communities*
PUMAS
9. West
.. -_
21southuest
-
:' 3. {iortheaat
- - - -
A. Central. Outside Birmingham & Bloomfield
' S. East Central: Troy & Rochester
c'. Central: Birmingham & Boo nneid
_ - - -
7. South Central- Farmington & Southfield
�
.4. Sautt�asi
- J?: �
";`JT wxt� Na tn�.xeasi PY'JiYr'e?S� o.� rarlan:5 wnwe
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lrjf Nazei Park
Fundaie
xwwxcmwre ort
NMI{YCUYLTi%
yYitp OYllf09RiR
Daryl Peguese
Industrial Management,
IT/Technical and Organizational
Development
Jamar Bray
Nonprofit Leadership,
Community Development
Donald Snider
Franchise Management, Senior
Statewide Leadership, &
Consultant (not pictured)
Meet the Business
Tracey Williams Nilda Thomas Tom Staton
Community Development, Corporate Trainer, Project
Retail Sales, & Marketing Manager, & Entrepreneur
Danielle Sadler
Procurement & Business
Diversity Programs Management
Brian Becker
Sales Management, Strategic
Planning & Manufacturing
Allyson Andrews
Child Care Business Expertise
Tiffani Moncrief
Project Management, Quality
Assurance & Partnership
Development
The navigator team has a varied skill sets including childcare industry, manufacturing, food service & restaurants, retail,
community development, entrepreneurship, marketing, training, human resources, and personal & professional services.
rd — Phase 2 provide
Business °tea
Business forward Consultants
1 Additional
Phase 2 will embed 5 matching
• unities not covered in phase
direct outreach in comet
be hired if CUT's decide to utilize
Consultants could d veteran-
#unds. women, an
Training and workshops targeted to minority, t, market
• sinesses in basic business deVe °p
men
owned small bu cation, etc. BUT available to all
research, customer ident�f�
businesses
15k small businesses that receive
Proactive outreach CARES Phase
assistance during
R
i
or_—w
2,:
Re
Toffiship
001-ISUItants.
Low-income
& PUMA
C 0 10 N4, U N I T I E S
9 Phase 1 Consultant Locations
Phase 2 Consultant Locations
Low-income Communities'
PUMAs
i. West
2. Souftes:
0.1lortheast
4. Ciu&ai: Outside Birmingham & gloonifield
5. East Central: Troy& Rochester
6. Cantra3: 2inningriarn & B)oomfield
i. South Central: Farminpn & Southfield
8, Southeast
-CVT.� wn cj Mxy,-�
ss
PVoles
s�Xo14
e
a`� Bus\� `s�a,�Ge sinesses
c p ss a\\ bu
SerqxGE'S es \le\ping 3t stresses
ervice pr°vsses he,,p`rg rrc\ude \Oca\
ssiO�a\ s P�us�re cess to r
® \1Oca\ pc®o�munitres ' Se\ection IP $ fegxonsi
i° them . catro . and OvideCs of regrOr . 37t) and
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Sirup a\ se e pro vide th
pCofessr®° siOna\ se'�esses t° pC°Ming s\rdes the S�'0G,
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2g 16® entrfre GCE . techn
r®ugs atrons `d . Ors irrc\uda go pr°vrde
c°° ev °rgaf`x �tr?IPG,Nr\\
® P M {/� sG®R
M" �\.J9
Training ortunities:
Legal support Accounting & Finance
• Intro to Quick Books
• Entity Set -Up (LLC, Corp, Business Tax set-up
Non -Profit, etc.)
• Capital Rise
• Legal Basics GEED Lending Small
Business Tax Basics Business Loan Orientation
® Financial Projections
• R Law Basics SCORE Small Business
• Licensing, Trademarks, and Loan Workshop
Copyrights
M
O.PorunWe .
S peCattO'ce of Min°city
U eS es® ned
Ho to acacea ve eran ®W ow What?
N
• BUS nesses Product,dea, Master/
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F�ve Step ent GontractlfQ 50
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® Sales � d ues, cep i sis
e R na y
Rreak Mark
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to
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Marketing Basics
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Market►r°9 keting Plan .
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Mar E ®amerce Basics
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soc'a
Bus►nesn Magic for dour
Market► 9
Business sics for
Branding B d Bus►nesses
Food B
Google Train Jhe Data!
Its All0
Training Opportunities:
• Employee Recruitment
• How to Retain Great Staff
• Workforce Development
• Basics of Human Resources
for Small Businesses
• Understanding Internships
and Youth Employment
Information Technology
• Google Training
• Cyber Security
• Risk Analysis &
Sustainability
• IT
101
— How
to use Tech
in
your
Small
Business
\\
Businesses
G too J®r Spa ours'
�rcet"`nk he\p entrepr �essF°rward
s® \ to ®CnIR'us
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