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HomeMy WebLinkAboutReports - 2021.12.09 - 35526COUNTY MICHIGAN BOARD OF COMMISSIONERS December 9, 2021 COMMITTEE REPORT Appointment Director of the Department of Public Communications Chairperson, the Board of Commissioners recommends the following Board action: The Legislative Affairs and Government Operations Committee, having reviewed the appointment by the County Executive of Charlotte Fisher to the position of Director, Department of Public Communications, recommends confirmation of this appointment. Chairperson, the following Commissioners recommend the adoption of the foregoing Board action: Kristen Nelson. COMMITTEE TRACKING 2021-11-30 Legislative Affairs & Government Operations - recommend confirmation of the appointment 2021-12-09 Full Board VOTE TRACKING - Board of Commissioners Motioned by: Commissioner Kristen Nelson Seconded by: Commissioner Karen Joliat Yes: David Woodward, Michael Spisz, Karen Joliat, Kristen Nelson, Christine Long, Philip Weipert, Gwen Markham, Angela Powell, Thomas Kuhn, Charles Moss, Marcia Gershenson, William Miller III, Yolanda Smith Charles, Charles Cavell, Penny Luebs, Janet Jackson, Gary McGillivray, Robert Hoffman, Adam Kochenderfer (19) No: Michael Gingell, Eileen Kowall (2) Abstain: None (0) Absent: (0) Passed ATTACHMENTS 1. November 24 Charlotte Fisher appointment letter to BOC 2. Charlotte Fisher Resume OAKLAND., COUNTY MICHIGAN OAKLAND COUNTY EXECUTIVE DAVID COULTER November 24, 2021 Dave Woodward, Chairperson Oakland County Board of Commissioners Kristen Nelson, Chairperson Legislative Affairs and Government Operations Committee Dear Commissioners: I am pleased to inform you that I am appointing Charlotte Fisher to the position of Director, Department of Public Communications. As you know, this new Department brings together all public communications and community engagement activities for the county. I am confident that her over thirty years of communications experience make her an exemplary selection to lead this new Department. She has a deep understanding of all aspects of communications, marketing, and public affairs. She is a talented manager and is committed to ensuring we can measure, evaluate, and improve the work we do. She is passionate about the future of Oakland County and the critical role this new Department serves in conveying the services of Oakland County government to our residents. Thank you in advance for bringing this before the Board of Commissioners. Sincerely, David Coulter Oakland County Executive 2100 Pontiac Lake Rd I L. Brooks Patterson Building 41W I Waterford, MI 48328 1 tel (248) 858-0480 1 fax (248) 452-9215 1 OakGov.com CHARLOTTE FISHER Summary: I've devoted my career to shaping brands and connecting stakeholders to local and global businesses. Today I use my experience to energize the region's revitalization and catalyze neighborhood growth. My value proposition: Utilize my skills in Communications, integrated Media, Community Outreach and Marketing to connect organizations with their constituents, promote access and engagement, and elevate brand reputation. DETOIT ECONOMIC GROWTH CORPORATION, Detroit, MI 2017-Present Vice President, Marketing & Communications Executive Thought Leadership, Community Development, Public Affairs, Brand Reputation, Public - Private Partnerships, Media Engagement, Government Relations, Business Attraction, Job Creation • Position DEGC as the single source for catalytic economic development in SE Michigan ® Create and drive Detroit's value proposition globally and throughout targeted industries • Help business units reach KPIs for job creation, investment and development through increasing awareness of DEGC/Detroit's competitive advantages • Promote DEGC with fenders to increase revenue and develop new programs for Detroiters. • Work with public -private partnerships to leverage marketing and advertising opportunities. • Lead brand awareness campaign for DEGC, create new visual identity, messaging, website, impact report. ® Build productive relationships with local, trade and regional media. • Increase Board of Directors engagement to help achieve organizational priorities. • Work as single point of contact with Mayor's cabinet on issues management, marfcom strategy. • Create and utilize marketing toolkit including earned, owned, paid — digital, influencer, CRM • Liaison with MEDC, MSF, Governor's Office on all comms, legislative issues, announcements • Manage CEO profile, engagements, speeches, employee communications, diversity statements, MY WORD, LLC, Pleasant Ridge, MI - 2006-2020 Principal, Full -Service Public Relations Firm/Consultant/Freelance • Create content strategy across platforms to achieve business objectives; manage editorial for owned, earned, paid media. • Businessftechnical writer: Speeches, websites, social, advertising, marketing collateral, press material, internal communication, technical articles, editorials, newsletters, video scripts. • Obtain media placements in global, trade, digital, print publications, new media, radio/Tv. • Work with technical, sales and marketing staffs and retailers in support of product launches, marketing programs, training initiatives, shows and events, experiential learning modules. • Lead Diversity & Inclusion communication efforts of GM Dealer Network, Minority Dealer Development Program, Women's Retail Network THE QUELL GROUP, Troy, MI 2013-2015 Director, Editorial Services, Client Engagement Cross -Channel Content, Account Supervision, Public Relations, Brand Management • Responsible for cross -channel content development and execution of earned, owned and paid media. Editorial direction, key message development. • Responsible for media relations, crisis management, corporate citizenship, government relations, internal communications, speech writing, leadership counseling, product publicity, media training, research, metrics, assessment, social media. . • Position top executives as forward thinkers/industry experts through speaking opportunities, blogs, media interviews, position papersfop eds. • Lead on brand management including branding new companies, rebranding, MiA. Includes corporate identity, name, logo, brand standards, reputation management, creative theme, visual elements, direct mail, advertising, shows and events, collateral development. • Develop go -to -market strategy; create message platform, brand narrative, message map. • Account supervisor: B2B, consumer products; health care, manufacturing, real estate, construction, law, software/technology solutions, financial. FORD MOTOR COMPANY, Dearborn, MI 2007-2009 Communications Director, Global Design, Research and Technology Staffs Direct all communications activities for three global VPs and respective organizations. • Responsible for global Design, Technology, R&D communications strategies and implementation in conjunction with global brand teams and marketing staff. • Responsible for cross marketing, co -promotion, consumer outreach with technology partners, consumer facing media, industry influentials, early adopters, bloggers. • Manage communications for Chief Creative Officer and Chief Technology Officer. • Support national launch of new vehicles, technologies and SYNC applications. Develop integrated product marketing initiatives with cross -functional team. • Responsible for Design and Technology elements of global auto shows and Consumer Electronics Show, including all concept vehicles and technology innovations. • Secure media placements in national and global trade, industry and lifestyle publications, and with digitallnew media. Supply content for all collateral, direct marketing, digital, dealer outreach. GENERAL MOTORS CORPORATION, Detroit, MI 1986-2006 Director Media Relations, Advanced Technology Staff 2005-2006 • Developed global communication strategy for alternative propulsion vehicles. Served as company spokesperson on technical, environmental, social and regulatory issues. • Developed global communications and integrated marketing strategy for media, government, lobbyists, celebrities and consumers. Developed and executed launch events, editorial boards, backgrounders, executive interviews and all media materials. • Communications lead with federal government agencies including DOE and NREL. Senior Manager, Corporate Brand 2001-2005 • Responsible for overall strategy designed to increase global brand awareness, product image, consistent messaging and corporate 'reputation with $17 million budget. • Directed international auto shows, GM Heritage Museum grand opening, UAWIGM exhibit at Democratic National Convention in Los Angeles, Saturn Sky debut at Concours d'Elegance. Media Relations Manager, Manufacturing, Labor Relations, HR 1998-2001 • Lead with city/state on tax abatements, zoning, regulatory issues and Flint Buick City plant closing. • Advised GM officers on policy and product decisions, plant closings and product introductions. Public Affairs Director, GM Japan 1997-1998 • Directed public policy, dealer relations, events and product launches, including the global introduction of Cadillac Seville/Chevrolet Corvette at Tokyo Motor Show. • Developed GM's first global template for auto show coordination. Communications Manager, Chevrolet Division 1993-1997 • Developed communications plan and managed all aspects of product launches and lifesycle support. • Managed communications of performance vehicles showcased at high -profile events. Communications Manager, GM Powertrain 1993-1997 • Developed and executed communications plan for all engines, transmissions and castings. Worked with all divisions on new product introductions, technical product collateral, competitive data, trends. • Managed recall process for all powertrain-related issues. • Worked with all Powertrain manufactdring plants on pipeline issues, work stoppages, plant renovations, environmental issues, civic involvement. Staff Assistant, Internal Communications 1989-1993 Communications Coordinator, Flint Truck and Bus Plant 1986-1989 EDUCATION MBA, The University of Michigan BA, Journalism, Michigan State University 1991 Dear Recruiter Thank you for the opportunity to present myself for the position of Director, Department of Communications. i have devoted my career to elevating the brand reputation of global corporations, local businesses and now the City of Detroit. As such, I possess a deep understanding of the Communications/Marketing/Public Affairs disciplines and a technical acumen that has been recognized at the highest level. Through my work with the DEGC, city and state, I have developed a deep appreciation for the challenges facing Michigan communities and the value that a robust Communications function can bring to local government. My value proposition I will bring a multi -channel strategic approach based on access and inclusion, data, productive relationships and responsible stewardship. I will bring my 19-month experience working directly with the state and city on all health -related orders and pandemic communications, as well as my relationships with the MEDC, Governor's office and Mayor's staff. The attached resume demonstrates my qualifications in a variety of areas: ® Established ground -up Communications, Marketing and Public Affairs function • Created brand positioning, tone, visual identity, messaging, overarching narrative • Lead a communications team including staff, contract employees, freelancers • Lead strategic lobbying efforts with city, state and federal agencies related to regulatory, environmental, zoning, funding, safety and other issues • Created a measurable MarCom strategy in support of specific organizational goals, KPIs ® Managed budget and vendors ® Managed sponsorships and events ® Coached and counseled CEO, wrote speeches, conducted media training ® Worked with new and traditional media, influencers, generated positive coverage ® Developed crisis communications plan m Lead storytelling activities - helped stakeholders understand complex/critical initiatives ® Lead collateral development, annual reports, marketing/outreach materials ® Created social media presence, launch new website, digital outreach ® Managed internal communication's, benefits communications, employee engagement • Developed strong partnerships with civic and neighborhood associations, City Council, EDOs, NGOs, special interest groups, philanthropic organizations and labor unions. I have experience starting Communications functions where none have previously existed. As a result, I am well positioned to help Oakland County build a successful a system of communications, strategy and community engagement services. I look forward to learning more about this opportunity. Best regards - Charlotte Fisher