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HomeMy WebLinkAboutMinutes - 2014.03.12 - 39310Oakland County Parks and Recreation Special Commission Meeting March 12, 2014 Chairman Fisher called the meeting to order at 10:10 a.m. in the Commission meeting room at the Oakland County Parks and Recreation Administration Office. This meeting was scheduled for the purpose of addressing one of the Commission's long-term objectives of enhancing the marketing program for Oakland County Parks and Recreation. COMMISSION MEMBERS PRESENT: Chairman Gerald Fisher, Vice Chairman J. David VanderVeen, Secretary John A. Scott, A. David Baumhart III, Gregory Jamian, Robert E. Kostin, Christine Long COMMISSION MEMBERS ABSENT WITH NOTICE: Chairperson Emeritus Pecky D. Lewis, Jr., Gary McGillivray, Jim Nash ALSO PRESENT: Parks and Recreation Daniel Stencil, Executive Officer Sue Wells, Manager of Parks & Recreation Operations Phil Castonia, Business Development Rep. Jim Dunleavy, Chief -Park Ops. & Maint. - N. District Terry Fields, Chief -Recreation Programs & Services Tom Hughes, Chief -Park Ops. & Maint.- S. District Karen Kohn, Supervisor - Administrative Services Melissa Prowse, Business Development Rep. Meagan Shafto, Communications & Marketing Asst. Desiree Stanfield, Supervisor -Comm. & Marketing Aaron Stepp, User Support Specialist I Becky Stepp, Project Advisor APPROVAL OF AGENDA: Moved by Mr. Scott, supported by Mr. Kostin, to approve the agenda with the following change: Add: Approval of Minutes: Regular Meeting of 03/05/14 AYES: Baumhart, Fisher, Jamian, Kostin, Long, Scott, VanderVeen (7) NAYS: (0) Motion carried on a voice vote. APPROVAL OF MINUTES: Moved by Mrs. Long, supported by Mr. Kostin, to approve the minutes of the OCPR Commission meeting of March 5, 2014. AYES: Baumhart, Fisher, Jamian, Kostin, Long, Scott, VanderVeen (7) NAYS: (0) Motion carried on a voice vote. (Commission Meeting, March 12, 2014) PUBLIC COMMENTS: There were no comments from the public. Communications and Marketin Executive Officer Daniel Stencil explained that staff wanted to take this opportunity to have an interactive discussion with the Commission regarding the efforts of the Communications and Marketing section of Oakland County Parks. He also provided some history and how Communications and Marketing came to be what it is today. Chairman Fisher further explained that the purpose of the special meeting was to discuss Communications and Marketing and that the presentation would be an introduction to what we are doing now, where we are going with the marketing plans, what gaps currently exist, what we will do to fill those gaps, and what we are looking for in the future. In addition, a draft of a Request for Proposal has been developed to achieve the Commission's goal of taking the marketing program to the next level, and the general steps to be taken to develop a strong marketing policy. Desiree Stanfield, with the assistance of Communications and Marketing Assistant Meagan Shafto, made a detailed presentation that covered the current program of communications and marketing. During and after the program, there were questions and suggestions made by Dan Stencil and Commissioners. This presentation was followed by a discussion of the Request for Proposal that would be sent out to enhance the current marketing program for OCPR. The result of the discussion was the 03/12/14 Revised DRAFT of the Request for Proposal for Brand Assessment and Strategy Development would be_utilized, subject to further discussions, with the view that changes in this draft would be approved by the Commission: Based on the meeting discussion, three additional points were developed for purposes of promoting the marketing program: 1. There was a consensus that a committee should be formed to work with staff on furthering the marketing program. Chairman Fisher would appoint at least two interested members of the Commission, and discussions will follow regarding the members of the Administration and Staff, and perhaps from the County, to round out the Committee. 2. A survey would be undertaken to provide a stronger marketing and planning basis for OCPR. Staff would have involvement in the initial preparation of suggestions for the survey, and it would ultimately be guided by experts. There was a suggestion to use the services universities and colleges on this program. There was a further suggestion to ascertain whether other experts were available, with the view of making this survey as meaningful and valid as possible. The survey should include not only those on the OCPR data -base as park users, but should also reach out for potential new users, cities, villages and townships, and also include human resource departments of small, medium and large businesses in the County in order to ensure that we are promoting full quality of life and economic development as part of the parks and recreation program. 3. Working with and through the Committee, and seeking input along the way from the Commission, staff will develop and propose to the Commission a marketing policy for OCPR. OLD BUSINESS: There was no old business to report. (Commission Meeting, March 12, 2014) NEW BUSINESS: There was no new business to report. ADJOURNMENT: Meeting adjourned at 11:35 a.m. John A. Scott, Secretary Vicky Valko, Recording Secretary