HomeMy WebLinkAboutAgendas/Packets - 1988.04.22 - 39819OAKLAND COUNTY PARKS AND RECREATION COMMISSION RETREAT
April 22 - 23, 1988
The retreat was called to order at 3:17 p.m. on Friday, April 22, 1988, by Vice
Chairman Jean Fox in the Michigan Room of the St. Clair Inn.
COMMISSION MEMBERS PRESENT:
Vice Chairman Jean Fox, Secretary Pecky Lewis, Jr., George Kuhn, Richard Kuhn,
Jr., Thomas Law, Ralph Nelson, John Olsen, Richard Vogt
COMMISSION MEMBERS ABSENT:
Chairman Lewis Wint, Daniel Murphy
ALSO PRESENT:
Parks and Recreation
Joseph P. Ford Facilitating Serv.
Private Citizen
1988 PARKS UPDATE:
Ralph Richard, Manager
Jon J. Kipke, Assistant Manager
Mike Thibodeau, Chief of Golf
Janet Pung, Public Communications Officer
Chuck Ross, Chief, Administra;:ve Services
Daniel Stencil, Chief of Pa::'*--s
Joseph Figa, Chief, Design an: Development
Joe Ford, Facilitator
Doris Kuhn
Manager Richard reported on the current status of the Parks, noting the following
statistics:
-- Over 14 million people have visited the Parks since 1973
-- A net worth of approximately $32,700,000 as of December 31, 1987
-- A growth in millage revenues from $736,000 in 1968 to over $4,259,000
in 1987
Jan Pung showed the current general slide presentation. Commissioners noted that
a comment should be added into the program about providing facilities for the
handicapped at Orion Oaks.
PARKS PHILOSOPHY:
It was noted that the general Parks philosophy has been to fill the void in what
the local recreation departments are not providing, such as waterparks and large
day use parks.
Discussion followed on the question of duplication of facilities, such as golf
courses, and in the area of programming.
Commissioner Olsen requested a finer definition of the philosophy. Mr. Ford suggested
the following as a "mission statement" for the Commission:
3 - 1
(Commission Retreat, April 22 -.23, 1988)
The Parks Commission is providing those kinds of activities which will
gather together people from different communities rather than providing
a facility that will be used by a community; providing facilities of
a magnitude that the local recreation departments cannot provide.
Commissioner R. Kuhn questioned where the line is drawn when talking about pur-
chasing additional facilities competing with private industries. Jon Kipke re-
sponded by noting that there is constant re-evaluation on that point. You begin
a facility, private industry jumps in so we get out, they drop out and we get
back in once again to fill the void.
Commission directed staff to review the goals adopted last year in the recreation
master plan and prepare a mission statement that will clarify but not restrict
the Commission's purpose, to be presented for approval within 90 days.
MASTER PLANS AND PHILOSOPHIES:
Joe Figa reviewed the master plans for Addison Oaks, Groveland Oaks, Independence
Oaks, Springfield Oaks and Waterford Oaks, noting for each park what has and has
not been done in accordance with the plan. He also noted that most of the plans
are ten years old or more and need to be revised.
Staff recommended that the master plans be reviewed to reflect what has been done
over the last ten years, plus include future direction.
Commissioner Olsen noted that the Commission should set some priorities for the
Commission's next retreat to have this as an agenda item. Possibly superimpose
any additions or modifications onto the current master plans to reflect each park's
current status.
Commission directed staff to begin scheduling regular Commission meetings twice
a month in order to afford the Commission more time to address these issues --
establish a base point upon which to proceed with the plans.
PURCHASE MORE COUNTY LAND:
Commissioner Olsen inquired about staff's basis or criteria upon which they base
their evaluation of property.
Commission concurred that acquiring recreational facilities is a major goal --
preserving green space -- if it can be managed financially without risk to the
Commission's present facilities.
Commissioner Fox noted that the Commission should be directing their search towards
the southwest corner of the County first, including Rose Township.
Criteria for the purchase of additional land was noted as follows:
1. Land availability
2. No plans for use by other agencies
3. Early purchase -- value for our money
4. Add on to existing parks
S. Dense population areas
6. Use vs. acquire more land; development should be equal to
acquisitions
3 - 2
(Commission Retreat, April 22 - 23, 1988)
7. Financial cost
8. Produce revenue
Discussion followed on setting priorities, serving the populated areas, size of
parcels, and development vs. acquisition.
Staff cautioned against purchasing parcels too small to use and against purchasing
so much land that the Commission becomes "land poor." Staff also suggested allo-
cating a greater amount of money into the Commission's "Future Acquisitions and
Development" fund.
Long term and/or short term action plans:
1. Bank some money
2. Should meet instant needs, such as golf courses and waterparks
3. Get the rights of first refusal on parcels adjacent to existing
parks -- incognito
4. Creative acquisitions -- Example: Check with the State to see if they
are willing to sell some land
5. Direct Corporation Counsel to seek out what is available in the southwest
portion of the county
FIVE-YEAR EXPENDITURES AND REVENUES:
Mr. Ross presented actual budget figures for the Parks System for the year 1988
and projection figures through 1992.
Parks:
Commissioner Lewis suggested Commission consideration of increasing all of the
entrance fees at Independence Oaks by $1 to help close the widening gap between
expenses and revenues at the park.
Discussion followed on the philosophy of oeprating parks on a "break-even" basis
vs. providing parks and recreation facilities close to home at a deficit.
Commission suggested there should be a standard of how much "subsidy" from the
millage the Commission will allow for the operation of a park.
Golf Courses:
Mike Thibodeau reviewed league policy for the golf courses, noting the leagues
have provided a guaranteed income for the parks system.
Commissioner Law questioned the possibility of having a policy that would establish
a balance between the leagues and open playing time.
Staff concurred that the program could be re-evaluated, including considering
the possibility of charging the leagues a premium for their guaranteed times.
Commissioner Law noted that the constant play at all of the golf courses emphasizes
the need for another golf facility.
3 - 3
(Commission Retreat, April 22 - 23, 1988)
Concessionaire:
Staff noted that the revenue percentages of the Commission's contract with Oak
Management expires at the end of 1988; negotiations for the new percentages will
begin later this year.
Commission directed staff to do an in-depth study on the revenues received from
Oak Management and to negotiate for the new percentages on a short-term basis.
Staff noted that a rent summary on Oak Management will soon be presented at a
regular Commission meeting.
Fees and Charges:
In all aspects, the #1 goal of the fees structure is to promote the continued
financial stability of the Oakland County Parks and Recreation Commission.
Golf Course Annual Greens Fees Program:
Mike Thibodeau reviewed the annual greens fees program, noting it is due to expire
at the end of the 1988 golf season. He mentioned that, out of'the approximately
100 members at the time the program was "grandfathered" in December, 1983, there
are approximately 30 remaining. Some of those annual members have mentioned plans
to approach the Commission at budget time for their consideration to renew this
policy.
It was suggested that staff send a letter to those current members reminding them
of the Commission's decision to end this program and that this is the last year
it will be in effect.
Discussion followed on the merits of sending the members a "reminder" letter which
could be construed as an "invitation" to approach the Commission for an extension
or renewal of this program.
Commission concurred not to consider renewing or extending this policy.
MILLAGE:
The Commission's current millage expires in 1991. Staff is considering requesting
approval from the Oakland County Board of Commissioners for a 10-year renewal
rather than a 5-year, to be placed on the August primary ballot in 1990. Staff
is also considering the possibility of requesting a 10-year 1/4 mil for capital
development and acquisition only.
Discussion on the advantages and disadvantages of seeking a 10-year millage as
follows:
Advantages:
1. Not having to do it twice
2. Will support our current investments
3. Makes long-range planning possible
4. Save campaign costs, including staff time
3 - 4
(Commission Retreat, April 22 - 23, 1988)
Disadvantages:
1. Question of accountability to the voters --the 5-year provides an estab-
lished accountability to the taxpayers
2. Explaining why we are requesting the change
Commissioner Nelson remarked that the timing for this millage will be a big factor
in whether or not it passes, especially if it is placed on the ballot against
another millage issue. The first issue, however, will be receiving approval from
the Oakland County Board of Commissioners for the 10-year renewal. Staff and
Commission will have to work at seeking the Board's approval for the extra 5 years.
Commission suggested to wait until the time is near, then decide statistically
if the 10 year is what we want to do; if the conditions are right, go for it.
Ralph Richard suggested, however, to begin now in seeking approval from the Board
of Commissioners.
Commissioner Law noted that we must ensure that the millage is perceived as a
continuation, not an increase.
Jon Kipke suggested that, rather than jeopardize both the regular 1/4 millage
renewal and the proposed 1/4 millage for capital development and acquisition at
the same time, seek renewal of the regular millage, wait for a year or so, then
seek approval for the capital development millage.
Commissioner Olsen questioned whether or not there was a consensus of the Com-
mission to seek the 10-year renewal rather than the 5-year; all but Commissioner
R. Kuhn were in favor of the 10-year renewal, if it's feasible.
Staff was directed to work towards a 10-year renewal; then just before time to
commit ourselves to a direction, the Commission will review the economic situation
and decide on whether to try for a 5 or 10-year renewal.
The Commission concurred to let staff explore further the possibility of a millage
for development and acquisition and bring it back to the Commission for discussion
at a future meeting.
MARKETING:
Jan Pung described marketing as including the following elements: Selling, adver-
tising, research, public information, customer relations and customer service.
Commissioner Vogt remarked that the budget for marketing is insufficient; many
people still do not know about the Oakland County Parks. Need to spend more and
effectively to make those parks known.
Commissioner Nelson cautioned against creating a need and then trying to fill
that demand; should be working towards getting people into the under-utilized
facilities.
Commissioner Law questioned the basis or criteria on which we base our success;
Jan noted that there is no direct measure, but can measure it by an increase in
revenues, number of visitors, and awareness.
3 - 5
(Commission Retreat, April 22 - 23, 1988)
The Parks' name recognition was stressed as an important goal, especially with
staff gearing up for the millage renewal. Commissioner Fox suggested something
short and catchy, such as the "Oaks" in the Parks' names.
Staff will present a study at 1989 budget review time that will show the kinds
of projects we will be involved in,.what we perceive our needs will be, and our
priorities.
Commission concurred to increase the marketing budget for the parks other than
the waterparks and golf courses; an increase of $20,000 was mentioned for con-
sideration. Jan was also assured of Commission consideration throughout the year
if funding for special projects was needed.
Commissioner R. Kuhn commended Jan and her staff for her innovative marketing
methods. Jan also gave special thanks to Baker, Abbs, Cunningham & Klepinger
for all their help.
SUMMARY:
Commission concurred that the retreat has been very productive.
Manager Richard thanked the Commission for taking the extra time to attend and
giving staff directions to take on the issues covered.
Retreat adjourned at 3:10 p.m., Saturday, April 23, 1988.
Pecky D. Lewis, Jr.
Secretary
Karen Smith
Recording Secretary
3 - 6
Continued from Preceding Page
story, but he chose the fort that Robinson command
ed as Michigan's most romantic spot — "The highe
elevation on the island, Fort Holmes. With t
panoramic view ... one can almost hear the mus'
from the movie Somewhere in Time (a 1980 roman
fantasy shot on the island). My wife and I we
engaged at this spot five years ago, with the
scenario."
Much of the other voters' sentiments was summe
up neatly by Agnes Szutkowski, 30, of Detroit: "T
atmosphere is excellent. No pressure — all attentio
is focused on each other. Perfect for love."
2. 'Belle Isle, Detroit
For nine voters; the most romantic place
Michigan is another island — this one in the middl
of the Detroit River, a thousand acres of wilderness i
the heart of one of America's largest cities..
Beware, those who would like to see a goodl
portion of Belle Isle sealed off from the public forev
and given over to the builders of gambling casino
You toy with powerful forces.
Generations of Detroiters have parked beneat
the willows on the waterfront, between the lights
two countries, or lain in the grass among the wil
mint bushes, or strolled in the dimness beneath th
towering pin oaks, sharing life with raccoon an
opossum, muskrat and cottontail, and the mourn
salute of giant lake freighters en route to destination
unknown.
"My husband and I courted there," wrote Hele
Barrett of Farmington. "We didn't have any money
those days, but a walk across the bridge into our o
little world was always a memorable date." Memor
ble indeed. The Barretts have been married over 4
years.
"All of your senses (are) totally heightened" by t
island's beauty, wrote Diane Crawford 36, of Detroi
ow,
"You can experience love and nature, all in one." , '
_ . Joan Wright, "40ish," of Gardiner, Maine, noted
that she Ioves Belle Isle in all four seasons, but
st "driving around the island late at night after an ice
he storm... is like driving through a crystal garden."
ce "It's where everyone takes their sweetheart —
re young, old or in between," summed up Nancy
same Homme, 22, of Detroit.
Three resorts received five first -place votes each.
d . They were:
he 3. St. Clair Inn, St. Clair
n Dawn Burling, 34, of Warren, was one of those
who voted for the 61-year-old English Tudor inn on
the shore of the St. Clair River. "Nights are soft as the
wakes splash gently around you," Dawn wrote.
n "There's an aura of past and present romanticism in
e the rooms, and at the outdoor dining and bar area."
n Mike LaPorte, the inn's manager, couldn't have
said it better himself. He tried once to work some -
,where else, but had to come back. He's been watching
er romance flourish there for 20 years now.
s 7 < Liz Ross of Detroit, 29, wrote: "The old section of
the hotel is very quaint and romantic, especially the
h rooms that overlook the river. No matter what the
of season, on a clear night, to look out over the river
ing
d .. with the moon glowing is very relaxand peaceful."
e The public areas of the inn are popular — the
d indoor pool and hot tub, the restaurant, with its six
ful dining rooms, four of them enclosed porches, and the
s Coach Room, a pub featuring soft carpets, red
tablecloths, a fireplace casting reflections on the
n bottleglass windows, and Carrie Brisbois at the piano
n somehow remembering everyone's name and face —
if they want to be remembered.
a- Other voters mentioned the inn's more private
1 aspects: the 100 rooms in 100 different motifs, with
features like canopy beds, wet bars and large, pedestal
he bathtubs. "In the fall you can sit by the fireplace,
t. drinking hot cider and rum while watching the
freighters go by," wrote Judy Kubala, 32, of East "
Detroit
4. The Homestead, Glen Arbor .
Just about at the tip of the ring finger of
Michigan's Lower Peninsula mitten lies one of
nature's greatest gifts to Michigan, the Sleeping Bear.
Dunes national park. Tucked into the lakeshore — a
dazzle of white sand, with the clear waters of Lake
Michigan stretching away to the north and south, the
mysterious Manitou Islands hulking offshore west-
ward — is The Homestead,a privately owned
waterfront resort. p y
The year-round spa has a mile and a half o i f� F
beachfront, a 77-room lodge, and 220 condos spri _'
kled over 220 acres. Ann Marie Mitchell, vice-presi
dent for resort operations, said some condos are';,
perched on a ridge overlooking Lake Michi an and ' `,
the islands, while others are directly on the 1 eshore
— a sliding glass door away from a morning swim. 111
Some rooms feature raised and mirrored two -person
whirlpool tubs,. adjacent to a three -sided fireplace f
sitting rooms and king-sized beds.
Still, the No. 1 attraction, as Dick Crady, 58, of
Southfield, put it, is "the awesome beauty of Miclu
gan, in every season of the year."
In agreement were Jim Lynchey, 60, of Southfield,, r
who goes to Homestead for the "natural terrain, the i <'
tall pines, the sand dunes — a great place," and Alice' '� '
Moseley, 52, of Rochester, who loves Homestead's` ,
a J
ambiance ...fireplace, cozy lake view and pine-cov
eyed hillside . . . very conducive as a romantic y i
b. Pine Ridge Resort, Fenton
When Val and Jim Soldan were putting together psi j
their bijou' of a resort a scant two years ago, they kept;
three keyv�ords in mind, Val says: "Luxury, privacy,
and romance.
Janet Shepherd, 49, of St. Clair Shores,'. married a r
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
COMBINED BALANCE SHEET - GOVERNMENTAL FUND TYPES AND ACCOUNT GROUPS
December 31, 1987
ASSETS
Cash on hand and in bank . . . . . . . . . . . . . . . . . .
Certificates of deposit . . . . . . . . . . . . . . . . . . .
Receivables:
Federal and state grants (Note H). . . . . . . . . . . . .
Concession contract (Note B) . . . . . . . . . . . . . . .
Interest . . . . . . . . . . . . . . . . . . . .
Taxes(Note A) . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . .
Due from other governments . . . . . . . . . . . . . . . .
Due from operating fund. . . . . . . . . . . . . . .
Inventories (resale merchandise), at cost. . . . . . . . . .
Prepaid expenses . . . . . . .
Fixed asset construction, schedule annexed (Note A):
Contracts in progress. . . . . . . . . .
Contracts awarded (uncompleted balances) . . . . . . . . .
N
z
a
z Less federal and state $rants awarded. . . . . . . .
0
0
U
Operating equipment - net of accumulated depreciation,
2 schedule annexed (Note A) . . . . . . . . . . . . . .
m Land .
:1 Building and improvements. .
° Total assets .
w
I
F
w L,IABILITIES
U
Accounts payable . . . . . . . . . . . . . . . . . .
i Deferred income (Note I) . . . . . . . . . . . . . . . . . .
Due to other governments . . . . . . . . . . . . . . .
z Construction contracts payable:
Y Contract retentions on c payable ompleted and uncompleted
construction . . . . . . . . .
N Contracts awarded (uncompleted balance). .
< Due to capital projects . . . . . . . . . . . . . . . . . . .
Deposits. . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . .
Investment in operating equipment and general fixed assets .
Fund balances:
Reserved for fixed asset construction.
Unreserved . . . . . . . . . . . . . .
Total liabilities and fund balances. . . . . . . .
Governmental Account Totals
Fund Types Groups (memorandum only)
General
Capital Fixed _ December 31,
Operating Projects Assets 1987 1986
$ 55,617 $ $ $ 55,617 $ 193,322
2,211,515 2,211,515 3,198,221
297,378 297,378 88,930
109,943 109,943 104,124
17,140 17,140
22,062 22,062 21,518
18,354 18,354 26,100
321,706 321,706 243,143
165,835 165,835 79,901
5,152 5,152 10,802
5,000 5,000 6,000
6,606,234 6,606,234 6,509,239
528,784 528,784 335,445
$ $7,135,018 $ $ 7,135,018 $ 6,844,684
(428,848)
$ $7,135,018 $ $ 7,135,018 $ 6,415,836
860,662 860,662 669,738
7,433,999 7,433,999 6,516,526
14,042,352 14,042,352 13,227,809
$2,766,489 $7,598,231 $22,337,013 $32,701,733 $30,801,970
$ 156,870 $ $ $ 156,870 $ 216,612
221,706 221,706 1,382,398
139,181 139,181 118,488
34,214 34,214 197,770
528,784 528,784 335,445
165,835 165,835 79,901
350 350 620
$ 683,942 $ 562,998 $ $ 1,246,940 $ 2,331,234
22,337,013 22,337,013 20,414,073
7,035,233 7,035,233 6,051,452
2,082,547 2,082,547 2,005,211
$2,082,547 $7,035,233 $22,337,013 $31,454,793 $28,470,736
$2,766,489 $7,598,231 $22,337,013 $32,701,733 $30,801,970
The attached notes are an integral part of the financial statements.
-2-
REGIONAL COMPOSITE OF RECREATIONAL LANDS
LEGEND
® ,S ® STATE RECREATION LAND
aH H.C.M.A. PARK
`' COUNTY PARK
® P � PARKWAY
O.�
H
®CPR
t,
MAP 3
-73-
INVENTORY OF
LAND & FACILITIES
The following inventory will include acreages for state, Huron -Clinton
Metropolitan Authority (HCMA) and county lands. Only those facilities pro-
vided by local municipalities that correspond to facilities and sizes that
the county provides or might provide will be inventoried at this point.
This is to facilitate mapping and a meaningful input for determining county
needs and their location.
INVENTORY OF STATE LANDS AND FACILITIES
The State Department of Natural Resources owns approximately 25,491 acres of
land in Oakland County (See Map 4). These parks and recreation areas,
although generally in large land units, are distributed throughout the
county except in the south and southeastern communities. Natural areas
have been preserved for public use and enjoyment. The following lists
the lands in Oakland County and the corresponding acreage and major
characteristics of each:
Bald Mountain Recreation Area
3,117
acres
Dodge #4
135
acres
Highland Recreation Area (Dodge #10)
5,402
acres
Holly Recreation Area
6,942
acres
Island Lake Recreation Area
176
acres
Ortonville Recreation Area (Bloomer
St. Pk. #3)
977
acres
Pontiac Lake Recreation Area
3,711
acres
Proud Lake Recreation Area
3,446
acres
Rochester -Utica Recreation Area (Bloomer
St. Pk. #2)
208
acres
Seven Lakes State Park - Holly
1,377
acres
Dodge State Park #7
Island Lake Recreation Area and the Ortonville Recreation Area straddle
Oakland County's border with Livingston and Lapeer Counties, respectively.
Island Lake Recreation Area, together with Kensington, forms a corridor along
the Huron River. The Rochester -Utica Recreation Area is part of a linear
park system along the Clinton River into Macomb County.
Source: DNR Recreation Inventory Computer Printout - 1985
See Appendix F for Entire County Recreation and Parklands Inventory
STATE LANDS/PARKS BREAKDOWN
Ball Mountain Recreation Area - 3,118.0 Acres Total
(4,637 Acres - Nich. State Park Guide - 1984)
- Hiking Trails - 10 Miles
- Campsites, Primit-ive - 25 Sites (State Park Guide shows none)
-72-
- 7 -
WHERE THE MONEY GOES AND COMES FROM
For 1986, the combined budgets for the six county, regional, and state
agencies was nearly $44 million (see Table 3). Nearly $30 million of this was
for operation of lands and facilities, including maintenance; the remaining
$14 million was for capital outlay, that is, purchase of land and development
of facilities. HCMA had the largest budget at $23 million, followed by
Oakland County at about $13 million.
a
Table 3
Agency Budgets, 1986
Expenditures
(millions of $)
Members Operations Capital Outlaya —Total
-------- — ------------ --------------- --
-;: State Parksb 2.6 0.6 3.2
HCMA 17.0 6.0 23.0
Wayne Co. 2.5 0.0 2.5
Oakland Co. 5.8 7.1 12.9
Macomb Co. 0.5 0.1 0.5
Washtenaw Co. 1.1 0.4 1.5
Total 29.5 14.3 43.6
--------------
aVaries greatly from year to year
b13 parks in five -county area
The Detroit Recreation Department's budget for 1986 was over $49 million, with
all but $2.5 of this for operations. Most of this was spent for neighborhood
and community parks. A significant but undeterminable share was spent for
major parks with a regional clientele.
:J
- 8 -
The funding shown in Table 3 comes from a variety of sources (see Table 4).
Special taxes are the largest single source, largely because of HCMA's five -
county property tax millage. User fees and charges are the second largest
source of funding.
Members
State Parksa
HCMA
Wayne Co.
Oakland Co.
Macomb Co.
Washtenaw Co.
Table 4
Agency Revenue by Source, 1986
Source of Funding
(in
millions
of $)
Gen.
Spec.
Fed.
State
Fees &
Fund
Tax
_Grants
Grants
Charges--
Other
Total
1.2
0.0
0.0
_0.0
_ 2.0
0.0
3.2
0.0
12.1
0.1
0.0
5.6
5.2b
23.0
2.5
0.0
0.0
0.0
0.8
0.0
3.3
0.0
3.9
0.0
0.5
3.3
5.2c
12.9
0.5
0.0
0.0
0.0
0.2
0.0
0.7
0.1
0.9
0.1
0.0
0.2
0.2
1.5
4.3
16.9
0.2
0.5
12.1
10.6
44.6
a13 parks in five -county area
Investments, unencumbered appropriations, and reserve
cLand sale and prior years' funds
Most of Detroit's $49-million recreation budget (not shown in table) comes from
the city's general fund.
- 9 -
GETTING THE WORK DONE
The six county, regional, and state agencies have 400 full-time year-round
employees, nearly half of them working for HCMA (see Table 5). They also
employ over 1500 seasonal and part-time staff, with over half at HCMA.
Table 5
Number of Full
and Part-time
Employees
Seasonal/
Member
Full Time
Part-time
-----------------------------
State Parks
44
167
HCMA
194
786
_ Wayne County
52
56
Oakland County
79
391
Macomb County
8
80
Washtenaw County
23
30
400
1510
---------------------------------------
The Detroit Recreation Department employs over 800 full-time and 260 part-time
employees. Most of this staffing is devoted to operating neighborhood and
community parks. A significant but undeterminable share is allocated to
operation of major parks with a regional clientele.
Contractual services. These agencies also contract to get some of the work
done in their parks and facilities. Use of contractual services is as follows:
State Parks Concession operations (stores, firewood, boat rental,
etc.), and trash pickup.
HGMA Architectural, legal, auditing, and mechanical and
electrical engineering services. Also take bids for
consumable items as fuels, paper products, fertilizers,
food and sundry items, etc.
Oakland County Food service, $900,000.
Macomb County Food caterer for Independence Building. Refuse removal.
Washtenaw County Consultant services to park planner, $5,000; Contract
mowing; Sheriff Dept., $4,000.
- 10 -
OUR PARKS AND LANDS
SPARCS members manage 65 major parks totaling over 80,000 acres within the
five -county region (see Table 6). Over half the acreage, 46,000, is in State
Parks and Recreation Areas. HCMA has the most parks, 14.
Table 6
Number of Parks and Acreage of Parkland
Member
------- —
Number
--- -----
Total Acres
Acres per
Site
State Parksa
13
-------; ----- ---------
46,092
--------
3,546
HCMA
14
23,255
1,661
Wayne County
7
4,200
- 600
Oakland County
9
3,926
436
Macomb County
2
138
_ 69
Washtengw County
11
880
80
Detroit
9
3,038
338
TOTAL
65
81,529
11254
aParks in five -county region only.
bMajor parks only.
The types of parks operated by each agency differ considerably:
State Parks Sites for State Parks shall meet as many as possible of the
following requirements:
Lands which will preserve historical features,
outstanding scenery and areas typical of the land
formations, waters and vegetations of the region.
# Contain features which are unique, outstanding,
distinctive, notable in the state or nation.
# Include scenic and recreational resources and wilderness
and natural areas which are unlikely to be reasonably
well-preserved and made available to the public under
private ownership.
# Geographically distributed, not in direct proportion to
population distribution, but to be reasonably accessible
to the people in every part of the state.
1990 MILLAGE RENEWAL.
ISSUES TO CONSIDER
-- Determine the ballot issue: 10-year renewal?
-- When? August Gubernatorial Primary Election
-- 10-year capital development 1/4 mill for land purchase and development
only
-- 1989: Create a millage campaign committee
-- Re -activate Friends of the Parks
-- Developing a budget ($15,000 to $20,000 is suggested)
-- Foundation Support
THE BALLOT QUESTION:
"Shall the constitutional tax limitation on the total amount of general
ad valorem taxes which may be imposed each year for all purposes upon
real and tangible personal property in Oakland County, Michigan, be
increased as provided in Section 6, Article IX of the Constitution of
Michigan for a period of five (5) years from 1987 to 1991, both inclusive,
by one -quarter (1/4) mill, twenty-five (25(,,) cents per One Thousand
($1,000.00) Dollars of the assessed valuation as finally equalized
for the purpose of acquiring, developing, operating and maintaining
parks and recreation areas in Oakland County, Michigan (such increase
being a renewal of the one -quarter (1/4) mill increase which expires
in 1986)?"
MARKETING PHILOSOPHY
ISSUES TO CONSIDER
1. What is Marketing? How does it relate to parks and recreation?
2. Commission's Commitment to Marketing
3. Financial Commitment to Marketing (Currently 1% of operating
budget; standard is 10%)
4. Philosophy of Cooperation with Private -Business in Marketing/Promotic
MARKETING COMMUNICATIONS
PART I
I. DEFINITION OF MARKETING
A. A set of activities aimed at effecting an exchange with clients
B. Involves the development of services consistent with client
needs then:
I. Pricing
2. Promoting and
3. Distributing those services effectively
C. Marketing then is:
— What the customer wants
— When he wants it
— Where he wants it
— How he wants to buy it
— At a price he's willing to pay for it
D. Ways marketing communications is performed
1. User surveys/evaluations ie: research
2. Brochures
3. Cordial reception/hospitality
4. Responding to complaints
5. Setting appropriate and equitable prices
6. Maintaining facilities well
7. Projecting a good image
E. Benefits of Marketing
1. Relevant services -- what the customer wants and needs
2. Efficient delivery of services — when and where and how
wants
3. Better awareness of programs/better communication
4. Fairer pricing
F. What Marketing is NOT
1. Solely selling
2. Only promotion of programs/services
3. Both are elements but not exclusive to marketing
MARKETING PARKS AND RECREATION -
PARKS AND RECREATION COMMISSIONS, LIKE PRIVATE ENTERPRISES,
HAVE A PRODUCT TO MARKET -- RECREATION IN A VARIETY OF FORMS.
THESE PRODUCTS AND SERVICES CAN RANGE FROM A FIVE MILLION
DOLLAR WATERPARK, 18-HOLE GOLF COURSES, AND CAMPGROUNDS TO COMMUNITY
CENTERS, LOCAL SOFTBALL LEAGUES,, AND RECREATIONAL PROGRAMS FOR
SENIOR CITIZENS.
THERE IS TREMENDOUS COMPETITION FROM OTHER PAST TIMES AND
LEISURE OPPORTUNITIES --
TELEVISION
* SPORTING EVENTS
* HEALTH CLUBS
* MOVIES
* ZO05
* SKI AREAS
* FISHING
* BOWLING ALLEYS
* RACQUETBALL CLUBS
* TENNIS FACILITIES
* RESTAURANTS AND BARS
* MUSEUMS
* FESTIVALS
* NORTHERN MICHIGAN AND ITS MYRIAD
ATTRACTIONS
* CONCERTS
-- JUST TO ?NAME A FEW.
BECAUSE OF COMPETITION,, AS WELL AS THE SUBSTANTIAL INVESTMENT
IN PARKS AND RECREATION FACILITIES,,MANY COMMISSIONS ARE USING
COMMUNICATIONS PROFESSIONALS TO DEVELOP AND MANAGE A PUBLIC
RELATIONS AND MARKETING COMMUNICATIONS PROGRAM THAT WILL ATTRACT
MORE VISITORS TO THE PARKS AND RECREATIONAL PROGRAMS.
AN EFFECTIVE PR/MARKETING COMMUNICATIONS PROGRAM CAN BE
HANDLED IN SEVERAL WAYS. (1) A FULL-TIME OR PART-TIME COMMUNICATIONS
SPECIALIST CAN BE HIRED. (2) A CONSULTING FIRM MAY BE RETAINED
OR (3) IN THE CASE OF A LARGE PARKS SYSTEM,t A COMBINATION OF
THE TWO MAY BE THE MOST EFFECTIVE WAY TO DEVELOP AND IMPLEMENT
A COMMUNICATIONS PROGRAM.
WHAT IS THE BOARD/COMMISSION ROLE AND RESPONSIBILITY
IN MARKETING COMMUNICATIONS?
I. DETERMINE WHETHER YOUR ORGANIZATION WILL BE MARKETING -ORIENTED
II. DEVELOP A PHILOSOPHY OF MARKETING
A. MAY BE A GOAL IN ONE OF YOUR MISSION STATEMENTS
B. SET MARKETING GOALS AND OBJECTIVES FOR YOUR ORGANIZATION
C. DECIDE IF ALL ASPECTS OF YOUR ORGANIZATION FROM STAFF
TRAINING AND CUSTOMER SERVICE TO DIRECT MAIL AND MEDIA
RELATIONS WILL COME FROM A MARKETING -FOCUSED PERSPECTIVE
III. ESTABLISH WHETHER BUSINESS/CORPORATE RELATIONSHIPS AND
EXCHANGES WILL OCCUR FOR MUTUAL BENEFIT
IV. DETERMINE HOW MARKETING COMMUNICATIONS OBJECTIVES WILL
BE COORDINATED
A. THROUGH EXISTING STAFF
B. THROUGH FULL OR PART TIME COMMUNICATIONS PROFESSIONALS
C. OR THROUGH MARKETING COMMUNICATIONS CONSULTANTS
MASTER PLAN
MARKETING RECOMMENDATIONS
PROMOTE THE VISIBILITY AND IMAGE OF THE PARK SYSTEM TO EXISTING
AND POTENTIAL USERS WITHIN OAKLAND COUNTY.
- DEVELOP A MARKETING STRATEGY TO STUDY THE VARIOUS PUBLIC
RECREATION POTENTIALS WITHIN THE COUNTY TO TARGET SPECIFIC
MARKET SEGMENTS.
- EVALUATE THE TOURIST IMPACTS WITHIN SOUTHEAST MICHIGAN
AND TO WHAT EXTENT OAKLAND COUNTY SHOULD RESPOND TO
SPECIFIC PUBLIC RECREATION MARKET SEGMENTS.
- STUDY SPECIFIC METHODS FOR PROMOTION OF PROGRAMS AND
FACILITIES WITHIN SPECIFIC MARKET SEGMENTS.
- PROVIDE ADEQUATE STAFF, BUDGET AND TOOLS NECESSARY TO
ADMINISTER THE PROMOTIONAL EFFORTS.
- DEVELOP WAYS TO MEASURE THE EFFECTIVENESS OF THE PROMOTIONAL
EFFORTS ON A SHORT- AND LONG-TERM BASIS.
- STUDY THE POTENTIAL OF MODIFYING OR CHANGING THE PARK'S
LOGO TO BETTER REPRESENT THE PARK SYSTEM.
- DETERMINE ADDITIONAL METHODS OF PROMOTING TO EXISTING
PARK USERS.
MARKETING RELATED
PROJECTS/PROGRAMS/ACTIVITIES
-- FEEDBACK/MEASUREMENT
eg: - Comment cards
- $1 off coupons in community brochures
- Abbey Theater tickets stubs - $1, off Waterpark $ 500
-- BILLBOARDS
- General parks/cross-country skiing/Waterparks _ $ 4,900
-- CAMPER DIRECT MAIL $ 4,000
- Flyer to campers with motor homes/coaches registered
in S.E. Oakland County
-- ANNUAL VEHICLE PERMIT DISCOUNT
- $2 discount for early purchase of an annual vehicle
permit
- Coupon in Winter/Spring Acorn newietter
-- SNOWFLAKE SAVINGS +$40,000
value
- Cooperative discount promotion with Farmer Jack Supermarkets
- Received $40,000 in promotion and advertising for the
program
-- SUMMER $IZZLER
- Proposed summer discount promotion
- Seeking a sponsor such as Great Scott!
MARKETING RELATED PROJECTS/PROGRAMS/ACTIVITIES
April 8, 1988
Page 2
-- MARKETING OF RED OAKS WATERPARK
- TV-7 feature with John Gross
- Cable television program
- Features in Acorn newsletter
- News releases/psa's/feature tips
$10,000
Grand Opening
- Co-sponsorship of Grand Opening with Power 96 Radio
- Radio advertising -- WHYT and WLLZ
- Oakland Press Ads with $2 off coupons for August
- Abbey Theater Ticket stubs - $1 off August admission
-,Grand Opening event
- Litterbags/beach towels/balloons
- Three -color brochure
- etc., etc., etc.
-- COMMUNITY RECREATION BROCHURES $ 6,000
- Reaching 300,000 Oakland County homes
- $1 off coupon and full -page information ad
-- PARKS/GOLF COURSE FLYERS
- Flyer with $1 off coupon will be available at parks
and golf course to encourage visits to other Oakland
County parks
MARKETING RELATED PROJECTS/PROGARMS/ACTIVITIES
April 8, 1988
Page 3
-- CROSS-COUNTRY SKIING
- Co -sponsored ski nights at Addison Oaks with Power 96 $ 3,000
Radio
- Weekly ads in Observer -Eccentric newspaper promoting
Observer -Eccentric Ski School
- Ads (with $1 off coupon) in Great Lakes Skier
- Direct mail to cross-country skier lists
- Drawings for free ski equipment compliments of the Ski
Company
-- CUSTOMER RELATIONS
- Service Effectiveness Training incorporated into Orientation
Program
- All staff will wear "We Care" buttons
FUTURE MARKETING PLANS
1. On -Site Surveys of Park Visitors
- Attitudes
- How Learned about Park
- Knowledge/support of Millage
2. 1990 Millage Renewal Marketing
3. Marketing of Orion Oaks
Oakland County Parks & Recreation
i
Commission
HENNEPIN
PARm"'Aft.
,
Marketing Planning
May, 1987 v
0�
ADVERTISINGIPROMOTIONAL INITIATIVES, 1985-86
1
WINTER CAMPAIGN, '85-86 ,T\ 1
Objectives: To introduce " /
7 t oduce the name and identity Hennepin
Parks ... Yours To Enjoy, Naturally." within the marketplace and
to create an image of fun things to do in the winter.
Creative Concept/Theme• "Get Off Your Duff and into the Fluff!"
with a call to action to order a Winter Natural Fun Kit
Advertis_nq Media:
Newspaper: 2 half —page ads in the Minneapolis Star &
Tribune
Radio: 76 one —minute radio spots over four weeks
20 — WCCO AM; 20 — KTCZ FM; 36 — WLOL FM
Outdoor: 2 painted billboards, four months, locations
rotated monthly
Collateral: 5,000 Fun Kits for distribution
Resource: Chance —Nelson & Associates
Cost: $34,902 for media purchase & production of ads
and Fun Kits
EASYSKI PROMOTION
Objectives: To bring new skiers into the sport of cross—country
skiing
Creative Concept• "Learn to Ski" with call to action to attend
a free indoor clinic, then take an inexpensive, on —the —snow
lesson
Advertising Media:
Newspaper: 2 quarter page ads in the Star & Tribune, plus
a feature story on the front page of Variety
Radio: Public service spots on WCCO AM, negotiated
with purchase of "Get Off Your Duff..." spots
Resource: Chance —Nelson & Associates (advertising/psa's)
Cost: $5,000 in advertising media purchase and
production; this does not include the cost of
labor for clinic or lesson instructors
PUBLICITY EFFORT, WINTER
Objectives• To obtain maximum exposure for the winter activity
offerings in Hennepin Parks through the news media
Media:
Newspaper: Feature stories and photos about winter
activities in several community newspapers as
well as the Star & Tribune
PUBLICITY EFFORT, WINTER (CONTINUED)
Radio: Hennepin Parks' staff on talk shows on WCCO AM,
and KSTP AM; weekly cross—country trail
condition reports on WCCO AM & KSTP AM;
Winterrific promotions on WDGY AM & WLOL FM
Television: Hennepin Parks' staff featured in quinzhee
building on KSTP TV's Good Company program;
three television stations gave feature coverage
to Winterrific (this seemed to be a direct
result of their exposure to Winterrific from
their participation in the Media Ski Challenge
at Hyland Hills)
OVERALL RESULTS
0 3,500 requests for Natural Fun Kits
o Annual permit sales up more than 20% over the same period in -
the previous year
o Daily permit sales up more than 90% from the same period in
the previous year
o 1,316 people at EasySki clinics; 1,011 in on —the —snow lessons
- SUMMER ADVERTISING CAMPAIGN
Objectives: To establish broad awareness of Hennepin Parks and
the range of services it makes available, and to reinforce the
image of Hennepin Parks as a fun place of enjoy the natural
environment
Creative Concept/Theme: "Spring into Summer" with a call to
action to order the Summer Natural Fun Kit
Advertising Media:
Newspaper: Full —color insert in suburban newspaper zones
of the Star & Tribune; two half —page ads in
the Star & Tribune
Radio: 61 one —minute spots over five weeks
25 spots on WCCO AM
36 spots on WLOL FM
Outdoor: 2 painted boards during June
Collateral: 6,000 Fun Kits and 220,000 newspaper inserts
Resource: Chance —Nelson & Associates
Cost: $66,064 for purchase of media and production of
advertising and collateral
PUBLICITY EFFORT
The summer publicity effort kicked off with a major news media
tour resulting in coverage in all major community newsYapers,
the Star & Tribune and WCCO TV. The grand opening of the Hyland
Recreation Area drew coverage from major media, and the play
area was featured on Good Company. Hennepin Parks was featured
RESULTS
with 3 events in the WCCO AM & TViMpls—St. Paul Magazine
"Summer Pleasures" promotion. The Coon Rapids Dam Carp Festival
attracted news media coverage along with several thousand
visitors. The Public Relations and Marketing staff spent
substantial time in planning Summer Fete ant Hyland, and in
coordinating publicity with the staff of Mona, Meyer & McGrath,
which was working on behalf of Trammel Crow.
0 6,000 requests for Summer Natural Fun Kits
o June annual permit sales up 3,000 (72%) from 1985
o June daily permit sales up 5,200 (23%) from 1985
o July annual permit sales up 1,800 (51%) from 1985
o July daily permit sales up 4,600 (14%) from 1985
FALL CAMPAIGN
Objectives: To maintain visibility of Hennepin Parks name and
to keep it associated with healthful activity in the beauty of
the outdoor natural environment
Creative Concepts:
Get out and enjoy the wonders of fall, with
the focus on encouraging
trial use of some activity directly.
An attempt was
made to personalize the Hennepin Parks' message
through use of
two naturalists on live radio spots.
Advertising Media:
Newspaper:
4 small —space ads in Star & Tribune
Radio:
20 one —minute spots on WCCO AM
Resource:
Chance —Nelson & Associates
Cost:
$8,245 for media purchase & production
(Budget was limited because of emphasis on
summer campaign.)
I
PUBLICITY EFFORT
Feature photos
of traditional fall activities such as hiking,
apple cidering,
and hay rides, were distributed to news media
along with feature story ideas. Several of these photos and
story ideas were useded up by community newspapers.
RESULTS
Several programs featured on WCCO AM radio spots reported very
strong attendance
In spite of a generally poor —weather month of September, annual
permit sales were up 500 (96%) from 1985 and daily permit sales
were up nearly 3,000 (51%)
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RE: PARKS AND RECREATION MILLAGE
BY: FINANCE COMMITTEE
TO: THE OAKLAND COUNTY BOARD OF COMMISSIONERS
MR. CHAIRMAN, LADIES AND GENTLEMEN:
WHEREAS, the one -quarter voted millage for the Oakland County Parks
and Recreation areas in Oakland County will expire after the year 1986; and
WHEREAS, the Oakland County Parks and Recreation Commission has
requested the question to be placed on the ballot at the August Primary
Election for a continuation of the one -quarter (1/4) mill for an additional
five (5) years for the purpose of improving and/or constructing suitable parks
and recreation facilities; and
WHEREAS, your Committee concurs in said request;
NOW THEREFORE BE IT RESOLVED by the Board of Commissioners of the
County of Oakland, State of Michigan as follows:
That there shall be submitted to the Electors of the County of Oakland
at the Primary August Election to be held on the 7th day of August, 1984 from
7:00 o'clock A.M. to 8:00 o'clock P.M., Eastern Daylight Time, the following
proposition:
"Shall the constitutional tax limitation on the total amount
of general ad valorem taxes which may be imposed each year
for all purposes upon real and tangible personal property in
Oakland County, Michigan, be increased as provided in Sec-
tion 6, Article IX of the Constitution of Michigan for a
period of five (5) years from 1987 to 1991, both inclusive,
by one -quarter (1/4) mill, twenty-five (250 cents per One
Thousand ($1,000.00) Dollars of the assessed valuation as
finally equalized for the purpose of acquiring, developing,
operating and maintaining parks and recreation areas in Oak-
land County, Michigan (such increase being a renewal of the
one -quarter (1/4) mill increase which expires in 1986)?"
That each City and Township Clerk shall give notice of the submission
of the aforesaid proposition by including same in the election notice for the
said Primary August Election, which notice shall contain the statement of the
Oakland County Treasurer as to previously voted tax limitation increases
affecting property within the County of Oakland.
Cpmm.ttee�
on behal
f of the
MR CHP,RMP�'�r19 resol�t,on+
forego
adopt i on of the
` mo
ve the
;rmar
CaddeAA�
C• W,AN %am
OAKLAND COUNTY PARRS AND RECREATION COMMISSION
COMBINED BALANCE SHEET - GOVERNMENTAL FUND TYPES AND ACCOUNT GROUPS
December 31, 1987
ASSETS
;h on hand and in bank . . . . . . . . . . . . . . . . . .
:tificates of deposit . . . . . . . . . . . . . . . . . . .
:eivables:
'ederal and state grants (Note H). . . . . . . . . . . . .
:oncession contract (Note B) . . . . . . . . . . . . . . .
Interest . . . . . . . . . . . . . . . . . . . . . . .
.axes (Note A) . . . . . . . . . . . . . . . . . . . . . .
)then. . . . . . . . . . . . . . . . . . . . . . . . .
)ue from other governments . . . . . . . . . . . . . . . .
from operating fund. . . . . . . . . . . . . . . . .
rentories (resale merchandise), at cost. . . . . . . . . .
:paid expenses . . . . . . . . . .
ced asset construction, schedule annexed (Note A):
:ontracts in progress. . . . . . . . . .
:ontracts awarded (uncompleted balances) . . . . . . . . .
.ess federal and state grants awarded. . . . . . . . . . .
.rating equipment - net of accumulated depreciation,
schedule annexed (Note A) . . . . . . . . . . . . . . . . .
id . . . . . . . . . . . . . . . . . . . . . . . .
.lding and improvements . . . . . . . . . . . . . . . . . .
Total assets
LIABILITIES
:ounts payable •. . . . . . . . . . . . . . . . .
.erred income (Note I) . . . . . . . . . . . . . . . . .
. to other governments . . . . . . . . . . . . . .
Lstruction contracts payable:
.ontract retentions payable on completed and uncompleted
construction . . . . . . . . . . .
;ontracts awarded (uncompleted balance). . . . . . . . .
s to capital projects . . . . . . . . . . . . . . . . . .
>osits . . . . . . • . • . . . . . . . . . • . . . . . .
Total liabilities . . . . . . . . . . . . . . .
restment in operating equipment and general fixed assets .
id balances:
leserved for fixed asset construction. . . . . . . . . . .
rnreserved . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and fund balances. . . . . . . .
Governmental Account Totals
Fund Tunes Groups (memorandum only)
General
Capital Fixed December 31,
Operating Proiects Assets 1987 1986
$ 55,617 $ $ $ 55,617 $ 193,322
2,211,515 2,211,515 3,198,22_
297,378 297,378 88,93(
109,943 109,943 104,124
17,140 17,140
22,062 22,062 21,518
18,354 18,354 26,100
321,706 321,706 243,143
165,835 165,835 79,901
5,152 5,152 10,802
5,000 5,000 6,000
6,606,234 6,606,234 6,509,239
528,784 528,784 335,445
$ $7,135,018 $ $ 7,135,018 $ 6,844,684
(428,848
$ $7,135,018 $ $ 7,135,018 $ 6,415,836
860,662 860o662 669,738
7,433,999 7,433,999 6,516,52E
14,042,352 14,042,352 13,227,80E
$2,766,489 $7,598,231 $22,337,013 $32,701,733 $30,801,970
$ 156,370 $ $ $ 156,870 $ 216,612
221,706 221,706 1,382,398
139,181 139,181 118,488
34,214 34,214 197,770
528,784 528,784 335,445
165,835 165,835 79,901
350 350 620
$ 683,942 $ 562,998 $ $ 1,246,940 $ 2,331,234
22,337,013 22,337,013 20,414,073
7,035,233 7,035,233 6,051,452
2,082,547 2,082,547 2,005,211
$2,082,547 $7,035,233 $22,337,013 $31,454,793 $28,470,736
$2,766,489 $7,598,231 $22,337,013 $32,701,733 $30,801,97C
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
MEMORANDUM
April 15, 1988
TO: Commission Members and Executive Staff
FROM: Ralph Richard, Manager
SUBJECT: Commission Retreat - Items for Preview
Enclosed are a number of informational sheets for your review to discuss next
board and staff retreat. First is the schedule of events,
which includes the agenda of topics to be discussed. The rest of the items are
arranged in order as they appear on the agenda.
The meeting will be facilitated by d, who will keep us on our topics of
discussion and ensure all members present have a chance to voice their opinion
and statements.
Our goal will be to look for short-term and long-term objectives for each of the
subject topics.
1. 88 Park Update (Ralph Richard)
A review of the Oakland County Parks and Recreation Commission as it is today,
how we got there, the programs we offer, and money that has been spent.
2. Master Plans of Each Park (Joe Figa)
We will review the current master plans on file for each of the parks, and
explain the philosophies behind each of them.
Commissioners and Executive Staff
Page 2
April 15, 1988
3. Philosophies of Master Plans (Jon Kipke)
We will discuss how, over the years, the philosophies for the types of activities
at each of our park sites have developed; there will be a general discussion
of what's in the future for each of these sites and how to reach it.
4. Purchase More County Land (Ralph Richard)
Discussion of possible acquisition of properties around the county in con-
junction with the master plan.
5. Saturday Morning, Action Agenda: Orion Oaks Proposal and Bid Items
These items will be presented as a regular meeting for these topics to be
discussed and voted on.
6. Five-year Expenditures and Revenues (Chuck Ross)
An update will be made on the future of the parks system in the way of cash
flow and expenses over the next five years. Mike Thibodeau will also discuss
the annual golf greens fees status.
7. Millage (Ralph Richard)
The Commission will address the millage needs for the future of the parks
system; such as the renewal, the possible extension of the number of years
of the renewal, and also the potential of a capital development millage.
8. Philosophy of Marketing (Janet Pung)
Jan Pung will give an update on the Commission's past marketing practices.
We will be looking at some of our competition and will ask for direction for
the future.
9. Think Tank
This time will give us a chance to review any of the topics above or add new
items to the agenda.
OAKLAND COUNTY PARRS AND RECREATION COMMISSION
BOARD/STAFF RETREAT
St. Clair Inn
April 22, 3:00 p.m.
April 23, 8:00 a.m.
Date
Friday 2:30 p.m. Arrive at Location
3:00 p.m. Michigan Room
Topics for Discussion:
88 Parks Update
Master Plans of Each Park
5:30 p.m. Cocktails
6:30 p.m. Dinner
7:30 p.m. Topics for Discussion:
Philosophies of Master Plans
Purchase More County Land
Saturday 8:00 a.m. Breakfast
9:00 a.m. Action Agenda:
Orion Oaks Proposal
Concession Building Design - Croveland Oaks
Bid Item: Property Line Staking
Bid Item: Tree Spade
Topics for Discussion:
Five-year Expenditures and Revenues
Millage - When?
12:00 Noon Lunch
1:00 P.M. Topics for Discussion:
Philosophy of Marketing
Think Tank
3:00 p.m. Return Home or Stay for Recreation Break
r°
OAKLAND COUNTY PARKS AND RECREATION COMMISSION RETREAT
April 22 - 23, 1988
The retreat was called to order at 3:17 p.m. on Friday, April 22, 1988, by Vice
Chairman Jean Fox in the Michigan Room of the St. Clair Inn.
COMMISSION MEMBERS PRESENT:
Vice Chairman Jean Fox, Secretary Pecky Lewis, Jr., George Kuhn, Richard Kuhn,
Jr., Thomas Law, Ralph Nelson, John Olsen, Richard Vogt
COMMISSION MEMBERS ABSENT:
Chairman Lewis Wint, Daniel Murphy
ALSO PRESENT:
Parks and Recreation
Joseph P. Ford Facilitating Serv.
Private Citizen
1988 PARKS UPDATE:
Ralph Richard, Manager
Jon J. Kipke, Assistant Manager
Mike Thibodeau, Chief of Golf
Janet Pung, Public Communications Officer
Chuck Ross, Chief, Administra=ve Services
Daniel Stencil, Chief of Pur:=s
Joseph Figa, Chief, Design and Development
Joe Ford, Facilitator
Doris Kuhn
Manager Richard reported on the current status of the Parks, noting the following
statistics:
-- Over 14 million people have visited the Parks since 1973
-- A net worth of approximately $32,700,000 as of December 31, 1987
-- A growth in millage revenues from $736,000 in 1968 to over $4,259,000
in 1987
V. an Pung showed the current general slide presentation. Commissioners noted that
a comment should be added into the program about providing facilities for the
handicapped at Orion Oaks.
PARKS PHILOSOPHY:
It was noted that the general Parks philosophy has been to fill the void in what
the local recreation departments are not providing, such as waterparks and large
day use parks.
Discussion followed on the question of duplication of facilities, such as golf
courses, and in the area of programming.
Commissioner Olsen requested a finer definition of the philosophy. Mr. Ford suggested
the following as a "mission statement" for the Commission:
3 - 1
(Commission Retreat, April 22 -.23, 1988)
The Parks Commission is providing those kinds of activities which will
gather together people from different communities rather than providing
a facility that will be used by a community; providing facilities of
a magnitude that the local recreation departments cannot provide.
Commissioner R.'Kuhn questioned where the line is drawn when talking about pur-
chasing additional facilities competing with private industries. Jon Kipke re-
sponded by noting that there is constant re-evaluation on that point. You begin
a facility, private industry jumps in so we get out, they drop out and we get
back in once again to fill the void.
Commission directed staff to review the goals adopted last year in the recreation
master plan and prepare a mission statement that will clarify but not restrict
the Commission's purpose, to be presented for approval within 90 days.
MASTER PLANS AND PHILOSOPHIES:
Joe Figa reviewed the master plans for Addison Oaks, Groveland Oaks, Independence
Oaks, Springfield Oaks and Waterford Oaks, noting for each park what has and has
not been done in accordance with the plan. He also noted that most of the plans
are ten years old or more and need to be revised.
Staff recommended that the master plans be reviewed to reflect what has been done
over the last ten years, plus include future direction.
Commissioner Olsen noted that the Commission should set some priorities for the
Commission's next retreat to have this as an agenda item. Possibly superimpose
any additions or modifications onto the current master plans to reflect each park's
current status.
Commission directed staff to begin scheduling regular Commission meetings twice
a month in order to afford the Commission more time to address these issues --
establish a base point upon which to proceed with the plans.
PURCHASE MORE COUNTY LAND:
Commissioner Olsen inquired about staff's basis or criteria upon which they base
their evaluation of property.
Commission concurred that acquiring recreational facilities is a major goal --
preserving green space -- if it can be managed financially without risk to the
Commission's present facilities.
Commissioner Fox noted that the Commission should be directing their search towards
the southwest corner of the County first, including Rose Township.
Criteria for the purchase of additional land was noted as follows:
1. Land availability
2. No plans for use by other agencies
3. Early purchase -- value for our money
4. Add on to existing parks
5. Dense population areas
6. Use vs. acquire more land; development should be equal to
acquisitions
3 - 2
(Commission Retreat, April 22 - 23, 1988)
7. Financial cost
8. Produce revenue
Discussion followed on setting priorities, serving the populated areas, size of
parcels, and development vs. acquisition.
Staff cautioned against purchasing parcels too small to use and against purchasing
so much land that the Commission becomes "land poor." Staff also suggested allo-
cating a greater amount of money into the Commission's "Future Acquisitions and
Development" fund.
Long term and/or short term action plans:
1. Bank some money
2. Should meet instant needs, such as golf courses and waterparks
3. Get the rights of first refusal on parcels adjacent to existing
parks -- incognito
4. Creative acquisitions -- Example: Check with the State to see if they
are willing to sell some land
S. Direct Corporation Counsel to seek out what is available in the southwest
portion of the county
FIVE-YEAR EXPENDITURES AND REVENUES:
Mr. Ross presented actual budget figures for the Parks System for the year 1988
and projection figures through 1992.
Parks:
Commissioner Lewis suggested Commission consideration of increasing all of the
entrance fees at Independence Oaks by $1 to help close the widening gap between
expenses and revenues at the park.
Discussion followed on the philosophy of oeprating parks on a "break-even" basis
vs. providing parks and recreation facilities close to home at a deficit.
Commission suggested there should be a standard of how much "subsidy" from the
millage the Commission will allow for the operation of a park.
Golf Courses:
Mike Thibodeau reviewed league policy for the golf courses, noting the leagues
have provided a guaranteed income for the parks system.
Commissioner Law questioned the possibility of having a policy that would establish
a balance between the leagues and open playing time.
Staff concurred that the program could be re-evaluated, including considering
the possibility of charging the leagues a premium for their guaranteed times.
Commissioner Law noted that the constant play at all of the golf courses emphasizes
the need for another golf facility.
3 - 3
(Commission Retreat, April 22 - 23, 1988)
Concessionaire:
Staff noted that the revenue percentages of the Commission's contract with Oak
Management expires at the end of 1988; negotiations for the new percentages will
begin later this year.
Commission directed staff to do an in-depth study on the revenues received from
Oak Management and to negotiate for the new percentages on a short-term basis.
Staff noted that a rent summary on Oak Management will soon be presented at a
regular Commission meeting.
Fees and Charges:
In all aspects, the #1 goal of the fees structure is to promote the continued
financial stability of the Oakland County Parks and Recreation Commission.
Golf Course Annual Greens Fees Program:
Mike Thibodeau reviewed the annual greens fees program, noting it is due to expire
at the end of the 1988 golf season. He mentioned that, out of'the approximately
100 members at the time the program was "grandfathered" in December, 1983, there
are approximately 30 remaining. Some of those annual members have mentioned plans
to approach the Commission at budget time for their consideration to renew this
policy.
It was suggested that staff send a letter to those current members reminding them
of the Commission's decision to end this program and that this is the last year
it will be in effect.
Discussion followed on the merits of sending the members a "reminder" letter which
could be construed as an "invitation" to approach the Commission for an extension
or renewal of this program.
Commission concurred not to consider renewing or extending this policy.
MILLAGE:
The Commission's current millage expires in 1991. Staff is considering requesting
approval from the Oakland County Board of Commissioners for a 10-year renewal
rather than a 5-year, to be placed on the August primary ballot in 1990. Staff
is also considering the possibility of requesting a 10-year 1/4 mil for capital
development and acquisition only.
Discussion on the advantages and disadvantages of seeking a 10-year millage as
follows:
Advantages:
1. Not having to do it twice
2. Will support our current investments
3. Makes long-range planning possible
4. Save campaign costs, including staff time
3 - 4
(Commission Retreat, April 22 - 23, 1988)
Disadvantages:
1. Question of accountability to the voters --the 5-year provides an estab-
lished accountability to the taxpayers
2. Explaining why we are requesting the change
Commissioner Nelson remarked that the timing for this millage will be a big factor
in whether or not it passes, especially if it is placed on the ballot against
another millage issue. The first issue, however, will be receiving approval from
the Oakland County Board of Commissioners for the 10-year renewal. Staff and
Commission will have to work at seeking the Board's approval for the extra 5 years.
Commission suggested to wait until the time is near, then decide statistically
if the 10 year is what we want to do; if the conditions are right, go for it.
Ralph Richard suggested, however, to begin now in seeking approval from the Board
of Commissioners.
Commissioner Law noted that we must ensure that the millage is perceived as a
continuation, not an increase.
Jon Kipke suggested that, rather than jeopardize both the regular 1/4 millage
renewal and the proposed 1/4 millage for capital development and acquisition at
the same time, seek renewal of the regular millage, wait for a year or so, then
seek approval for the capital development millage.
Commissioner Olsen questioned whether or not there was a consensus of the Com-
mission to seek the 10-year renewal rather than the 5-year; all but Commissioner
R. Kuhn were in favor of the 10-year renewal, if it's feasible.
Staff was directed to work towards a 10-year renewal; then just before time to
commit ourselves to a direction, the Commission will review the economic situation
and decide on whether to try for a 5 or 10-year renewal.
The Commission concurred to let staff explore further the possibility of a millage
for development and acquisition and bring it back to the Commission for discussion
at a future meeting.
MARKETING:
Jan Pung described marketing as including the following elements: Selling, adver-
tising, research, public information, customer relations and customer service.
Commissioner Vogt remarked that the budget for marketing is insufficient; many
people still do not know about the Oakland County Parks. Need to spend more and
effectively to make those parks known.
Commissioner Nelson cautioned against creating a need and then trying to fill
that demand; should be working towards getting people into the under-utilized
facilities.
Commissioner Law questioned the basis or criteria on which we base our success;
Jan noted that there is no direct measure, but can measure it by an increase in
revenues, number of visitors, and awareness.
3 - 5
(Commission Retreat, April 22 - 23, 1988)
The Parks' name recognition was stressed as an important goal, especially with
staff gearing up for the millage renewal. Commissioner Fox suggested something
short and catchy, such as the "Oaks" in the Parks' names.
Staff will present a study at 1989 budget review time that will show the kinds
of projects we will be involved in,.what we perceive our needs will be, and our
priorities.
Commission concurred to increase the marketing budget for the parks other than
the waterparks and golf courses; an increase of $20,000 was mentioned for con-
sideration. Jan was also assured of Commission consideration throughout the year
if funding for special projects was needed.
Commissioner R. Kuhn commended Jan and her staff for her innovative marketing
methods. Jan also gave special thanks to Baker, Abbs, Cunningham & Klepinger
for all their help.
SUMMARY:
Commission concurred that the retreat has been very productive.
Manager Richard thanked the Commission for taking the extra time to attend and
giving staff directions to take on the issues covered.
Retreat adjourned at 3:10 p.m., Saturday, April 23, 1988.
Pecky D. Lewis, Jr.
Secretary
Karen Smith
Recording
Secretary
3 - 6
COMMISSION RETREAT
APRIL 5 & 6, 1990
THOMAS EDISON INN, PORT HURON
I would like to see the following topics discussed at the Commission
Retreat:
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Please return this form to Karen Smith by March 6.
CQleaSSION
AgR-D, 5 & 6, 1990
PORT SON
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topics
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OAKLAND COUNTY
INTER -DEPARTMENTAL MEMO
From:
Date February 23, 1990
To: Jon Kipke, Jan Pung, Joe Figa,_ Frank Trionfi, Dan Stencil Mike Thibodeau
Subject: Commission Retreat, April 5-6, 1990
.The Commission retreat this year will be at the Thomas Edison Inn,
which is located in Port Huron. Dates for the retreat have been estab-
lished for Thursday, April 5, through Friday, April 6. Check -in time
is 3 p.m. on Thursday; the retreat will conclude at 3 p.m. on Friday.
For those interested, arrangements can be made to stay for dinner
on Friday evening or to extend your stay at the hotel through Friday
night.
Retreat expenses for staff will be paid by the Commission; spouse
expenses are the responsibility of each individual.
The Inn is located at the base of the Blue Water International
Bridge in Port Huron. A photocopy of the Inn's brochure is attached.
Please notify Karen Smith by February 28 of your intentions to
attend the retreat, so we can make reservations for you and, if you
wish, your spouse.
Also, attached is a form for you to complete and give to Karen
by March 6, for your ideas on possible subjects you would like to be
discussed at the retreat.
Please speak to Karen if you have any questions.
Ralph
RR:ks
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