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2 52 3 '12
ICOUN
February 26, 2009
Oakland County Parks
and Recreation Commission
Oakland County, Michigan
Commissioners:
A meeting has been called of the Oakland County Parks and Recreation Commission as
follows:
PLACE .............................Administration Office
2800 Watkins Lake Road
Waterford, MI 48328
TIME .............................. Wednesday, March 4, 2009
9:00 a.m.
PURPOSE .......................... Regular Meeting
This meeting has been called in accordance with the authorization of Chairman Pecky D.
Lewis, Jr. of the Oakland County Parks and Recreation.
Sincerely,
CJ
Daniel J. Stencil
Pecky D. Lewis, Jr.
Executive Officer
Chairman
Richard Skarritt
Vice Chairman
J. David VanderVeen
Secretary
Next Meeting: Wednesday, April 8, 2009
Tim Burns
Gregory C. Jamian
Robert Kostin
Save the Date: Friday, March 13; EMPLOYEE RECOGNITION LUNCHEON
Christine Long
John P. McCulloch
Charles Palmer
I Scott
uaniel J. Stencil
Executive Officer
D:\$Data\My documents\COMMISS IWagendaltr.doc
0 ur mission
is to provide recreational, leisure and learning experiences that enhance quality of life.
Oakland County Parks' 1 Recreation Commission
2800 Watkins Lake Road
Waterford, MI 48328
March 4, 2009
Agenda
Action Required
Presenter/Phone #
1.
Call Meeting to Order 9:00 a.m.
P. Lewis / 248.858.4603
Pledge of Allegiance
2.
Roll Call
3.
Public Comments
Presentations- "Fire and Ice Fest" Winter Festival PowerPoint
J. David VanderVeen/248.858.0516
Michigan Turfgrass Foundation
J. Dunleavy/248.858.4627
D. Swartz, Michigan Turfgrass
4.
Commission Meeting Minutes for February 11, 2009
Approval
S. Kici/ 248.858.4603
4a-1
Public Hearing Minutes for Michigan Natural Resources Trust Fund Grant
Approval
S. Kici
Application
5.
Internal Service & Department Funds Payment Register
Approval
S. Cox/ 248.858.4612
6.
Combined Statement of Operations FM 4, FY 2009 for month ending 1/31/09
Approval
S. Cox
7.
Policy to Develop a Policy
Approval
Dan Stencil/ Phil Castonia/ 248 858 0909
8.
Lyon Oaks Golf Business Plan
Approval
Leon Younger, Pros Consulting, LLC
9.
Business Plan Policy
Approval
Leon Younger/Dan Stencil/ 248 858 4644
10.
Pricing Policy
Approval
Leon Younger
11.
Partnership Policy
Approval
Leon Younger
12.
Sponsorship Policy
Approval
Leon Younger
13.
Quarterly Reports: Marketing/Communications
Informational
Desiree Stanfield/ 248 858.427
14.
FY 2009 First Quarter Financial Forecast Report
Approval
Sheila Cox
15.
Executive Officer's Report
Informational
D. Stencil
16.
Old Business
17.
New Business
18.
Adjourn
Next Meeting: Wednesday, April 8, 2009, 9 a.m. at Administration Office
"FIRE AND ICE FEST" WINTER FESTIVAL
PRESENTATION
Mr. VanderVeen will present a PowerPoint presentation on the 2009 Fire
and Ice Fest Winter Festival held recently in Rochester.
MICHIGAN TURFGRASS FOUNDATION
PRESENTATION
Debbie Swartz from Michigan Turfgrass Foundation will make a
presentation to Boyd Brokenshaw, Park Supervisor and member of the Strategic
Planning — "Green Team" work group, and the Commission.
OAKLAND COUNTY PARKS AND RECREATION COMMISSION MEETING
February 11, 2009
Chairman Lewis called the meeting to order at 9:18 a.m. in the commission room of Parks and
Recreation's administration office.
COMMISSION MEMBERS PRESENT:
Chairman Pecky D. Lewis, Jr., Vice Chairman Richard Skarritt, Tim Burns, Robert Kostin, Christine
Long, John McCulloch, Charles Palmer, John Scott
COMMISSION MEMBERS ABSENT WITH NOTICE:
Secretary J. David VanderVeen
ALSO PRESENT:
Parks and Recreation
Oakland County Facilities Management
Oakland County Information Technology
Oakland County Corporation Counsel
OC 4-H Fair Association
Road Commission for Oakland County
Pros Consulting LLC
PUBLIC COMMENTS:
Daniel Stencil, Executive Officer
Sue Wells, Manager-P & R Operations
Mike Donnellon, Chief, Parks Fac. Maint. Oper.
Jon Noyes, Supv. — P & R Planning
Jim Dunleavy, Chief, Parks Oper. & Maint.-North
Larry Gee, Chief, Parks Oper. & Maint.-South
Sheila Cox, Capital Improvement Coordinator
Brian Menghini, Supervisor II
Desiree Stanfield, Supv. - Communications
Karen Kohn, Supv. — P & R Admin. Services
Phil Castonia, P & R Business Dev. Rep.
Stephanie Mackey, P & R Business Dev. Rep.
Mike Hughson, Property Management Specialist
Dawn Siegel, Supervisor II
Jody Hall, Financial Attorney
LC Scramlin, General Manager
Gregory Jamian, Commissioner
Leon Younger, Principal Partner
Chairman Lewis accepted the resignation of Gregory Jamian from the Oakland County Parks and
Recreation Commission. Chairman Lewis and Executive Officer Dan Stencil presented Mr. Jamian with
a plaque and thanked him for service to the commission.
APPROVAL OF MINUTES:
Moved by Mr. Palmer, supported by Mr. Burns to approve the minutes of the 2009 Michigan
Natural Resources Trust Fund Development Grant Application - Public Hearing of January 14,
2009 as written.
AYES: Burns, Kostin, Lewis, Long, McCulloch, Palmer, Scott, Skarritt (8)
NAYS: (0)
4-1
(Commission Meeting, February 11, 2009)
Motion carried on a voice vote.
Moved by Mr. Palmer, supported by Mr. Skarritt to approve the minutes of the meeting of
January 14, 2009 with the following change:
Page 4-5 under Executive Officer's Report; change the Springfield Oaks — Verizon antenna
notation to read:
--Springfield Oaks — Verizon antenna is expected to be installed in March or April. The initial
payment of $27,000 will be due at that time; will be increased annually by 3%, for a period of
five years, with an additional one-time payment of $5,000 for administrative costs.
AYES: Burns, Kostin, Lewis, Long, McCulloch, Palmer, Scott, Skarritt (8)
NAYS: (0)
Motion carried on a voice vote.
PAYMENT APPROVAL:
Moved by Mr. McCulloch, supported by Mr. Palmer to approve payments for
• Internal Service and Department Funds Payment Register for December 2008 (FM 03,
FY 2009)
0 Oak Management, Inc., Credit for Services Rendered Register for October, November
and December (FM 01, 02, 03, 2009)
• Payment Register for the voucher period of December 2008 (FM 03, FY 2009)
• Combined Statement of Operations FM 03, FY 2009
• Capital Improvement Program Budget Report FM 03, FY 2009
and accept the Activity Report for FM 04, FY 2009.
AYES: Burns, Kostin, Lewis, Long, McCulloch, Palmer, Scott, Skarritt (8)
NAYS: (0)
Motion carried on a voice vote.
STAFF INTRODUCTION:
Executive Officer Dan Stencil introduced Stephanie Mackey, who has transferred from Oakland County
Human Resources, to fill the position of Business Development Representative. In her new role she will
assist the Organizational and Business Development unit's goal of generating more than $3 million in
new revenue for the department.
LYON OAKS BUSINESS PLAN:
Leon Younger, Pros Consulting LLC, presented the completed draft of the Lyon Oaks Business Plan,
which is a component of Phase 2 in the Strategic Planning process. This plan is the prototype for the
business plan at each facility.
4-2
(Commission Meeting, February 11, 2009)
Younger will present a pricing policy at the March 4 commission meeting. This pricing policy will
empower staff to modify prices on an as -needed basis. The commission was asked to review the business
plan in preparation for its acceptance at the March 4 meeting.
STRATEGIC PLAN AND INFORMATION TECHNOLOGY QUARTERLY UPDATES:
Phil Castonia, Business Development Representative, provided an update on the Strategic Plan. Dawn
Siegel, Information Technology, provided an update on the IT Master Plan.
OAKLAND COUNTY CONSERVATION DISTRICT OFFICE SPACE LEASE/RESOLUTON
AND
OAKLAND COUNTY 4-11 FAIR ASSOCIATION LEASE/RESOLUTION:
Moved by Mr. McCulloch, supported by Mrs. Long to adopt the following resolutions in support
of the leases to the Oakland County Conservation District for office space, and to the Oakland
County 4-H Fair Association for Building E/Administration Building at Springfield Oaks County
Park:
PR09-004
OFFICE LEASE — OAKLAND COUNTY CONSERVATION DISTRICT
RESOLUTION
WHEREAS, the Oakland County Parks and Recreation Commission desires to enter into
a lease with the Oakland County Conservation District for the use of Office #3 in Building E at
Springfield Oaks County Park for office space and monthly meetings; and
WHEREAS, said lease, which was developed by Oakland County Parks and Recreation
Commission and Oakland County Corporation Counsel staff, is for a period of one year with
renewal option for one additional term of one year; and
WHEREAS, said lease, which is between the County of Oakland and Oakland County
Conservation District, is for the amount of one hundred seventy five dollars ($175) per month;
and
WHEREAS, the Oakland County Conservation District is a federally mandated state -
supported unit of government designed to provide natural resource information; and
WHEREAS, the Oakland County Conservation District's natural resources information
complements the efforts of Oakland County Parks and Recreation staff to inform the residents
about the natural heritage of Oakland County; and
WHEREAS, this partnership will also meet the Oakland County Parks and Recreation
Commission's strategic goal of providing an additional source of revenue under objective 4.5.
NOW THEREFORE BE IT RESOLVED that the Oakland County Parks and Recreation
Commission hereby requests the Oakland County Board of Commissioners authorize and approve
the lease agreement between the County of Oakland and Oakland County Conservation District
for Office #3 in Building E at Springfield Oaks County Park in Springfield Township.
4-3
(Commission Meeting, February 11, 2009)
BE IT FURTHER RESOLVED that the Oakland County Parks and Recreation
Commission hereby requests the Board of Commissioners direct its Chairperson or designee to
execute said lease on behalf of the County of Oakland.
PR09-005
BUILDING E LEASE - OAKLAND COUNTY 4-11 FAIR ASSOCATION
RESOLUTION
WHEREAS, the Oakland County Parks and Recreation Commission desires to enter into
a lease with the Oakland County 4-H Fair Association for the use of Building E/Administration
Building at Springfield Oaks County Park for office space, monthly meetings and community
events; and
WHEREAS, said lease, which was developed by Oakland County Parks and Recreation
Commission and Oakland County Corporation Counsel staff, is for a period of one year with
renewal option for four additional terms of one year each for a total of five years; and
WHEREAS, the Oakland County 4-H Fair Association provides programs and events that
meet the Oakland County Parks and Recreation Commission's goals and objectives of innovative
specialized recreation programs and cultural experiences; and
WHEREAS, the goals and objectives will assist the Oakland County Parks and
Recreation Commission in determining future specialized recreation programs in providing these
programs to the residents of Oakland County.
NOW THEREFORE BE IT RESOLVED that the Oakland County Parks and Recreation
Commission hereby requests the Oakland County Board of Commissioners authorize and approve
the lease agreement between the County of Oakland and Oakland County 4-H Fair Association
for Building E at Springfield Oaks County Park in Springfield Township.
BE IT FURTHER RESOLVED that the Oakland County Parks and Recreation
Commission hereby requests the Board of Commissioners direct its Chairperson or designee to
execute said lease on behalf of the County of Oakland.
AYES: Burns, Kostin, Lewis, Long, McCulloch, Palmer, Scott, Skarritt (8)
NAYS: (0)
Motion carried on a voice vote.
OAKLAND COUNTY 4-11 FAIR ASSOCIATION AGREEMENT:
Moved by Mr. Burns, supported by Mr. Palmer to approve the agreement between the Oakland
County Parks and Recreation Commission and the Oakland County 4-H Fair Association for a
period of one year, renewable for four additional terms of one year each, for the use of the
building and grounds of Springfield Oaks County Park for the annual Oakland County Fair, with
the following changes:
(Commission Meeting, February 11, 2009)
Page 14-4, Section IV, remove paragraphs #4 and #6.
AYES: Burns, Kostin, Lewis, Long, McCulloch, Palmer, Scott, Skarritt (8)
NAYS: (0)
Motion carried on a voice vote.
RESIDENTIAL LEASES AGREEMENT/RESOLUTION:
Commission directed staff to develop a policy for residential property leases. Staff will prepare a policy
and bring the residential lease agreement back to the commission.
RIGHT OF FIRST REFUSAL AGREEMENT:
Corporation Counsel Staff presented a draft Right of First Refusal agreement for commission's
consideration and approval by the Oakland County Board of Commissioners. After discussion,
commission directed staff to continue with present practice which is to have a letter of understanding
signed between the Oakland County Parks and Recreation Commission and the land owner. If there is a
parcel of land deemed essential, an option can be drafted for the Oakland County Board of
Commissioners' approval, following the Board of Commissioner's rules.
MICHIGAN NATURAL RESOURCES TRUST FUND DEVELOPMENT GRANT:
Moved by Mr. Palmer, supported by Mr. Skarritt to adopt the following resolution to apply for
the Michigan Natural Resources Trust Fund Development Grant:
IN SUPPORT OF THE APPLICATION FOR
A MICHIGAN NATURAL RESOURCES TRUST FUND DEVELOPMENT GRANT
FOR THE OAKLAND COUNTY PARKS AND RECREATION COMMISSION
NATURAL AREA ACCESSIBILITY IMPROVEMENTS AT
HIGHLAND, LYON, RED AND ROSE OAKS COUNTY PARKS
WHEREAS, the Oakland County Parks and Recreation Commission has been notified by
the Michigan Department of Natural Resources that application for cost sharing grants from the
Michigan Natural Resources Trust Fund may be submitted by April 1, 2009; and
WHEREAS, the Oakland County Parks and Recreation Commission has identified and
established priorities for acquisitions and improvements within the adopted 2007 Recreation
Master Plan; and
WHEREAS, this program ties in with the Oakland County Parks and Recreation
Commission's strategic plan objective 2.10.1 to develop and implement a system -wide phased
accessibility plan with the goal of creating Americans with Disabilities Act compliance; and
WHEREAS, the Oakland County Parks and Recreation Commission recommends the
filing of the following application to the Michigan Department of Natural Resources for a
$308,000 grant (44% of total project costs) with a local match of $392,000 (56%):
NATURAL AREA ACCESSIBILITY IMPROVEMENTS AT
4-5
(Commission Meeting, February 11, 2009)
HIGHLAND, LYON, RED AND ROSE OAKS COUNTY PARKS
NOW THEREFORE BE IT RESOLVED that the Oakland County Parks and Recreation
Commission hereby requests the Oakland County Board of Commissioners authorize and approve
the Michigan Natural Resources Trust Fund Development grant application.
BE IT FURTHER RESOLVED that the Oakland County Parks and Recreation
Commission hereby requests the Board of Commissioners direct its Chairperson or designee to
execute said application on behalf of the County of Oakland.
AYES: Burns, Kostin, Lewis, Long, McCulloch, Palmer, Scott, Skarritt (8)
NAYS: (0)
Motion carried on a voice vote.
CLOSED SESSION:
Moved by Mr. Kostin, supported by Mr. Palmer to adjourn to Closed Session for the purpose of
discussing proposed land acquisitions.
ROLL CALL VOTE:
AYES: Burns, Kostin, Lewis, Long, Palmer, Scott, Skarritt (7)
NAYS: (0)
A sufficient majority having voted, the motion carried.
The Chair declared the meeting closed at 11:12 a.m. The meeting resumed in open session at.11:43 a.m.
PROPERTY ACQUISITION:
Moved by Mrs. Long, supported by Mr. Kostin to authorize staff to proceed according to the
discussion in the Closed Session.
AYES: Burns, Kostin, Lewis, Long, Palmer, Scott, Skarritt (7)
NAYS: (0)
Motion carried on a voice vote.
EXECUTIVE OFFICER'S REPORT:.
In addition to the Executive Officer's report filed in the agenda, the following was also noted:
--The Special Park Districts Forum will be held June 10-12, 2009 in Lake County, IL. Please contact Sue
Kici, 248-858-4603, if you would like to attend.
j
(Commission Meeting, February 11, 2009)
--Oakland County Parks and Recreation Commission hosted the 2005 Special Park Districts Forum with
Huron Clinton Metropolitan Authority; on a 10-year cycle. Chairman Lewis would like to host the SPDF
earlier than 2015.
--Staff will email the schedule of meetings with new cities, villages and township supervisors. If you
would like to attend, please contact Sue Kici for details.
--Staff distributed a list of potential federal stimulus fund projects within the parks, which was submitted
to the county executive.
--Staff attended the Michigan Recreation and Park Association annual conference last week in Dearborn.
Six of the sessions were led by Oakland County Parks and Recreation staff. Kudos to parks staff and the
Oakland County Sheriff's Office staff for assisting in these presentation efforts.
OLD BUSINESS:
There was no old business.
NEW BUSINESS:
There was no new business.
Meeting adjourned at 11:57 a.m. The next meeting is scheduled for 9 a.m. on Wednesday, March 4,
2009.
J. David VanderVeen, Secretary Suzanne L. Kici, Recording Secretary
4-7
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
PUBLIC HEARING — MICHIGAN NATURAL RESOURCES TRUST FUND
DEVELOPMENT GRANT APPLICATION
February 11, 2009
Chairman Lewis called the public hearing to order at 9:10 a.m. in the commission room of Parks
and Recreation's administration office.
COMMISSION MEMBERS PRESENT:
Chairman Pecky D. Lewis, Jr., Vice Chairman Richard Skarritt, Tim Burns, Robert Kostin,
Christine Long, John McCulloch, Charles Palmer, John Scott
COMMISSION MEMBERS ABSENT:
Secretary J. David VanderVeen
ALSO PRESENT:
Parks and Recreation
Oakland County Information Technology
Oakland County Corporation Counsel
OC 4-H Fair Association
Road Commission for Oakland County
Daniel Stencil, Executive Officer
Sue Wells, Manager-P & R Operations
Mike Donnellon, Chief, Parks Fac. Maint. Oper.
Jon Noyes, Supv. — P & R Planning
Jim Dunleavy, Chief, Parks Oper. & Maint. North
Larry Gee, Chief, Parks Oper. & Maint. South
Sheila Cox, Capital Improvement Coordinator
Brian Menghini, Supervisor II
Desiree Stanfield, Supv. - Communications
Karen Kohn, Supv. — P & R Admin. Services
Phil Castonia, P & R Business Dev. Rep.
Stephanie Mackey, P & R Business Dev. Rep.
Dawn Siegel, Supervisor II
Jody Hall, Financial Attorney
LC Scramlin, General Manager
Gregory Jamian, Commissioner
The Michigan Department of Natural Resources has notified staff that the deadline to submit
applications to request matching Michigan Natural Resources Trust funds for 2009 is April 1. A
public hearing is also a DNR requirement to qualify for funds.
The development project staff selected is:
Natural Areas Accessibility Program
Highland Oaks, Lyon Oaks, Red Oaks and Rose Oaks county parks
4a-1
(Public Hearing — MNRTF, February 11, 2009)
Project Description: This project encompasses construction of a series of boardwalks, fishing
piers, boat launches and wildlife viewing platforms to promote recreational access to significant
natural areas at Highland Oaks, Lyon Oaks, Red Oaks and Rose Oaks County Parks.
The project will include 2,400 feet of boardwalk, 200 feet of floating piers, and three wildlife
viewing platforms to promote current recreational initiatives including trail connectivity,
educational outreach, universal accessibility, wildlife -based recreation, and water recreation
access.
The preliminary project total is $700,000, with a 44/56 grant match in the amount of $308,000
from the MNRTF and $392,000 from the Oakland County Parks and Recreation Commission.
This grant project is consistent with the goals and objectives of the 2007 Oakland County Parks
and Recreation Commission Master Plan. The amenities created through the project will address
recreational needs identified in county -wide interest surveys, providing increased opportunities
for fishing, wildlife viewing, educational programming, and trail use in underutilized areas
within the county parks system.
No questions were asked, nor comments received by the public.
The public hearing adjourned at 9:18 a.m.
J. David VanderVeen, Secretary Suzanne L. Kici, Recording Secretary
4a-2
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
PAYMENT APPROVAL SUMMARY
FOR MEETING OF:
March 4, 2009
*INTERNAL SERVICE & DEPARTMENT FUNDS PAYMENT REGISTER:
January (FM4, 2009)
*PAYMENT REGISTER:
Voucher Report Period, January (FM 4, 2009)
TOTAL
$1,545,630.66
602,487.98
$2,148,118.64
*BACKUP INFORMATION IS AVAILABLE FOR REVIEW.
5-1
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
COMBINED STATEMENT OF OPERATIONS
FM 4 FY 2009
(FOR MONTH ENDING 1131/09)
2009
YEAR TO
(OVER),
% OF
REVENUE
BUDGET
DATE
UNDER BUDGET
BUDGET
ADMINISTRATIVE SERVICES: Millage Tax
$15,031,000.00
$7,922,601.68
$7,108,398.32
52.7%
Other
309,300.00
116,302.44
192,997.56
37.6%
GLEN OAKS GOLF COURSE
1,083,600.00
112,605.50
970,994.50
10.4%
LYON OAKS GOLF COURSE
1,234,500.00
113,165.18
1,121,334.82
9.2%
RED OAKS GOLF COURSE
55,960.00
24,073.35
31,886.65
43.0%
SPRINGFIELD OAKS GOLF COURSE
811,260.00
45,566.44
765,693.56
5.6%
WHITE LAKE OAKS GOLF COURSE
923,250.00
61,867.62
861,382.38
6.7%
INDEPENDENCE OAKS NATURE CENTER
42,400.00
7,006.54
35,393.46
16.5%
ADDISON OAKS
418,890.00
53,188.72
365,701.28
12.7%
ADDISON OAKS CONFERENCE CENTER
135,000.00
35,921.42
99,078.58
26.6%
GROVELAND OAKS
697,400.00
1,064.21
696,335.79
0.2%
HIGHLAND OAKS
1,700.00
34.00
1,666.00
0.0%
INDEPENDENCE OAKS
328,100.00
47,356.27
280,743.73
14.4%
LYON OAKS
70,000.00
15,473.50
54,526.50
22.1%
ORION OAKS
106,000.00
18,969.38
87,030.62
17.9%
ROSE OAKS
1,700.00
30.00
1,670.00
1.8%
SPRINGFIELD OAKS ACTIVITY CENTER/PARK
17,100.00
3,379.57
13,720.43
19.8%
WATERFORD OAKS ACTIVITY CENTER/PARK
42,744.00
16,217.51
26,526.49
37.9%
RECREATION PROGRAMS & SERVICES
27,400.00
3,767.00
23,633,00
13.7%
CATALPA OAKS
6,000.00
0.00
6,000.00
0.0%
MOBILE RECREATION & SPECIAL EVENTS
349,150.00
56,737.50
292,412.50
16.3%
RED OAKS WATERPARK
839,500.00
0.00
839,500.00
0.0%
WATERFORD OAKS BMX COMPLEX
17,500.00
1,000.00
16,500.00
5.7%
WATERFORD OAKS TOBOGGAN COMPLEX
121,400.00
63,313.88
58,086.12
52.2%
WATERFORD OAKS WATERPARK
815,600.00
0.00
815,600.00
0.0%
TOTAL REVENUE
$23,486,454.00
$8,719,641.71
14,766,812.29
37.1%
OPERATING EXPENSES
ADMINISTRATIVE SERVICES
$4,427,572.00
$1,047,944.45
$3,379,627.55
23.7%
FISCAL SERVICES ADMINISTRATION
0.00
25,674.21
(25,674.21)
NA
FISCAL SERVICES PARKS & REC
377,445.00
60,833.90
316,611.10
NA
GLEN OAKS GOLF COURSE
1,214,130.00
312,986.44
901,143.56
25.8%
LYON OAKS GOLF COURSE
2,143,137.00
565,794.66
1,577,342.34
26.4%
RED OAKS GOLF COURSE
551,394.00
151,733.93
399,660.07
27.5%
SPRINGFIELD OAKS GOLF COURSE
787,751.00
209,496.99
578,254.01
26.6%
WHITE LAKE OAKS GOLF COURSE
1,030,715.00
268,153.86
762,561.14
26.0%
INDEPENDENCE OAKS NATURE CENTER
431,896.00
123,999.01
307,896.99
28.7%
ADDISON OAKS
1,524,892.00
314,342.34
1,210,549.66
20.6%
ADDISON OAKS CONFERENCE CENTER
326,593.00
38,187.67
288,405.33
11.7%
GROVELAND OAKS
1,753,361.00
214,898.78
1,538,462.22
12.3%
HIGHLAND OAKS
71,312.00
5,430.61
65,881.39
7.6%
INDEPENDENCE OAKS
1,280,845.00
283,144.12
997,700.88
22.1%
LYON OAKS
428,379.00
98,727.83
329,651.17
23.0%
ORION OAKS
165,835.00
32,048.81
133,786.19
19.3%
ROSE OAKS
55,111.00
5,853.67
49,257.33
10.6%
SPRINGFIELD OAKS ACTIVITY CENTER/PARK
397,735.00
89,524.87
308,210.13
22.5%
WATERFORD OAKS ACTIVITY CENTER/PARK
615,484.00
142,837.03
472,646.97
23.2%
RECREATION PROGRAMS & SERVICES
608,957.00
178,261.50
430,695.50
29.3%
CATALPA OAKS
68,328.00
4,576.00
63,752.00
6.7%
MOBILE RECREATION & SPECIAL EVENTS
629,401.00
154,463.36
474,937.64
24.5%
RED OAKS WATERPARK
1,609,381.00
193,682.93
1,415,698.07
12.0%
WATERFORD OAKS BMX COMPLEX
45,085.00
4,367.87
40,717.13
9.7%
WATERFORD OAKS TOBOGGAN COMPLEX
343,003.00
158,140.77
184,862.23
46.1%
WATERFORD OAKS WATERPARK
1,160,579.00
154,562.07
1,006,016.93
13.3%
FACILITIES & MAINTENANCE
1,610,606.00
393,026.14
1,217,579.86
24.4%
CONTINGENCY/INTERNAL SERVICE CHARGES*
900,000.00
89,154.93
810,845.07
N/A
$24,558,927.00
$5,321,848.75
19,237,078.25
21.7%
REVENUE OVER/(UNDER) EXPENSES
($1,072,473.00)
$3,397,792.96
($4,470,265.96)
2009
2008
ACTUAL REVENUE TO DATE:
37.1%
21.4%
BUDGET BALANCE:
62.9%
78.6%
ACTUAL EXPENSE TO DATE:
21.7%
23.0%
BUDGET BALANCE:
78.3%
77.0%
*CONTINGENCY YTD FIGURE: INTERNAL SERVICE FUNDS PAYMENTS IN TRANSIT.
(Page 1 of 3) 6-1
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
COMBINED STATEMENT OF OPERATIONS
FM 4, FY 2009
(FOR MONTH ENDING 1/31/09)
CONTINGENCY: BUDGET AMENDMENTS
CONTINGENCY: PENDING
$141,717 to Springfield Oaks Golf Course MDEQ-RPFR Program (OCPRC-Dec.)
OTHER: BUDGET AMENDMENTS
Salaries & Fringe Benefits Adjustments between budget units because of department reorganization (OCPRC-Oct./Posted Nov.)
OTHER: PENDING
$43,207 Prevenue and Expense increase for Springfield Oaks Golf Course MDEQ Refined Petroleum Fund Reimbursement
Program (OCPRC-Dec.)
(Page 2 of 3) 6-2
OAKLAND COUNTY PARKS AND RECREATION COMMISSION
COMBINED STATEMENT OF OPERATIONS
REVENUE AND EXPENSE COMPARISON
FM 4, FY 2009
(FOR MONTH ENDING 1/31/09)
YEAR TO DATE YEAR TO DATE REVENUE OVER
PARK REVENUE EXPENSE (UNDER)EXP.
ADMINISTRATIVE SERVICES:
ADMINISTRATIVE SERVICES
FISCAL SERVICES ADMINISTRATION
FISCAL SERVICES PARKS & REC
ADMINISTRATIVE SERVICES SUB -TOTAL
GOLF:
GLEN OAKS GOLF COURSE
LYON OAKS GOLF COURSE
RED OAKS GOLF COURSE
SPRINGFIELD OAKS GOLF COURSE
WHITE LAKE OAKS GOLF COURSE
GOLF SUB -TOTAL
NATURE:
INDEPENDENCE OAKS NATURE CENTER
NATURE SUB -TOTAL
PARKS:
ADDISON OAKS
ADDISON OAKS CONFERENCE CENTER
GROVELAND OAKS
HIGHLAND OAKS
INDEPENDENCE OAKS
LYON OAKS
ORION OAKS
ROSE OAKS
SPRINGFIELD OAKS ACTIVITY CENTER/PARK
WATERFORD OAKS ACTIVITY CENTER/PARK
PARKS SUB -TOTAL
RECREATION:
RECREATION PROGRAMS & SERVICES
CATALPA OAKS
MOBILE RECREATION & SPECIAL EVENTS
RED OAKS WATERPARK
WATERFORD OAKS BMX COMPLEX
WATERFORD OAKS TOBOGGAN COMPLEX
WATERFORD OAKS WATERPARK
RECREATION SUB -TOTAL
FACILITIES & MAINTENANCE:
FACILITIES & MAINTENANCE
FACILITIES & MAINTENANCE SUB -TOTAL
CONTINGENCY/INTERNAL SERVICE CHARGES*
TOTAL
$8,038,904.12 $1,047,944.45 $6,990,959.67
0.00 25,674.21 (25,674.21)
0.00 60,833.90 (60,833.90)
8,038,904.12 1,134,452.56 6,904,451.56
112,605.50
113,165.18
24,073.35
45,566.44
61,867.62
357,278.09
312,986.44
565, 794.66
151,733.93
209,496.99
268,153.86
1,508,165.88
7,006.54 123,999.01
7,006.54 123,999.01
53,188.72
35,921.42
1,064.21
34.00
47,356.27
15,473.50
18, 969.38
30.00
3,379.57
16,217.51
191,634.58
3,767.00
0.00
56,737.50
0.00
1,000.00
63,313.88
0.00
124,818,38
314,342.34
38,187.67
214,898.78
5,430.61
283,144.12
98,727.83
32, 048.81
5,853.67
89,524.87
142,837.03
1,224,995.73
178,261.50
4,576.00
154,463.36
193,682.93
4,367.87
158,140.77
154,562.07
848,054.50
0.00 393,026.14
0.00 393,026.14
0.00
$8,719,641.71
89,154.93
$5,321,848.75
*CONTINGENCY YTD FIGURE: INTERNAL SERVICE FUNDS PAYMENTS IN TRANSIT.
(200,380.94)
(452,629.48)
(127,660.58)
(163,930.55)
(206,286.24)
(1,150,887.79)
(116,992,47)
(116,992.47)
(261,153.62)
(2,266.25)
(213,834.57)
(5,396.61)
(236,787,85)
(83,254.33)
(13, 079.43)
(5,823.67)
(86,145.30)
(126,619.52)
(1,033,361.15)
(174,494.50)
(4,576.00)
(97,725.86)
(193,682.93)
(3,367.87)
(94,826.89)
(154,562.07)
(723,236,12)
(393,026.14)
(393,026.14)
(89,154.93)
$3,397,792.96
(Page 3 of 3) 6-3
Item # 7
"DEVELOP A POLICY"
POLICY
Phil Castonia, Business Development Representative, and Dan Stencil, Executive
Officer, will present the policy "Development of a Policy." This document will serve as
a guideline for all future policies deemed necessary, and is a main component required
for the accreditation process.
The development of this policy ties in with the Strategic Plan 2.2.3 which focuses
on developing written operational standards and policies. Staff is requesting approval of
this policy for use by Oakland County Parks and Recreation Commission staff.
7-Y
Oakland County Parks and Recreation
Administrative Services Policy
Development of a Policy
A.S. 09-001
Page 1 of 2
February 13, 2009
Revised:
February 27, 2009
I. PURPOSE: To identify the process for the development, revision, review or adoption of a
department policy.
H. PROCEDURE:
Definitions:
• Policy - A deliberate plan of action to guide decisions.
• Procedure - Specific actions that support a policy.
• Standard - Conditions expected upon completion of a task.
• Policies Finalized File - Electronic file that contains policies currently in effect.
• Policies Under Consideration File - Electronic file that contains new policies in
development or existing policies that are under review.
• Policies Pending Approval - Electronic file that contains policies to be reviewed
by the Policies and Procedures Strategic Planning sub -committee and
reviewed and adopted by the Administrative Management Team.
A. New Policy
1. Any Oakland County Parks and Recreation Commission staff member who
identifies a need for a policy shall submit the information on a policy template
(available on the shared network drive in the "Polices" folder) to their supervisor.
2. If the supervisor deems that the request for a new policy is warranted, the request
and a draft shall be submitted to the section lead and saved in the "Policies under
Consideration" folder on the shared network drive in the "Polices" folder.
Executive Officer or his designee will review the policies under consideration file
and, upon approval, save to the "Policies Pending Approval" folder on the shared
network drive in the "Polices" folder. The policy will then be forwarded to the
Administrative Management Team a minimum of five days prior to its upcoming
meeting.
4. Administrative Management Team will review.
5. Administrative Management Team and/or Oakland County Parks and Recreation
Commission (depending on the type of policy) formally adopt the policy.
6. Administrative Services staff will ensure proper formatting of the policy, save to
the "Policies Finalized" folder on the shared network drive in the "Polices" folder
and release to the department within one week of formal adoption. All adopted
polices will also be maintained in a Master Policy file to be located in the
Executive Officer's area, and available for staff/ commissioners use.
7-2
Oakland County Parks and Recreation
Administrative Services Policy
Development of a Policy
B. Existing Policy
A.S. 09-001
Page 2 of 2
February 13, 2009
Revised:
February 27, 2009
1. All policies will be reviewed annually by section leads. Necessary revisions will
be made and forwarded to the Administrative Management Team for review.
2. Administrative Management Team/Oakland County Parks and Recreation
Commission (depending on the type of policy) will formally adopt the amended
policy.
3. Administrative Services staff will ensure proper formatting of the policy, note the
revised or reviewed date (if no changes) on the policy, save in the "Policies
Finalized" folder on the Shared Network Drive in the "Polices" folder and release
to the department within one week of formal adoption.
C. Policy Categories
1. Administrative Services Policies are policies that relate to "administrative
services" functions. These will be reviewed and adopted by the Administrative
Management Team.
a. Examples include: policies on W-9, hiring and training of staff,
performance appraisals, when a physician's note is needed, how pay
checks are distributed, etc.
2. Operations Policies are policies directly related to the operation of the department.
These will be reviewed and adopted by the Administrative Management Team.
a. Examples include: lost and found policy, how we handle overflow
parking, community relations, suspected child abuse, etc.
3. Commission Policies are policies that determine how the department operates as a
business and are typically high level policies. These will be reviewed by the
Administrative Management Team and the Oakland County Parks and Recreation
Commission. These policies must be approved by the Commission for formal
adoption.
a. Examples include: Pricing Policy, Sponsorship Policy, and Partnership
Policy, Business Plan Policy.
7-3
Item #8
LYON OAKS BUSINESS PLAN
PRESENTATION
Leon Younger, Pros Consulting LLC, will present the Lyon Oaks Business Plan.
This plan ties into Strategic Plan 2.3 which focuses on developing a business plan for
every current park, golf course or attraction. Staff is requesting approval of this plan for
use by Oakland County Parks and Recreation Commission staff.
Item #9
Oakland County Parks and Recreation Commission
Business Plan Policy
Staff has developed a Business Plan Policy to create individual business plans for all golf
courses, campgrounds, waterparks, the Fridge, core recreation programs and any future
destination attractions and programs that the Oakland County Parks and Recreation Commission
is exploring for consideration. The Business Plan Policy supports the Oakland County Parks and
Recreation Commission's adopted 2008 Strategic Plan which recommends managing the park
system in a highly efficient and productive manner through an effective business planning
operation model.
The Business Plan Policy will allow staff to develop operational management tools that
expend taxpayer/revenue dollars efficiently. The goal is for all recreation facilities and programs
to complete a business plan by the end of 2010. Each plan will be updated every two years, and
report business plan results and outcomes achieved.
The Organizational and Business Development unit of the Oakland County Parks and
Recreation Commission will oversee and manage the business planning efforts with facility and
programming staff. Staff is requesting the Commission's approval and adoption of the Business
Plan Policy.
9-1
Item # 10
PRICING POLICY
PRESENTATION
Leon Younger, Pros Consulting LLC, will present the Pricing Policy. This policy
ties into Strategic Plan 2.2.3 which focuses on developing written operational standards
and policies. Staff is requesting approval of this policy for use by Oakland County Parks
and Recreation Commission staff.
10-1
Parks and Recreation Pricing Policy
Table of Contents
1.1 PURPOSE OF PRICING POLICY
1,2CURRENT PRICING PHILOSOPHIES ...... -............ ........... .............. -.......................... �1
1,3CURRENT PRICING PRACTICES ...... -......... -------....... ..-------...... -..... 1
1/4GUIDING PRINCIPLES OFPRICING ........... ................ -----............ ........................... Z
1,5PRICING POLICY PROCESS ......... ............ ...................................... --.................
---�5
1,6CORE PROGRAM |DENT|F!CK7|DN-........ -........... -.......... --- ...... ................ ............. 7
1,7CORE PROGRAM STAFF RESULTS ...... -........ ---- ......................... .............. ........ 9
1.MSTATEMENT OFPH|LO3DPHY... .---------......... ...... -....... -.... ..... ---- .......... 9
1,QEARNED INCOME 0PP0RTUNOlEG............. ......... ............. ............. ............. -............ I2
11OSUMMARY ...... .... ........ .--........-.-....-.-....... .....-........ ........ .......17
Parks and Recreation Pricing Policy
The new Pricing Policy for Oakland County Parks and Recreation Commission is designed to
provide staff with consistent guidelines in pricing admissions, facilities, programs and
services. It will help Oakland County Parks and Recreation Commission address revenue
goals and provide greater fairness in pricing services to users. Oakland County Parks and
Recreation Commission has not used consistent decision making criteria to price services in
the past. This Pricing Policy allows the Oakland County Park and Recreation Commission,
users, staff and general taxpayers to better understand the philosophy behind pricing of a
product or service. The Pricing Policy is based on the true cost to provide the service and
whether the service is a public, merit, or private service.
This Pricing Policy supports the cost recovery goal of 55% Oakland County Parks and
Recreation Commission is trying to recover against the overall budget. Currently, Oakland
County Parks and Recreation Commission has recovered 40% to 44% of its operating budget
over the last four years.
1
10-4 C`on.51_!ltipg
M= Oakland County Parks and Recreation Commission
00114TV PARKS
service. The Executive Officer has had authority to set fees on some programs based on
market value of the service and cost recovery goals for a specific program.
Currently each division within Oakland County Parks and Recreation Commission functions
separately with respect to cost recovery and user fee strategies to recover operational costs.
The goal of this Pricing Policy is to align them into one overall strategy and philosophy.
Oakland County Parks and Recreation Commission has experienced difficulties with
increasing user fees even when the costs to provide the service had gone up. Many
program fees have not been raised for five years. This has primarily been the result of a lack
of true cost data and quantifiable program information on which the Park Commissioners
can base their decisions. Oakland County Parks and Recreation Commission has never
established a true cost of service, never established a criteria for what is a core service or
non -core service or established a criteria for what constitutes a public, merit, or private
service. The lack of a sound pricing justification, philosophy and effective data puts Oakland
County Parks and Recreation Commission in a defensive position when it comes to changing
prices to offset operational cost.
The guiding principles of effective pricing of park and recreation services are four fold as
follows:
• Accessibility, Fairness and Affordability
• Financial Sustainability
• Efficiency
• Redistribution of Income
1,4.1 ACCESSIBILITY, FAJRNE1 S AND 1'1FFORDABLITY
Equity and fairness means those who personally benefit from the service above what a
general taxpayer receives should pay for that benefit and those who benefit the most
should pay the most. Affordability should be based on benefit and ability to pay. This policy
recognizes that affordability is in the eye of the user. Public park and recreation agencies
offer three kinds of services. Definitions for Public services, Merit services and Private
services are outlined below. The type of service and benefit received will directly determine
the cost recovery strategy or pricing strategy to be used in the pricing of the services and
products Oakland County Parks and Recreation Commission creates.
1.4.1.1 PUBLIC SERVICES
Public services normally have low level or no user fees associated with their consumption.
The cost for providing these services is borne by the general tax base. Public services are
those services parks and recreation offer that provide all users the same level of opportunity
to access the service. The level of benefit is the same to all users. Examples of public
services are open public access to use a regional park, a playground, a trail or a picnic area
that cannot be reserved.
10-5
Parks and Recreation Partnership Policy
1.4.1.2 MERIT SERVICES
Merit services can be priced using either a partial overhead pricing strategy or a variable
cost pricing strategy. Partial overhead pricing strategies recover all direct operating costs
and some determined portion of fixed indirect costs. The portion of fixed indirect costs not
recovered by the price established represents the tax subsidy. Whatever the level of tax
subsidy, Oakland County Parks and Recreation Commission staff needs to inform the users
by letting them know what Oakland County Parks and Recreation Commission is investing in
a dollar amount and what percentage level of investment they are making in their
experience. Merit services are usually services whereby the user receives a higher level of
benefit than the general taxpayer. The taxpayer benefits as a whole because the service
provides a more livable community and the service has a good public benefit as well.
Examples of merit type services are swim lessons, youth sports, summer camp programs for
youth, nature education programs and special events that promote healthy active lifestyles.
1.4.1.3 PRIVATE SERVICES
Private services are where only the user benefits. This is where Oakland County Parks and
Recreation Commission needs to implement pricing services using a full cost recovery
strategy. The price of this particular service is intended to recover all fixed costs and
variable costs associated with the service. Examples if private services are food services for
resale, retail services, rental of space for weddings and business meetings, admission to golf
courses, campgrounds and water parks.
1. 4,2 € INANCIAL SUSI-A1NABILIl"Y
Financial sustainability means that user fees and prices charged from admissions, programs,
food services, retail services, rentals and special events will assist in the overall funding of
the Commission operations. The revenue produced through this will give Oakland County
Parks and Recreation Commission the needed cash for operations, capital costs and
marketing dollars to promote programs and services. These dollars can come from any
source that supports operations and include grants, sponsorships, partnerships, permits,
special rental uses and many other options available to Oakland County Parks and
Recreation Commission.
1.4.5 EFFICIENCY
Through the cost of service assessment, Oakland County Parks and Recreation Commission
staff can evaluate how the service is delivered and if it is delivered in the most effective and
efficient manner based on the cost of service assessment. Priorities to enhance user or
visitor experiences are clearly defined because the services provided are clearly made visible
and the priorities are established based on the direct user costs that are associated with the
activities that users want. Pricing of services correctly can achieve seven positive results:
• Reduces congestion and overcrowding
• Indicates user and visitor demand and support
• Increases positive user and visitor feedback
3
10-6
- hf Oakland County Parks and Recreation Commission
• Provides encouragement to the private sector to invest in Oakland County Parks
and Recreation Commission type programs through contracts that can bring
greater revenue to the Commission
• Ensures stronger accountability on Oakland County Parks and Recreation
Commission staff and management of the service
• Creates multi -tiered pricing so users who want a higher level of quality can
purchase it
L4.4 REDISTRIBUTION OF INCOME
Redistribution of income means dollars generated from each activity are redistributed back
to the area they came from to pay direct cost and indirect cost in some situations and for
future improvements associated with a facility or activity. Examples would be sports
leagues pay for improvements to the sport fields or camper fees make improvements to
campgrounds.
The staff will document the cost of services provided through a costing model provided by
PROS Consulting. The true cost of each activity is designated as direct and indirect costs
associated with providing a product or service.
A review of all prices periodically is recommended to document the changes that have
occurred within the products or services provided by Oakland County Parks and Recreation
Commission. This will help staff to evaluate which program, product or service should have
adjustments based on the Pricing Policy, Philosophy and Cost Recovery Goal.
The Executive Officer and staff will set prices for services based on the following process:
• What is the true cost to provide the service and what is the cost on a per
experience basis, hourly rate, or unit rate
• Is the program or service a core program or non -core program based on the
criteria established in the pricing policy
• Is the program a public, merit or private service based on the established
criteria in the pricing policy and the level of personal benefit the user receives
over what general taxpayer receives
• Does this price support the cost recovery goal desired for the program or
recreation facility to support sustainability
4
10-7
Parks and Recreation Partnership Policy
The Pricing Policy was developed to provide a consistent methodology to pricing of services
based on a philosophical and cost of service approach that provides Oakland County Parks
and Recreation Commission with a solid foundation to support a sustainable system. It is
the intent of this policy for Oakland County Park and Recreation Commissioner's to approve
the policy based on a agreed to methodology process and philosophy and to create fairness
and equity on how programs and services are priced. The Pricing Policy sets forth
recommendations on cost recovery levels based on whether the program or service is a core
or non -core service and what level of classification it falls into based on its public, merit or
private benefit. The Pricing Policy seeks to gain Oakland County Park and Recreation
Commissioner's approval to allow the Executive Officer and his/her staff to set the right
prices using the methodology established to achieve the cost recovery goals for Oakland
County Parks and Recreation Commission and to create a sustainable system. PROS
recommends these ten guiding principles to effectively develop the foundation of thinking
behind pricing of a service and to establish an adequate pricing policy that demonstrates to
users the process Oakland County Parks and Recreation Commission will be using in
developing prices for services in the future. The nine guiding principles are as follows:
( L5.:1. RATIONALE
The Oakland County Parks and Recreation Commission staff needs to adopt a policy of
pricing services to the personal benefits received over and above what a general taxpayer
receives to help offset operating cost and to create a sustainable system. This approach will
provide a fair and equitable method to distribute Oakland County Parks and Recreation
Commission resources to the largest number of users of the park and recreation system.
1.5.2 AUTF-10RIZATION
Ideally, prices should be created based on the level of desired income to support
sustainability or to establish the correct subsidy level needed to meet the operational
budget requirements to keep Oakland County Parks and Recreation Commission in a
sustainable position. Pricing based on established recovery goals will provide staff with the
flexibility to maximize all pricing alternatives to the fullest while not eliminating anyone
from accessing the service. Allowing the staff to work within a pricing range and policy will
permit the staff to set prices based on 14 different pricing options such as primetime/non-
primetime rates and season/off-season rates, weekday and weekend rates, group and by
level of benefit received to maximize user participation and encourages users to use the
pricing price point that best serves their needs.
:1.5,3 REVFNUE PHILOSOPHY
Oakland County Parks and Recreation Commission should adopt a revenue philosophy that
not only promotes revenue sustainability to offset operating costs, but also allows for
revenues collected to remain within the area it came from. In return, this will build
incentives for staff to be more aggressive in seeking revenues. User support for pricing
5 <3'
PrOs
10-8 consutt i17
Oakland County Parks and Recreation Commission
services will be developed because the dollars that the users invest in their park or
recreation experience will be re -invested in better quality services and facilities for their use.
1.5.4 CITIZEN CHOICE IN PICKING TIME RIGHT PRICE POINT
Creating user price points for users to pick and choose what components of the service they
want to buy is a good practice. This approach allows for multi -tiered pricing options, which
allows users to pick and choose what level of quality or quantity they want and pay
accordingly. One price fits all does not work effectively in maximizing revenues or filling
capacity of programs and facilities, but having alternatives built around price will gain
revenue sustainability for Oakland County Parks and Recreation Commission and greater
community support.
'1.5,5 PROGRAM DIFFERENTIAL PRICING ALTERNATIVES
Oakland County Parks and Recreation Commission staff will use differential pricing
alternatives to increase capacity of facilities and programs. Differential Pricing Alternatives
encourage users to move to a pricing option that best fits their schedule and price point.
The alternatives include the following:
• Primetime pricing
• Non-primetime pricing
• Season and Off-season Rates
• Multi -tiered Program Pricing
• Group Discounting and
Packaging
• Volume Pricing
• Resident / Non -Resident pricing
• Incentive Pricing to encourage
more use
• Length of Stay Pricing
• Cost Recovery Goal Pricing
• Level of Exclusivity Pricing
• Age Segment Pricing
• Level of Private Gain Pricing
• Loyalty Pricing
These Pricing Alternatives will be used in these price classification categories:
• Admissions • Permits
• Reservations
• Programs
• Rentals
• Facility Use
1.5,6 LEVELS OF BENEFIT
Pricing should be based on the level of benefit received. The higher the benefit above what
the general taxpayer receives should be priced accordingly. Recreation programs and
services are consumptive in nature. Consequently, once an activity or visit is finished, the
most the user can hope for is a memorable experience. Allowing prices to reflect users
investing in themselves, based on an individual benefit received, is easy to communicate
and visitors will understand the price justification. Communicating their level of investment
into the service and Oakland County Parks and Recreation Commission's level of investment
6
10-9
Parks and Recreation Partnership Policy
helps them to appreciate what Oakland County Parks and Recreation Commission is doing
for them in supporting their parks and recreation services.
1.5,7 COST ACCOUNT IN63
Oakland County Parks and Recreation Commission staff needs to develop a budget format
that will support an effective activity based costing process that includes direct and indirect
costs to determine cost per experience and level of subsidy before pricing of the product or
service. This will facilitate efficient decision making in determining the best method to price
the program, activity or admission in the most cost effective manner.
J-5.8 PRICING ALTERNATIVE METHODS
The pricing alternative methods outlined in this policy should be incorporated into all
classifications and not be limited to achieve maximum use and revenue to support
operational sustainability and customer loyalty.
.1-5,9 USER PRICING—i EXPECTATIONS
Recreation users expect higher quality of services when pricing efforts are instituted. This
will require establishing written program and facility standards that will need to be
implemented to meet the user's expectations and willingness to pay the proposed fees.
Communicating the true costs of a service or program to recreation users will increase their
understanding of the value they receive from Oakland County Parks and Recreation
Commission and what they invest in themselves. Messages that convey the benefits
received versus the features of the program and or the service and the Commission's
subsidy of programs and facilities will increase user understanding of the recreation pricing
philosophy that is in place and reduce entitlement of users, increase fairness between what
Oakland County Parks and Recreation Commission invests and what the user invests in
themselves.
A Core Program will meet 60% - 70% of the criteria below.
1. Does this program/service align with Oakland County Parks and Recreation
Commission Vision and Mission? Y/N
Vision: "Oakland County Parks strives to be recognized and viewed by citizens as a
"World Class" park system that: meets the standards for high quality parks, natural
areas and open spaces; that provides safe, clean, accessible, and affordable parks,
trails, recreational facilities and services; that creates community through people,
parks, and programs; that connects the community to a variety of outdoor
7
consultiog
10-10
- �� y Oakland County Parks and Recreation Commission
recreation experiences while supporting economic development, connectivity of
residents, and health and wellness in a financially sustainable system."
Mission: "Our mission is to deliver quality parks, recreation, facilities, programs,
services and maintenance through a dedicated professional Park Commission and
staff that listens to the needs of citizens, creates innovative parks, recreation
facilities and programs and energizes the community for the value of living in
Oakland County."
2. The program has been provided by Oakland County Parks and Recreation
Commission for a long period of time (15 years or longer) and is expected by the
community.
3. The core program consumes a large portion of the budget (5% or more) to deliver
the program or manage the facility (staffing, supplies/materials, maintenance) and
has revenue sustainability.
4. The facility, program/service currently continues to fill 80% of its program capacity
and 70% of facility each year in the prime time season and 50% in its non -prime -
time season it is offered.
5. The program is used by a broad range (age and other demographics) of Oakland
County residents.
6. There are tiered levels of skill development available within the program.
7. Full-time staff or contractors are dedicated and responsible for the actual execution
of the program.
8. Recreation facilities are designed specifically to support the program.
9. Oakland County Parks and Recreation Commission currently controls a significant
percentage (10% or more) of the program market locally.
10. The program has been in a growth or mature stage of its lifecycle for a long period
of time and has long-term participation appeal. * A program cycle will begin with a
growth phase, plateau at a mature stage (healthy participation) and then decline
downward (reduction in participation) to a program end.
11. The program requires high levels of customer interface (1 staff to 10 participants or
less).
12. The program has a strong social value that is part of a solution to a community
problem (i.e. Health, crime rate, social isolation, education...)
13. The program has strong economic appeal and a high resident benefit that creates a
strong return on investment (ROI) for the county (e.g., tourism activities, business
development, revenue development).
14. The program has a high partnering capability (e.g., matching funds, renting a facility
or partnering in the development of a facility, program, or event).
15. 80% of the users are from Oakland County.
0
10-11
Parks and Recreation Partnership Policy
The following are the results from the core program assessment based on the criteria
established as part of the pricing policy earlier in this document.
Core programs are ones that have met at least 60% - 70% of the core program criteria
elements provided in Section 1.6. They help to recover Oakland County Parks and
Recreation Commission's operational budget and support the Oakland County Parks and
Recreation Commission's vision in the most sustainable way possible.
1.7.1. CORE PROGRAMS
The following are the Oakland County Parks and Recreation Commission's core programs:
• Educational and Interpretive Services
• Outdoor Adventure Programs
• Health and Wellness Programs
• Active adults and senior services
• Summer Day Camps
• Facility rentals and reservations
• Special events
• Adaptive and Therapeutic Programs
• Volunteers
• Golf Programs
• Aquatics Programs
9
const.11tiog
10-12
�f� Oakand County Parks and Recreation Commission
Within this philosophy, Oakland County Parks and Recreation Commission staff will continue
to efficiently offer the most diversified recreation services, ensuring that all Oakland County
citizens have equal opportunity to participate in a wide variety of programs and services.
Based on this analysis, cost recovery goals were established by core program activities. It
must be kept in mind that individual programs within the core areas may have varying cost
recovery goals because of the public value associated with the program but their aggregates
should aim to meet the system -wide goals mentioned below. Also, individual programs
within each core or non -core program are classified as Public, Private or Merit based and
may have differing cost recovery rates than that of the entire core program area.
Recommended cost recovery rates are as follows based on the criteria and analysis
competed by PROS and staff to achieve a sustainable system.
Program Core
Program
Private/Merit/Public
Recovery
Golf
Private
100%
Aquatics Health,
Fitness & Wellness
Swim Lessons
Merit
60%
Adult
Private
100%
Youth
Merit
60%
Outdoor
Camps
Private
90%-110%
Adults
Private
100%
Youth
Merit
60%-70%
Nature Center
Merit
40%-80%
Special Events
Special Events
Public
20%
Mobile Units
Merit
30%-40%
Buses
Private
100%
Sports Fields
Youth
Merit
50%
Adults
Private
100%
Adaptive Recreation
Youth
Public
20%
Adult
Merit
40%
-Volunteer
Public
Direct Cost
Oakland County Parks and Recreation Commission should consider implementing
differential pricing strategies that focus on maximizing the capacity of use of recreation
facilities and programs based on the following pricing alternatives:
• Price facilities and programs by primetime and non-primetime for aquatic
parks, campgrounds, golf courses and programs.
• Price by season and off-season rates for water parks, campgrounds and golf
courses.
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Parks and Recreation Partnership Policy
• Price by location for sports fields, campgrounds, picnic areas, and location.
• Price services by age segment as it applies seniors and young people between
the ages of 19-30 for golf courses and campgrounds.
• Price services by using differential pricing by level of program, by level of
instruction, level of exclusivity, by time, size of group, loyalty and length of stay
• Price services by residents / non-residents by incorporating a resident's
discount in the fee where appropriate
• Price services that include capital replacement cost in fees for equipment,
buildings or park amenities
• Contractor Pricing should be based on direct and indirect costs and the ability
for the contractor to bring in a steady flow of users
• Partnership pricing should be dealt with based on a set amount of equity based
on use, time, operational costs and must be as close to 50/50 as possible; both
partners contribute to the service
• Incentive Pricing needs to be allowed that focus on discounts for season passes,
group admission rates, rental uses, and for loyalty. These can be set up as
promotional opportunities to encourage people to use the service
• All pricing involved in facility cost recovery needs to be established against a
targeted recovery goal, by age segment, by primetime and non-primetimes, by
volume and by group.
• All Commission Programs need to recover the direct cost of the services.
• All Sponsorship/Partnerships will be priced based on the image value received
and impression points, as it applies to market rates in the County currently.
The Pricing Policy follows the 10 Step Guiding Principles for all future pricing changes or new
pricing efforts that take place inside the organization. The Pricing Policy will be updated
every two years for consistency and implementation impact to the operational budget.
11 PrOs`,_-'�
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Earned income dollars support the operational budget and help to meet cost recovery goals
that can't be achieved by pricing of services. Oakland County Parks and Recreation
Commission does seek some earned income opportunities but it has not been pursued in a
systematic manner to help offset operational costs and keep user prices as low as possible.
Areas of earned income focus will center on grants, advertising, sponsorship, partnerships
and other funding sources. These earned income opportunities will require a concentrated
support effort by the Business Development staff to be successful with an implementation
strategy in place to achieve the desired results.
Staff training in earned income development is needed so staff does not undervalue the
earned income opportunity. The following earned income options will be incorporated to
offset operating cost where prices cannot meet the cost recovery goals.
The earned income options that are outlined should be pursued only if pricing options don't
work as outlined. The following earned income opportunities will need a system -wide
strategy so there is consistency in seeking earned income endeavors to supplement costs for
programs and facilities.
:1,9,1 CORPORATE SPONSORSHIPS
Corporate sponsorships come in the form of Title, Presenting, Associate, and Product
sponsors. These sponsorships can be applied to special events, facilities, exhibits, programs
and services. Sponsorships recruitment needs to be coordinated internally with a set system
for proposals, dollar amount based on impression points and value to the sponsor and to
the Commission. A sponsorship policy and guideline manual should be developed to
support staff in the process of seeking out sponsors for programs, facilities and events. A
sponsorship team needs to be created to oversee the sponsorship process and requests so
there aren't multiple requests going to the same corporation or business.
1.9.2 PARTNERSHIPS
Partnerships come in the form of public, not -for -profit and private partnerships. Each type
of partnership should have a specific policy for how Oakland County Parks and Recreation
Commission will work with partners in each of these categories. The goal is to approach
partnerships as a earned income opportunity where the cost for services are shared with
partners and the goal is to retain a 50/50 level of equity between each partner involved in
the service. Developing the true cost of providing the service on Oakland County Parks and
Recreation Commission's side is very important to determine on the front end to ensure
that the partnership is fair and equitable. Partnerships need to provide written agreements
with measureable outcomes to hold each partnership accountable to the. outcomes
determined in the development of the partnership.
1,93 PARK FOUNDATIONS
Park foundations help organizations add revenue to their department operations and capital
cost by raising money on a yearly basis for programs such as scholarships for under
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Parks and Recreation Partnership Policy
privileged youth and adults to access classes and facilities. A park foundation can raise
money for needed projects in the form of one year, three year and five year projects. They
also can assist in raising money for land acquisition and they support needed projects
designated by the Executive Officer of Oakland County Parks and Recreation Commission on
an annual basis.
GRANTS
Grants are pursued by Oakland County Parks and Recreation Commission on an annual basis
for needed monies to build parks, trails, programs and facilities. Grants need to be
coordinated internally between divisions and approved by the Executive Officer before
applications are submitted. Matching dollar programs need to be budgeted for in each
calendar year.
1-9-5 LAND LEASES
Many agencies evaluate on a yearly basis where they can lease park land for revenue
purposes to support their operational budgets. Land leases can come in the form of leases
along trails for concession and retail opportunities, park leases for food and retail
establishments, cell towers, as well as sports groups who lease property for personal gain
but support the recreational needs of the residents. In all cases Oakland County Parks and
Recreation Commission would receive a set lease amount and some level of gross revenue
from the lease to support operational costs.
:1..9.6 DEDICATED OCCUPANCY TAR
Agencies like Oakland County Parks and Recreation Commission have pursued and received
dedicated occupancy taxes for hotels, motels and bed and breakfast establishments to
support park and recreation attractions, facilities and events to help support their
operational costs and to keep the attraction, facility and event in a high quality position so
they can continue to drive business to these establishments. Oakland County Parks and
Recreation Commission must demonstrate its value to the governing decision body that
oversees these funds and seek them on an annual basis.
1. 93 USE OF PRIVATE CONCESSIONAIRES
Oakland County Parks and Recreation Commission has used private concessionaires to
manage public facilities to maximize their revenue potential and to undue unnecessary
entitlement to bring dollars back into Oakland County Parks and Recreation Commission
where the agency is unable to react to market conditions or change a service because of
government policies. These can include golf courses, concessions, recreation and park
attractions, special events, water parks, and special use hospitality type facilities and spaces.
.1,9,8 ADVERTISING, IN PARKS, FACILITIES AND PROGRAMS
Most parks and recreation agencies have an advertising policy that allows them to sell
advertising in parks, special recreation facilities and attractions and in programs. The
development of advertising options can include everything from advertising on recycling
trash containers to supporting scoreboards on sports fields. Other options for advertising
include scorecards, tee boxes, program guides, golf carts, exhibits, park and recreation
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website, landscaped areas, bottom of swimming pools, water slides, vending machines,
skate parks, vehicles, water bottles, playgrounds, billboards, radio and TV and web -sites.
1,9,9 GIFT PROGRAMS
Many agencies have developed a gift catalog for their agency. Gift catalogs provide the
opportunity for the community to invest in needed equipment and supplies the department
needs. The City of Sacramento has a gift catalog in place for over 20 years and has raised
millions of dollars for the department. Staff submits a list of items that they need to manage
their facilities and programs that people can invest in to help them.
1,9.10 RECREATION FACILTY IMPROVEMENT FEE
Park and recreation agencies will at times incorporate a Recreation Facility Improvement
Fee for improvements on top of a user fee to support needed improvements for a special
use facility like a golf course, swimming pool, skate park, dog park, sport field where the
special interest facility is built on the premise that it needs to recover a high cost recovery
level. Improvement fees include a range from $2-5 dollars added on to existing fees and
remain in place until the improvement is complete.
1..9.11 USE OF PRIVATE CONCESSIONAIRES
Many park and recreation agencies including Oakland County Parks and Recreation
Commission use private concessionaires to manage food hospitality and retail services for
their agency. Private concessionaires pay a lease on space and pay a percentage of gross
dollars back to the agency for the right to provide the service. Food, beverage, and retail
percentages range from 8% to 15% of gross dollars.
1.9,12 GREENL` AY UTILITY
Park and recreation agencies sell the development rights below their trails for utilities based
on a linear ft bases. The utilities companies like the opportunity because they don't have to
acquire an easement and they are dealing with one land owner. Parks and Recreation
Agencies use the money for matching trail grants, operational costs and signage
improvements.
1,9,1 3 SALE OF NAMING RIG[LT"S
Park and recreation agencies often sell the naming rights to special events, specific high end
recreation facilities and parks. With the sale of the naming right the person whose name is
on the park, facility or event receives a ten year right and they must also support a
percentage of the maintenance costs associated with the park, recreation facility and or
event.
1,9,14 DISTINGUISHED I.LCI=POISE PLA_IES
Many park and recreation agencies have a designated license plate for the Department that
generates approximately $55 dollars a tag for the parks and recreation department. Such
dollars can be targeted to Greenways, Open Space and Nature Education types of parks.
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Parks and Recreation Partnership Policy
1.9,15 LICENSING RIGHTS
Many park and recreation agencies have created licensing arrangements for their major
attractions and for people who make money off of Oakland County Parks and Recreation
Commission resources. The licensing helps them to recover dollars from outside vendors
who make money off their attractions. The amount is usually between 8-15% of gross sales.
Universities have captured this funding source very effectively and parks and recreation
agencies have learned how to use this revenue source to their advantage. Licensing can be
applied to photographers, caterers, clothing manufactures, and souvenirs.
1..9,1.6 SPECIAL USE PERMITS
Many groups and individuals make money off of Oakland County Parks and Recreation
Commission owned facilities. These groups include sports groups who host major sports
tournaments, special event groups, bike and running type of events. Parks and Recreation
systems receive money for the special use permit and also receive money for each of the
participants which are a very good revenue source for them.
1.9.1.7 HOSPITALITY AND BUSINESS PLANNERS PERMITS
Park and recreation agencies will permit a selected group of hospitality and business
planners based on a request for proposal basis, the opportunity to book and provide
hospitality events in county owned facilities when people request their use. Oakland County
Parks and Recreation Commission receives 10-15% of gross dollars from the food and drinks
served and they get 85% of the rental.
1.9,18 EQUIPMENT RENTAL FOR REVENUE
Park and recreation agencies will rent equipment such as strollers, bicycles, canoes, kayaks,
sailboats, pontoon boats, scooters, chairs, tables, stages, tents, roller blades, cross-country
skis, golf clubs, life jackets, helmets, and decorations for people to use in parks when they
use amenities in the parks. Most agencies hire a separate company to manage this for them
so the agency isn't taken advantage of by people in the system.
1.9.19 PARKING FEES FOR EVENTS
Park and recreation agencies will charge parking fees for park related events on occasion.
This includes parking for sports tournaments, special events, and major attractions.
1_9,20 MAINTENANCE ENDOWMENTS
Park and recreation agencies will create maintenance endowments for all of their parks and
recreation facilities where a percentage of dollars collected go back into the operating
budget to cover general yearly improvements to keep the facilities at the highest level
possible.
1.,9.21 SELL OF FISHING LICENSES IN COUNTY PARKS
Park and recreation agencies will sell a county fishing license for county owned lakes as a
revenue source and will use those dollars to buy fish, teach kids how to fish and help to
maintain the water in the lake in good condition.
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3..9.22 PATRON CARDS FOR HIGH END RECREATION FACILITIES
Park and recreation agencies sell patron cards for special use facilities. These patron cards
cost $25-50 dollars a card and it gives them certain rights and privileges that a general user
doesn't get.
1.9.23 MEMBERSHIPS, MONTHLY PASSES, DAILY ADMISSION FEES
Park and recreation agencies will develop a membership, monthly pass and or a daily
admission to a recreation type facility that has multiple program experiences to help offset
operational costs. Rates range from $5 dollars a day, $25-65 dollars a month for individuals
and or families. These fees create revenues are typically dedicated to that specific facility.
1,9.24 USE OF VOLUNTEERS
Park and recreation agencies will develop a volunteer program to help offset staffing costs
to support a quality visitor experience. Oakland County Parks and Recreation Commission
needs to see volunteers on two levels as a program to grow advocacy support and as an
efficiency of operation support to supplement staff requirements to keep costs low.
1,9,2 S RESERVATIONS FOR EXCLUSIVE USE OF A PARK AMENITY
Park and recreation agencies typically rent indoor and outdoor spaces for their exclusive use
and base the rental fees on prime -time, non -prime time and season and off-season rates.
1,9,26 ADMISSION FEES
Oakland County Parks and Recreation Commission currently charges admission fees for
certain parks in the system but has the ability to extend this funding source beyond aquatic
facilities and campgrounds.
1,927 SALE OF MERCHANDISE
Park and recreation agencies will allow other vendors and professionals to sell their
materials on county owned facilities for a percentage of dollars coming back to the county.
This can be on a consignment basis or in a designated space. Items can include photographs,
art, food, clothing, picnic supplies etc.
1.9.23 SPECIAL FUNDRAISERS
Many park and recreation agencies will develop three or four key fundraisers each year for
specific programs. These include fundraisers for scholarships; adopt a kid programs,
therapeutic services, and key attractions requiring operating dollars. Usually they develop a
fundraising specialist to help them in their efforts and to create the process to bring in the
dollars needed.
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Parks and Recreation Partnership Policy
The key to implementing a successful Pricing Policy centers on having an effective
methodology and process to follow as outlined in this policy. Oakland County Parks and
Recreation Commission staff has had a lot input into this document and has learned a lot
about their costs and levels of cost recovery that they are operating in now. It is also
important to have measurable outcomes that hold staff accountable to meet these pricing
and revenue goals and recommendations as well as teaches them to manage within a
business mindset while managing a social service as it applies to efficiency, cost, and pricing
services to the level of benefit a user receives above a general taxpayer that is recoverable
to off -set operational costs.
A greater awareness of the costs to provide a service will also help staff to make more
informed decisions, from a pricing and efficiency standpoint. Tracking pricing outcomes and
results based on capacity and attendance and the revenue created will be critical for the
future. Effectively communicating costs and providing users pricing alternatives based on
their price point will be important to the users and will also be a major element to ensure
the success of this plan. Lastly, using all the appropriate earned income strategies will only
help the organization move towards greater fiscal sustainability and long term success in the
minds of their users and Oakland County Parks and Recreation Commissioners. This Pricing
Policy will not be easy to implement but it is attainable and will achieve great results for
Oakland County Parks and Recreation Commission if followed. Let the process begin!
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Item # 11
PARTNERSHIP POLICY
PRESENTATION
Leon Younger, Pros Consulting LLC, will present the Partnership Policy. This
policy ties into Strategic Plan 2.2.3 which focuses on developing written operational
standards and policies. Staff is requesting approval of this policy for use by Oakland
County Parks and Recreation Commission staff.
Parks and Recreation Partnership Policy
Table of Contents
CHAPTER ONE - PARTNERSHIP DEVELOPMENT AND PHILOSOPHY...... 1
CHAPTER TWO - PUBLIC / PUBLIC PARTNERSHIPS ..... ........ - ...... ........ 2
CHAPTER THREE - PUBLIC/NOT-FOR-PROFIT PARTNERSHIPS ......... 3
CHAPTER FOUR - PUBLIC / PRIVATE PARTNERSHIPS .. ..... ... - .... .............. 4
CHAPTER FIVE - EXISTING PARTNERSHIPS.......... ......... .......... ... . 6
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Parks and Recreation Partnership Policy
The Oakland County Parks and Recreation Commission has developed partnerships over the
last 43 years that have helped to support the management of parks and recreation facilities
and programs services, while also providing educational and recreational opportunities for
the citizens of Oakland County. These various partnerships have lacked an overall
partnership philosophy which has created inequities between the Commission and
partnerships in place. The recommended policies will promote fairness and equity within
the existing and future partnerships while helping staff to manage against what may have
caused conflicts internally and externally. Certain partnership principles must be adopted
by the Park Commissioners for existing and future partnerships to work effectively. These
partnership principles are as follows:
• All partnerships will require an upfront presentation that describes the reason for
creation of the partnership and establishes an outcome that benefits each partner's
involvement
• All partnerships will require a working agreement with measurable outcomes that
hold each partner accountable to the outcomes desired and to each other and will
be evaluated on a yearly basis with reports back to the Park Commissioners on the
outcomes of the partnership and how equitable the partnership remains
• All partnerships will track direct and indirect costs associated with the partnership
investment to demonstrate the level of equity each partner is investing
• Each partner will not treat one another as a client -to -client relationship, but will
create a partnership culture that focuses on planning together on a yearly basis;
communicating weekly/or monthly on how the partnership is working; and annually
reporting to each other's board or owners on how well the partnership is working
and the results of their efforts to the taxpayers of Oakland County
• Full disclosure by both partners to each other will be made available when issues
arise
• Training of each other's staff on the respective partner's values and yearly goals and
work plans will be performed annually so both partners are in -tune with issues the
partners may be dealing with that could affect the partnership policy or agreement
as it applies to finances, staffing, capital costs, political elements or changes in
operating philosophies
The following policies will be developed and approved by the Oakland County Parks and
Recreation Commission for staff to implement over the next several years.
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—� Oakland County Parks and Recreation Commission
The policy for public/public partnerships is evident with the Oakland County Parks and
Recreation Commission working with cities, townships, schools, colleges, and any other
municipal services in Oakland County. Working together on the development, sharing,
and/or operating, parks and recreation facilities and programs will be as follows:
• Each partner will meet with the Oakland County Parks and Recreation Commission
staff annually to plan and share activity -based costs and equity invested by each
partner in the partnership
• Partners will establish measurable outcomes and work through key issues to focus
on for the coming year between each partner to meet the outcomes desired
• Each partner will focus on meeting a balance of 50% equity for each agreed -to
partnership and track investment costs accordingly
• Each partner will assign a liaison to serve each partnership agency for
communication and planning purposes
• Measurable outcomes will be reviewed quarterly and shared with each partner,
with adjustments made as needed
• Each partner will act as an agent for the other partner, thinking collectively as one,
not two separate agencies for purposes of the agreement
• Each partner will meet with the other partner's respective board or owner annually,
to share results of the partnership agreement
• A working partnership agreement will be developed and monitored together on a
quarterly or as -needed basis
• If conflicts arise between partners, the Executive Officer of Oakland County Parks
and Recreation Commission along with the other public agency's highest ranking
officer will meet to resolve the partnership issue. It should be resolved at the
highest level or the partnership will be dissolved
• No exchange of money between partners will be made until the end of the
partnership year. A running credit will be established that can be settled at the end
of the planning year with one check or will be carried over to the following year as a
credit with adjustments made to the working agreement to meet the 50% equity
level desired
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Parks and Recreation Partnership Policy
The partnership policy for public/not-for-profit partnerships with Oakland County Parks and
Recreation Commission and the not -for -profit community of service providers is seen in
associations working together in the development and management of facilities and
programs within the Oakland County Parks and Recreation Commission system. These
principles are as follows:
• The not -for -profit partner agency or group involved with Oakland County Parks and
Recreation Commission must first recognize that they are in a partnership with the
commission to provide a public service or good; conversely, the commission must
manage the partnership in the best interest of the community as a whole, not in the
best interest of the not -for -profit agency
• The partnership working agreement will be year-to-year and evaluated based on the
outcomes determined for the partnership agencies or groups during the planning
process at the start of the partnership year. At the planning workshop, each partner
will share their needs for the partnership and outcomes desired. Each partner will
outline their level of investment in the partnership as it applies to money, people,
time, equipment, and the amount of capital investment they will make in the
partnership for the coming year
• Each partner will focus on meeting a balance of 50% equity as established in the
planning session with the Oakland County Parks and Recreation Commission. Each
partner will demonstrate to the other the method each will use to track costs, and
how it will be reported on a monthly basis, and any revenue earned
• Each partner will appoint a liaison to serve each partnering agency for
communication purposes
• Measurable outcomes will be reviewed quarterly and shared with each partner,
with adjustments made, as needed
• Each partner will act as an agent for the other partner to think collectively as one,
not two separate agencies. Items such as financial information will be shared if
requested by either partner of the people served by the partnership
• Each partner will meet the other's respective board on a yearly basis to share results
of the partnership agreement
• A working partnership agreement will be developed and monitored together. At no
time, will the not -for -profit agency approach the Oakland County Parks and
Recreation Commission or Oakland County Board of Commissioners to lobby for
renewal of their partnership agreement, or for changing the partnership agreement
during the working partnership year. If this occurs, the partnership will be
terminated
• If conflicts should arise during the partnership year, the Oakland County Parks and
Recreation Commission Executive Officer and the highest-ranking officer of the not -
for -profit agency will meet to resolve the issue. It should be resolved at this level, or
3
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` Oakland County Parks and Recreation Commission
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the partnership will be dissolved. No other course of action will be allowed by
either partner
• Financial payments by the not -for -profit agency will be made monthly to Oakland
County Parks and Recreation Commission as outlined in the working agreement to
meet the 50% equity level of the partnership
The policy for public/private partnerships is relevant to the Oakland County Parks and
Recreation Commission and includes businesses, private groups, private associations, or
individuals who desires to make a profit from use of commission facilities or programs. It
would also be evident if the business, group, association, or individual wishes to develop a
facility on park property, to provide a service on county -owned property, or who has a
contract with the commission to provide a task or service on the county's behalf at Oakland
County Parks and Recreation Commission facilities. The partnership principles are as
follows:
• Upon entering into an agreement with a private business, group, association or
individual, the commissioners and Oakland County Parks and Recreation
Commission and staff must recognize that they must allow that entity to make a
profit
• In developing a public/private partnership, the Oakland County Parks and
Recreation Commission and staff, as well as the private partner will enjoy a
designated fee from the contracting agency, or a designated fee plus a percentage
of gross dollars less sales tax on a monthly, quarterly or yearly basis, as outlined in
the contract agreement
• In developing a public/private partnership, the commission, Oakland County Park
and Recreation Commission and staff, as well as contracted partners will establish a
set of measurable outcomes to be achieved. A tracking method of those outcomes
will be established and monitored by Oakland County Parks and Recreation
Commission and staff. The outcomes will include standards of quality, financial
reports, customer satisfaction, payments to the commission, and overall
coordination with the commission for the services rendered
• Depending on the level of investment made by the private contractor, the
partnership agreement can be limited to months, a year or multiple years
• The private contractor will provide on a yearly basis a working management plan
they will follow to ensure the outcomes desired by the commission and Oakland
County Parks and Recreation Commission and staff. The work management plan
can and will be negotiated, if necessary. Monitoring of the work management plan
will be the responsibility of both partners. The commission and Oakland County
Parks and Recreation Commission and staff must allow the contractor to operate
freely in their best interest, as long as the outcomes are achieved
• The private contractor cannot lobby the Oakland County Parks and Recreation
Commission or Oakland County Board of Commissioners for renewal of a contract
with the commission. Any such action will be cause for termination. All
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Parks and Recreation Partnership Policy
negotiations must be with the Oakland County Parks and Recreation Commission
Executive Officer
• The commission has the right to advertise for private contracted partnership
services, or negotiate on an individual basis with a bid process based on the
professional level of the service to be provided
• If conflicts arise between both partners, the highest-ranking officers from both sides
will try to resolve the issue before going to each partner's legal councils. If none can
be achieved, the partnership shall be dissolved
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DUE 14
The following are the current partnerships the Oakland County Parks and Recreation
Commission has currently. These will need to be updated as outlined in this policy.
Partner Name
Classification
Amputee Hockey Association
Public/Not-For-Profit
Athletes Unlimited
Public -Private
Athletes with Disabilities Hall of Fame
Public/Not-For-Profit
Auburn Hills Parks and Recreation
Public -Public
Bass Pro Outdoor World Shops
Public -Private
Beaumont Hospital
Public -Public
Birmingham City Parks and Recreation
Public -Public
Bordine's Nursery - The Plant Place Ltd,
Clarkston and Rochester Hills locations
Public -Private
Boys and Girls Club of Southeast Michigan
Public/Not-For-Profit
Broadview Christmas Tree Farms, Highland
Public -Private
Candy Cane Christmas Tree Farm
Public -Private
Central Michigan University
Public -Public
City of Clawson
Public -Public
City of Ferndale
Public -Public
City of Royal Oak
Public -Public
City of South Lyon
Public -Public
City of Southfield
Public -Public
City of Troy
Public -Public
City of Wixom Community Services
Public -Public
Clawson Parks and Recreation
Public -Public
Common Scents Canine Center
Public -Private
Cook's Farm Dairy
Public -Private
Cornell University Nest Watch (Box
Monitoring)
Public -Private
Disabilities Today
Public/Not-For-Profit
Farmington Hills Special Services
Public -Public
Ferndale Recreation
Public -Public
First Tee of Michigan
Public/Not-For-Profit
Fun Promotions
Public -Private
Gault Racing
Public -Private
General RV
Public -Private
Gliders Club
Public/Not-For-Profit
Greater Detroit Soaring and Hiking Society
Public/Not-For-Profit
Greater Society of Blind of Greater Detroit
Public/Not-For-Profit
GreatStuff2Do.com
Public -Private
Parks and Recreation Partnership Policy
Partner Name
Classification
Holly Area Schools
Public -Public
Howell Parks and Recreation
Public -Public
Huntington Woods Parks and Recreation
Public -Public
Huron -Clinton Metroparks
Public -Public
Lake Orion Lion's Club
Public/Not-For-Profit
Lyon Township Treasurer's Office
Public -Public
Madison Heights Fire Department
Public -Public
Madison Heights Recreation Department
Public -Public
Michigan Adaptive Golf
Public/Not-For-Profit
Michigan Adaptive Sports
Public/Not-For-Profit
Michigan Barn Preservation Network
Public/Not-For-Profit
Michigan Cricket Association
Public/Not-For-Profit
Michigan DNR
Public -Public
Michigan Geocaching Organization
Public/Not-For-Profit
Michigan Heart Walk
Public/Not-For-Profit
Michigan Mountain Bike Association
Public/Not-For-Profit
Michigan Nature Association
Public/Not-For-Profit
Michigan Project Wild
Public/Not-For-Profit
Michigan Recreation and Park Association
Public/Not-For-Profit
Michigan Senior Olympics
Public/Not-For-Profit
Michigan Sports Unlimited
Public/Not-For-Profit
Michigan State University
Public/Not-For-Profit
Michigan Thunderbirds
Public/Not-For-Profit
Michigan Wheelchair Athletic Association
Public/Not-For-Profit
Moose Tree Nature Center
Public -Public
MSU Extension Office
Public -Public
Nature Connections
Public -Public
North Oakland Fire Authority
Public -Public
North Oakland Headwaters Land
Conservancy
Public/Not-For-Profit
Northern Michigan Adaptive Sports &
Recreation
Public/Not-For-Profit
Northwest Recreation and Park Association
Public/Not-For-Profit
Oak Management
Public -Private
Oak Park Recreation
Public -Public
Oakland Audubon Society
Public/Not-For-Profit
Oakland County 4-H Fair Association
Public/Not-For-Profit
Oakland County Animal Control
Public -Public
Oakland County Community Corrections
Public -Public
Oakland County Farmers Market, Waterford
Public -Public
Oakland County Sheriffs Office
Public -Public
Oakland County Water Resources
Commission
Public -Public
Oakland County PEDs
Public -Public
Oakland Equestrian Coalition
Public/Not-For-Profit
Oakland Technology School, North Campus
Public -Public
Oakland Township Parks & Recreation
Public -Public
Oakland Trails Advisory Council
Public -Public
Orion Township
Public -Public
Orion Township Treasurer's Office
Public -Public
C'oIi5t_.1l do
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I
Oakland County Parks and Recreation Commission
Partner Name
Classification
Paralyzed Veterans of Michigan
Public/Not-For-Profit
Phil's Party Store (Rose Oaks)
Public -Private
Platform Tennis Club
Public/Not-For-Profit
Rehabilitation Institute of Michigan
Public/Not-For-Profit
REI
Public -Private
Rich Sign, Inc.
Public -Private
Road Commission for OC
Public -Public
Rose Township Treasurer's Office
Public -Public
S & M Market, Leonard
Public -Private
SCAMP - Clarkston
Public/Not-For-Profit
Search and Recovery Team
Public/Not-For-Profit
Sierra Club
Public/Not-For-Profit
Six Rivers Regional Land Conservancy
Public/Not-For-Profit
South Eastern Michigan Indians, Inc.
Public -Private
Southeast Michigan Nature Coalition
Public/Not-For-Profit
Southfield Plaza
Public -Private
Sportsmen Against Hunger
Public/Not-For-Profit
Springfield Township Parks and Recreation
Public -Public
Strive, Inc
Public/Not-For-Profit
The Nature Conservancy (TNC)
Public/Not-For-Profit
The SOLAR Club
Public/Not-For-Profit
The Stewardship Network
Public/Not-For-Profit
Trim Pine Farms, Holly
Public -Private
Valero Gas Station, Leonard
Public -Private
Village of Lake Orion
Public -Public
Waterford Schools
Public -Public
Waterford Township Fire Department
Public -Public
Wheelchair Sports, Inc.
Public -Private
Wright & Filippis
Public -Private
110 Active Partnerships
Summa
Public -Public
44
66%
Public/Not-For-Profit
0
0%
Public -Private
23
34%
Total Partnerships
67
100%
Item # 12
SPONSORSHIP POLICY
PRESENTATION
Leon Younger, Pros Consulting LLC, will present the Sponsorship Policy. This
policy ties into Strategic Plan 2.2.3 which focuses on developing written operational
standards and policies. Staff is requesting approval of this policy for use by Oakland
County Parks and Recreation Commission staff.
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Parks and Recreation Sponsorship Policy
TableofContents
CHAPTER ONE - OAKLAND COUNTY PARKS AND RECREATION
11BACKGROUND............ ........... ............... -......................... .............................. ...... .......
1
12PUKPOSE... ......--.......... -... ....... ...... ......... -....... ...........
....-----...�1
13DEF|N[[K}N8.......... ................ .............................. ............ -.........
-------.---'1
14CORPORATE SPONSORSHIP ... -.......................... ............. ............... -.......................... J
1,5SPONSORSHIP CATEGDR|E8--.......... ...... ....................................................................
4
1.8GENERAL PR!NC|PLBBAND GUIDELINES. .......... -............. -.......... --..............
-�
1JRESPONSIBILITY ....... .................. ......... ................... ----.----...----........ .-7
1.8S|GNAGE...... -............ --......... -.... ........................ --........ ............ .............. -------/
i,9SP0NS0RSH|PMATERIALS........ .-------..---...... ---...----.^..--'7
11OEMPLOYEE PART|C|PAT|ON-............. ............. .............. --...... -............. ............... 7
111PROCEDURES- ... ........ ...---........... --- ^...... ---- -.--- ........... ...... ---- .... ..-8
1]2CR[TERV\--........... ............. -............ ............... ................................ ...... .................. 8
113RESPONSIBILITIES ........................ ..................................... ........................... -.............. �9
114PARTNERSHIP 0RSPONSORSHIP OUTLINE FORMAT (SEE FORM 1).......... ..... 91.15 DETAILS SUBMITTED BY STAFF SEEKING A SPONSORSI--IIP (SEE FORM 2) ..... 10
CHAPTER TWO -EXISTING SPONSORSHIPS ........... ......... -------.... 16
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Parks and Recreation Sponsorship Policy
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Oakland County Parks and Recreation Commission
PAMIM
1, ,1 GIFT
A gift is an unsolicited donation that is freely given in the form of cash, property or goods
where no business relationship exists. The compensation or expected benefits for the gift
may be designated for a specific purpose or may be general in nature. (Example: Gifts are
donations usually are in the form of land, a specific piece of art or a park related amenity to
the Oakland County Parks and Recreation Commission in perpetuity of the land or the life of
the amenity with a maintenance endowment associated with the donation to cover the
costs to keep the park or asset in pristine condition.)
Permanent or temporary naming of a park, recreation facility, or major amenity that is a
prestigious and cautious process reserved for major gifts, exceptional individuals, and
significant events, places and historical figures. The criterion is demanding with priority for
those who have made lasting contributions to Oakland County Parks and Recreation
Commission and must include cash to develop the park asset or recreation facility. The
naming right is available at a minimum of 10 years based on 10% of cash to support the
development of the asset. (Example: Oakland County Parks and Recreation Commission can
seek a person or business to develop with them a high -end aquatic facility in exchange for
10 years the naming rights to the facility. The sponsor or person will invest 10% at a
minimum in the cost to develop the facility in cash in exchange for the naming rights on the
facility for 10 years.)
Corporate Sponsorship is the financial or in -kind support from a for -profit entity for a
specific Oakland County Parks and Recreation Commission program, event, project, display,
exhibit, or site in exchange for tangible and intangible benefits. For most sponsors, those
benefits are primarily marketing opportunities, such as visibility for a brand, product,
sampling, and name association with a cause. Oakland County Parks and Recreation
Commission would display a specific corporation through its company logo or other form of
corporate recognition on Oakland County Parks and Recreation Commission property in the
exchange for financial support and or goods or services.
Oakland County Parks and Recreation Commission will have "A" and "B" types of corporate
sponsors that the staff desires to seek support. "A" Sponsors will follow traditional
definitions for Title Sponsors, Presenting Sponsors, Associate Sponsors, and Product
Sponsors. "B" sponsors will be for sponsorships that involve trade -outs of time, materials,
space, volunteers, and in -kind sponsors of goods and services, food, sports type drinks, and
marketing exposure exchanges with no exchange of money to either partner.
The definitions for each of these sponsorships categories for the Oakland County Parks and
Recreation Commission include the following for "A" Sponsorships:
1,4,1 TITLE SPONSORSHIP
Has the naming rights of the event which includes the highest level of sponsorship rights
with Oakland County Parks and Recreation Commission events and requires the highest
2
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Parks and Recreation Sponsorship Policy
level of investment for those rights. Example: Bank One sponsors Concert Series in the Park
for the summer season.
1.4,2 PRESENTING SPONSORSHIPS
These sponsorships are responsible for supporting an element of an event which includes
various levels of sponsorship rights with a specific event or program but will not require the
same level of investment that a title sponsorship requires. Example: A Presenting Sponsor
would sponsor a specific stage of performers within a major special event.
1.43 ASSOCIATE SPONSORSHIPS
These sponsorships are responsible for hosting a smaller element of a county -wide program
or event usually for a one or two hour period that focuses on youth or families or a specific
component of an overall package. Example: An Associate Sponsor would provide bags for
park clean-ups and their contribution to a cleanup day.
1.4,4 PRODUCT SPONSORSHIPS
These sponsorships are ones that focus on the official drink, bag, food item, ball, or element
used in hosting a tournament or special event. Example: Oakland County hosts a major
running event and the participants receive a "goodie bag" for participating in the event and
a business puts their name on the bag and buys the bag for the county to hand out to the
participants.
1.4.5 "B" TYPE SPONSORSHIPS MCi_UDE. TRADE -OUT SPONSORSHIPS
These sponsorships offer Oakland County Parks and Recreation Commission staff the ability
to trade a service or good without the exchange of money to support a facility, program or
event developed by staff in Oakland County Parks and Recreation Commission. Example:
The Oakland County Parks and Recreation Commission would trade out printing of materials
for advertising an event or program and give recognition to the printer for the value and
level of their investment at the event in the form of announcements, and recognition
boards.
1_4,6 IN -KIND GOOD SPONSORSHIPS
These sponsorships will focus on the trading air time on a television station or radio show in
exchange for broadcast rights at the event, free use of space or special expertise to gain
recognition of a product or service that they provide in the county or the region that people
can buy. Example: Oakland County Parks and Recreation Commission wants to create a new
event or program and before they decide to invest in the event they will seek a in -kind
sponsor to come out and demonstrate a product or test a product with public involvement
to see how the community or user responses to the product or skill the sponsor is providing.
No exchange of money occurs in this sponsorship scenario.
1.4, t CO -SPONSORSHIPS
Co -sponsorships are when Oakland County Parks and Recreation Commission supports,
either in -kind or financially, an outside organization's event or program. This could include
3pros..
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Oakland County Parks and Recreation Commission
;bpi *;
regional or national sporting events. The support must be mutually beneficial and a
collaborative venture that furthers the Oakland County Parks and Recreation Commission's
mission, goals and priorities, as well as demonstrates community pride and involvement. It
must not have a religious or political purpose.
O-,SPONSORSHIPS
1.5.1 C
Co -sponsorships are when the Oakland County Parks and Recreation Commission supports,
either in -kind or financially, an outside organization's event or program. The support must
be mutually beneficial and a collaborative venture that furthers Oakland County Parks and
Recreation Commission's mission, goals and priorities, as well as demonstrates community
pride and involvement. It must not have a religious or political purpose. Example: County
and Hospital develop a fitness walk/run for kids and parents to promote the benefit of a
healthy body. This benefits the Oakland County Parks and Recreation Commission based on
its value to promoting healthy lifestyles and the hospital on promoting preventative care for
youth and adults.
1,5,2 PARTNERSHIP
A partnership is an organized and agreed to relationship between Oakland County Parks and
Recreation Commission with another public agency, not -for -profit, or business where
complementary resources are combined to establish a mutual direction or complete a
mutually beneficial project. The level of investment by each partner is on an equity level
and are agreed on in advance to develop a project, program, facility or event. All partners
must receive a return on their investment in a partnership. Partnerships can take the form
of (1) cash gifts and donor programs, (2) improved access to alternative funding, (3)
property investments, (4) charitable trust funds, (5) labor, (6) materials, (7) equipment, (8)
sponsorships (9) technical skills and/or management skills, and other forms of value. The
effective use of volunteers also can figure significantly into developing partnerships. Some
partnerships involve active decision making, while in others, certain partners take a more
passive role. Example: Youth soccer club develops half the cost of development of a soccer
4
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Parks and Recreation Sponsorship Policy
park within Oakland County Parks and Recreation Commission in exchange for priority use
of the facility for their specific purpose, as well as half the cost of maintenance of the park.
1..5.3 SITE SPEC;IFIC, PROGRAM SPONSORSHIPS
Site Specific Program Sponsorships are when a neighborhood, business, local merchant, or
local branch of a corporation sponsors a time -limited event or program at an individual
Oakland County Parks and Recreation Commission facility. Sponsorships usually are
incorporated as a title sponsor, presenting sponsor, associated sponsor and product
sponsors. Example: An outdoor adventure retail store or sporting goods company will
sponsor a adventure sport special event at the Oakland County Parks and Recreation
Commission park to promote skills and competition for the cost to produce the event.
7..3),4 COUNTY -WIDE PROGRAM SPONSORSHIPS
County -wide Program Sponsorships are when a local corporation sponsors a time -limited
program held at Oakland County Parks and Recreation Commission facilities or has a county-
wide presence. Example: A local utility sponsors the Christmas lighting program in a park for
the County that includes the purchase of the lights and the installation, as well as providing
the utility cost for the display.
1..5, j T FMPORARY LOGO OR f;ECOGNITION DISPLAY SPONSORSHIPS
Temporary Logo or Recognition Display Sponsorships include a display of recognition on
Oakland County Parks and Recreation Commission property for more than seven days and
less than one year. Example: An ice cream store provides signs at national events to attract
kids and parents in exchange for the cost (usually minimal) of trophies for the tournament.
LONG-TERM SPONSORSHIPS
Long-term Sponsorships include the naming of a facility or portion of a facility for a
corporate sponsor for more than one year. Example: Sponsor provides the cost of
maintenance of a mile of trail for $15,000 a year in exchange for trail markings at the start of
each mile and at the trail heads along with recognition on trail maps.
• Oakland County Parks and Recreation Commission accepts the principle that third
persons may become sponsorship partners in the sponsorship of Oakland County
Parks and Recreation Commission -approved programs, projects, events, facilities or
activities where such partnerships are mutually beneficial to both parties and in a
manner consistent with all applicable policies and ordinances set by Oakland County
Parks and Recreation Commission. Under the conditions of this policy, staff may
solicit such sponsorships.
• At all times, recognition for sponsorships must be evaluated to ensure the Oakland
County Parks and Recreation Commission is not faced with undue commercialism
and is consistent with the scale of each sponsor's contribution.
• Restrictions on Sponsorships and Partnerships: In general, the following industries
and products are not eligible for marketing partnerships.
5
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,o1� Oakland County Parks and Recreation Commission
o Police -regulated businesses
o Companies whose business is substantially derived from the sale or
manufacture of tobacco products
o Alcoholic beverages when the targeted beneficiaries of the
sponsorship/partnership are youth under the legal drinking age
o Parties involved in a lawsuit with the County of Oakland
o Parties involved in any stage of negotiations for a Oakland County Parks and
Recreation Commission contract unless contract is directly linked to a
sponsorship or partnership opportunity
o Oakland County Parks and Recreation Commission may elect to enter into a
sponsorship or partnership with restricted parties when it is deemed
appropriate and tasteful for the project
o Anytime when Oakland County Parks and Recreation Commission
determines the credibility of affiliation with a specific sponsor would hurt its
image
• Exclusions to Sponsorship or Partnership Policy
o Gifts or unsolicited donations to Oakland County Parks and Recreation
Commission where no business relationship exists
_ o Sponsorship or Partnership proposals forwarded to Oakland County Parks
and Recreation Commission may not be subject to the Sponsorship or
Partnership Policy if the proposed sponsorship is determined through a
good faith effort to be unique and without interested competitors
• Additional criteria for who Oakland County Parks and Recreation Commission will
develop sponsorships with will include the following:
o The corporation's or business involvement in community and Oakland
County Parks and Recreation Commission projects
o The desirability of association — "The Image" of the corporation or business
is in good standing in the community and would not damage the image of
Oakland County Parks and Recreation Commission
o The timeliness or readiness of the corporation to enter into an agreement
o The level of resident and visitor visual impression points, the number of
users involved, level of media exposure, and costs associated with the park,
recreation facility, activity or event
o The actual value in cash or in -kind goods or services of the sponsorship in
relation to the benefits received by the corporation or business and the
investment by Oakland County Parks and Recreation Commission
o Community support for or against the sponsor
o The operating and maintenance costs associated with the sponsorship
11
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Parks and Recreation Sponsorship Policy
0 Freestanding billboards are not allowed in park facilities
No Oakland County Parks and Recreation Commission employee is required to wear clothing
with corporate logos or advertising.
7pros/
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o p% Oakland County Parks and Recreation Commission
All proposals for sponsorship must be submitted in writing on the Sponsorship Proposal
form attached to the Business Development Representative for Oakland County Parks and
Recreation Commission who will submit to the Sponsorship and Partnership Team made up
of staff from various functions of Oakland County Parks and Recreation Commission to
review and provide comments, as well as make recommendations to the Executive Officer.
The Executive Officers or his/her designee will review the proposal, seek advice from the
Oakland County Parks and Recreation Commission and make a decision on the proposal if
less than $25,000. If more than $25,000 the Oakland County Parks and Recreation
Commission will act on the sponsorship proposal and/or partnership agreement.
• The corporation's or partner's past record of involvement in community and
Oakland County Parks and Recreation Commission projects;
• The desirability of association — the image of the corporation or business is in good
standing in the community and would not damage the image of Oakland County
Parks and Recreation Commission;
• The timeliness or readiness of the corporation, business, partner to enter into an
agreement; and
• The actual value in cash, or in -kind goods or services, of the proposal in relation to
the benefit to the corporation and Oakland County Parks and Recreation
Commission;
• Community support for, or opposition to, the proposal;
E.
12-11
Parks and Recreation Sponsorship Policy
• The operating and maintenance costs associated with the proposal on behalf of
Oakland County Parks and Recreation Commission;
• The corporation's record of responsible environmental stewardship.
• All sponsorship or partnership activities once approved will be coordinated by the
staff involved in the agreement under the direction of the Organizational and
Business Development section
• The Facilities, Operation and Maintenance Division will be responsible for
implementing the sponsorship or partnership program under the terms of the
agreement. The Business Development Manager will be responsible to work with
staff on making sure the terms of the agreement are followed as outlined;
• Provide guidance to the sponsor and/or partner regarding the interpretation and
application of this policy;
• Provide assistance and advice to Oakland County Parks and Recreation Commission
staff and the sponsor's or partner's staff,
• Review and assist in the development of the sponsorship agreement as requested;
• Track and report the results and outcomes of the sponsorship and or partnership
agreement as outlined
• Description of Proposing Partner or Sponsor
• Name of the Organization
• Years in Existence
• Contact Name, Mailing Address, Physical Address, Phone, Fax, Email
• Purpose of the Organization or Business
• Services Provided
• Member/Users/ Customer Profiles
• Accomplishments
• Legal Status
• Decision Making Authority
9
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° � eation Commission � N Oakand County Parks and Recr
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• Who is authorized to negotiate on behalf of the organization or sponsor? Who or
what group?
• Executive Officer or Parks and Recreation Commission is the final decision maker
and can authorize the funding commitment based on level of contribution by the
sponsor.
• Summary of Proposal (100 words or less)
• What is being proposed in terms of capital development, and program needs?
• Why is your organization or business interested in partnering with Oakland County
Parks and Recreation Commission? Please individually list and discuss the benefits
(monetary and non -monetary) for your organization and Oakland County Parks and
Recreation Commission.
When staff seeks sponsors or partners for the development of activities or events, it is
important that they submit a fact sheet template that describes what they are seeking in a
sponsor or partner, as well as from whom they will seek responses. These forms need to be
filled out and submitted to the Sponsorship and Partnership Team three months in advance
of solicitation to gain approval to move forward on their proposal efforts. See Form 2.
10
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Parks and Recreation Sponsorship Policy
capons; rship aAn ; a <;nersi-gi p Request Forni
Completed by Sponsor and Partner Inicerested in Worldrig milih the
Name:
Email:
Title: Phone:
Work Location:
Years in Existence: Purpose of the Organization or Business:
Customer Profile:
Legal Status:
Person Authorized to Negotiate on Behalf of the Organization:
Name of Project, Program or Event:
Brief Description of Project:
Date of Project, Beginning: End:
Target Market of Participants:
Number of Spectators/Users/Participants Anticipated:
Describe Community Need Being Addressed (100 words or less):
What is Being Proposed in Terms of Capital Development or Program Needs?
Existing Partners Their Contribution Approx $ Value
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$ikcOakland County Paris and i�eci-eation Commission
UNTY�
Potential Partners Their Potential Contribution Approx $ Value
Oakland County Parks and Recreation Commission Contributions
(include staff time, maintenance costs, supplies, etc.) Approx $ Cost
What do You need funded by Oakland County Parks and Recreation Commission
(Cash Needs... Supplies, Equip, Items Cash, etc.) Cost
Other Sources of Funding (Foundations, Individuals, etc.):
Why is Your Organization or Business interested in partnering with Oakland County Parks
and Recreation Commission?
12
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Parks and Recreation Sponsorship Policy
What are the Benefits (monetary and non -monetary) for Your Organization and the
Oakland County Parks and Recreation Commission?
1, i 5. i; ADDITIONAL DE,rAILS THAT NEED TO BE SUBMITTED
These are the additional details that need to be submitted by the sponsor who desires to be
involved in development of a park, facility, program, or event:
• Please identify the details that can help outline the benefits of a possible
sponsorship or partnership. Try to answer as many as possible questions Oakland
County Parks and Recreation Commission may have and your vision and initial plans
for your concept, operations, projected costs and revenues, staffing, and or any
scheduling or maintenance needs, etc.
o How does the sponsorship or partnership meet the needs of the
community?
o Outline the financial aspects of your investment and the expectations of
Oakland County Parks and Recreation Commission's investment
o Outline the logistics of the partnership or sponsorship
o What types of insurance will be needed and who will be responsible for
acquiring and paying the premiums on the polices needed for the
partnership or sponsorship?
o What is your experience or your business experience in providing this type
of sponsorship or partnership as it applies to a program, event or facility?
o How, by whom, and at what intervals should the project be evaluated?
o How can you assure Oakland County Parks and Recreation Commission of
long-term stability of your organization or business?
o What type or length of agreement are you looking for in this sponsorship or
partnership?
o What should be done if the project does not meet the conditions of the
original agreements?
13
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f Oakland County Parks and Recreation Commission
f
Understanding of Agreement'
Sponsorship Fact Sheet Proposal ProspecUve Ternpla-te Filled wri", by
Oakland County Parks and Recreation Commission Staff and
for Review and Approval by Partnership and Rallic"'I Tearn
Fo m
The Sponsorship Fact Sheet should be filled out by Oakland County Parks and Recreation
Commission staff seeking a sponsor or partner for a specific activity or event. Information
must be submitted to the Business Development Representative and the Sponsorship and
Partnership Team prior to review with the Executive Officer and Oakland County Parks and
Recreation Commission. Staff will not solicit sponsorship from an external agency without
prior approval from the Executive Officer.
Name of Project/Program/Event:
Description of Project/Program/Event:
Target Market of Project/Program:
Spectators Age Groups Specialty Groups -Gender-
Geographic Program Type Participants
Top Goal/Needs of Sponsorships and Partnerships division for this Project/Program:
Oakland County Parks and Recreation Commission In -Kind Contributions/Agreed-Upon
Expenses:
Staff Time (Cost & Hours)
Marketing/Promotions Cash Investm
Supplies/Equipment/Materials Investment
Marketing/Promotions Staff Time
Fee Waiver/Facility Trade -outs:
Oakland County Parks and Recreation Commission Cash Contribution:
Revenue Expectations Returned to the Oakland County Parks and Recreation Commission to
Support the Project, Activity or Event:
14
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Other Miscellaneous Items
Timetable of Agreement: Start Date
Parks and Recreation Sponsorship Policy
End Date
Outline the Benefits to the Sponsor to Want to Invest in Your Project, Program or Event:
Contact Person(s): Name Phone
Address
15
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Oakland County Parks and Recreation Commission
ES4 _
The following are the current sponsorships the Oakland County Parks and Recreation
Commission has currently. These will need to be updated as outlined in this policy.
Sponsor Name
Classification
Bordine's Nursery — The Plant Place Ltd
Public -Private
Camp Bowwow - Troy
Public -Private
Carl's Golfland
Public -Private
Kellogg Foundation
Public/Not-For-Profit
Oakland Conservation District
Public/Not-For-Profit
Oakland County Cultural Council
Public -Public
Oakland County Office of Arts, Culture &
Film
Public -Public
RBI 33 LLC
Public -Private
Rochester Bike Shop
Public -Private
The Jean Rubach Family
Public -Private
The William and Myrtle E. Hess Charitable
Foundation
1 Public/Not-For-Profit
11 Active Sponsors
Summary
Public -Public
2
25%
Public/Not-For-Profit
0
0%
Public -Private
6
75%
Total Partnerships
81
100%
16
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Item # 13
QUARTERLY REPORT
MARKETING/COMMUNICATIONS
Desiree Stanfield, Public Information Supervisor, will present an update on the
Marketing and Communications plans.
13-1
Item # 14
FISCAL YEAR 2009 FIRST QUARTER FINANCIAL FORECAST REPORT
Attached is the Oakland County Parks and Recreation Commission's Fiscal Year
2009 First Quarter Forecast Report for your review and approval.
The report shows the Commission is in sound financial condition. The
Commission's Total Net Assets for the Fiscal Year 2009 First Quarter Forecast, as of
December 31, 2008, is $87,402,865. The Revenue and Expense forecast equals the
budget estimate.
The Capital Improvement Program expense includes the Fiscal Year 2009
Information Technology Master Plan (Year 1 of 3) for $1,500,000 and the Fiscal Year
2010 Capital Improvement Program projects for $34,153.
The Net Income Loss of $3,517,000 is actually the "Planned Use of Balance"
Revenue line item in the Adopted Budget and will provide additional funds for the Fiscal
Year 2010 Capital Improvement Program projects.
14-1
COUNTY OF OAKLAND
FY 2009 FIRST QUARTER FORECAST REPORT
ENTERPRISE FUND
PARKS & RECREATION
ADOPTED
AMENDED
FY 2009
VARIANCE
BUDGET
BUDGET
FORECAST
FAV/(UNFAV)
PERCENT
EXPLANATION OF SIGNIFICANT VARIANCES
OAKLAND COUNTY PARKS &
RECREATION COMMISSION (50800)
OPERATING REVENUE
$
8,151,454.00
$
8,151,454.00
$
8,151,454.00
$
0.00%
Revenue is seasonal with the majority of activity occurring in the third and fourth
quarters.
OPERATING EXPENSE
$
25,469,301.00
$
25,469,301.00
$
25,469,301.00
$
0.00%
Expenses are not expected to vary from the budget at this time.
NET OPERATING INCOME (LOSS)
$
(17,317,847.00)
$
(17,317,847.00)
$
(17,317,847,00)
$
0.00%
NON -OPERATING REVENUE
$
15,335,000.00
$
15,335,000.00
$
15,335,000.00
$
0.00%
Fiscal Year 2009 property tax revenue for Parks and Recreation is based on 2008
(EXPENSE)
Taxable Value (December, 2008 levy). Therefore, the tax collection forecast
equals the budget estimate.
TOTAL INCOME BEFORE TRANSFERS
$
(1,982,847.00)
$
(1,982,847.00)
$
(1,982,847.00)
$
0.00%
TRANSFERS IN
$
-
$
-
$
-
$ -
0.00%
CAPITAL IMPROVEMENT PROGRAM
$
(1,534,153.00)
$
(1,534,153.00)
$
(1,534,153.00)
$ -
0.00%
Funds available for FY2009 (IT Master Plan) and FY2010 Capital Program.
TOTAL NET INCOME (LOSS)-
$
(3,517,000.00)
$
(3,517,000.00)
$
(3,517,000.00)
$
TOTAL NET ASSETS - BEGINNING
$
90,919,865.26
TOTAL NET ASSETS - ENDING
$
87,402,865.26
"Please note: In the Adopted Budget this is the "Planned Use of Balance" Revenue line item and will provide funds for the FY2010 Capital Program
2/24/2009
Item#15
EXECUTIVE OFFICER'S REPORT
A. MRPA Annual Conference — Dearborn, MI
2009 Board Members Elected: Sandy Dorey, Senior Chair
Sue Wells, Regional Director
Presentations by staff included:
• "So You Have a Dog Park"
--Sue Wells, Jon Noyes, Stephanie Marchbanks
• "Senior/Therapeutic Summit"
--Sandy Dorey
• "Great Oakland County Campout"
--Derenda Howard
• "Safety in the Parks"
--Sue Wells, Sgt. Kelly Sexton — OCSO Parks Unit
B. Terry Fields, Recreation Superintendent for West Bloomfield Parks and Recreation, has been hired to fill
the Chief of Recreational Programs and Services position. She begins on March 9, 2009, and will be
introduced at the April meeting.
C. OCPRC is partnering with Oakland County Economic Development and Planning for the "Earth Day
Festival" in Rochester on April 18-19, 2009.
D. Boyd Brokenshaw, Park Supervisor at Groveland Oaks, reported that nine staff manned our booth at the
MARVAC Camper and RV Show in Novi. Comments from the public included "keep up the good
work," "are we taking reservations for individual campsites?" and inquiries about campground activities
for the 2009 season. Most people polled knew of or had visited the Oakland County Parks.
E. Attached for your review is the Michigan State Parks resolution to eliminate the Michigan State Park
Motor Vehicle Permit.
F. The General Government committee is accepting applications through March 13, 2009 for the vacant seat
previously filled by Gregory Jamian. It is expected that we will not have a replacement until the May 6
meeting.
G. Staff is proposing a "State of the Oakland County Parks and Recreation Commission" venue for the
Oakland County Board of Commissioners on an annual basis to inform the BOC of accomplishments
made by the department. To include a "virtual tour" of the parks system. This event would replace the
annual tour and orientations currently organized for the BOC.
H. National standards for public golf courses will be presented to the Commission at the May 6 meeting.
I. Attached for your review is the thank you letter to ITC Transmission for their donation to our Oak Routes
Trail Program.
I Executive Officer Stencil has had preliminary conversations with Oakland Schools Career Development
Links Program, which is a federally funded work program targeting low income individuals ages 16-24.
The program is projected to begin June 22 and end August 28, 2009. There is the potential to employee
several hundred students. The program provides direct supervision. OCPRC staff would be responsible
for general project assignments and provision of tools.
K. Upcoming Events: Attached for your information is a list of upcoming events.
15-1
RESOLUTION NO. 12-2008-01
RESOLUTION OF THE CITIZENS COMMITTEE FOR MICHIGAN STATE PARKS
(CCMSP) TO ELIMINATE THE MICHIGAN STATE PARK MOTOR VEHICLE
PERMIT (MVP) AND BOATING ACCESS SITE PERMIT (BAS) AND IMPROVE
FUNDING FOR MICHIGAN STATE PARKS AND OTHER MICHIGAN OUTDOOR
RECREATION VENUES
ADOPTED: December 17, 2008
WHEREAS, Michigan's quality of life and economy are integrally tied to outdoor recreation,
especially Michigan's public outdoor recreation venues in state parks and recreation areas,
boating facilities, forests and local parks; and
State Park and Recreation Area System
WHEREAS, the Michigan State Park and Recreation Area System in 2007-08 was funded by:
➢ 18% Michigan Natural Resource Trust Fund (MNRTF)
(primary funding source is oil and gas revenues; parks' share was
established in 1994 by Proposal "P"; deposited in constitutionally
protected Park Endowment Fund or "PEF")
➢ 47% Camping fees (deposited in constitutionally protected Park
Improvement Fund or "PIF")
➢ 23% Motor Vehicle Permit (MVP) fees (deposited in constitutionally
protected Park Improvement Fund or "PIF")
➢ 12% Miscellaneous fees (i.e., concessions, investment earnings, interest,
shelter rentals, etc.)
➢ 0% State General (tax) Fund
➢ 100% Total Michigan State Park and Recreation Area System Revenue
WHEREAS, Michigan's state parks and recreation areas are the state's natural and cultural
resource "crown jewels," with an infrastructure replacement value of over $1 billion dollars and
an identified, unmet need of $38 million in annual renovation, replacement and repair; and
WHEREAS, the State Park Endowment Fund was designed to partially meet the state parks'
infrastructure replacement needs, but was diverted to help fund state park operations and
maintenance since 2004 due to the elimination of General (tax) Fund support for Michigan state
parks and recreation areas; and
WHEREAS, user fees and the State Park Endowment Fund alone cannot fully support the
operational or development/renovation needs of the Michigan State Park and Recreation Area
System; and
WHEREAS, cultural and historic resources in state parks are especially vulnerable as they are
seldom primary revenue producing facilities and are often in need of significant infrastructure
restoration and interpretation; and
WHEREAS, the current annual or daily motor vehicle permits may deter many Michiganians
from their first Michigan state park visit and has a significant expense to administer; and
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WHEREAS, the current state park and boating access site annual and daily motor vehicle
permits are sold separately, which causes confusion with users, implying that the state is
"double-dipping" by selling both permits; and
WHEREAS, in Fiscal Year 2008, legislation was introduced to eliminate the $20 million
Michigan Civilian Conservation Corps (MCCC) Endowment Fund which has resulted in a loss
of $1 million annually to the Michigan State Park and Recreation Area System in fund interest
and revenue; and
State Forest Campground and Pathway System
WHEREAS, Michigan's State Forest Campground and Pathway System complements the
Michigan State Park and Recreation Area System by providing a more rustic outdoor
recreational experience on a 3.9 million acre state forest landscape; and
WHEREAS, the 145 Michigan state forest campgrounds and 880 mile pathway system in 2007-
08 was funded by:
➢ 55.5% State forest camping fees (deposited in constitutionally protected Forest
Recreation Fund or "FRF")
➢ 14.8% Recreation Improvement Fund (constitutionally protected for trail
enhancements and improvements from state gasoline sales tax)
➢ 29.7% State General (tax) Fund
➢ 100.0% Total Michigan State Forest Campground and Pathway System Revenue
WHEREAS, the funding from tax and fee revenues, as well as success in securing competitive
grants, can vary year to year and cannot support necessary capital improvement plans (including
renovation of aging facilities) for the State Forest Campground and Pathway System; and
WHEREAS, there is no mechanism for users of state forest pathways (i.e. hikers, mountain
bikers, equestrians, cross-country skiers, etc.) to directly financially support the pathway system,
or for day visitors to directly support the state forest campground system which provides
facilities for day use, including swimming, fishing, boating, hiking and picnicking; and
Local Park Systems
WHEREAS, local outdoor recreation resources, which are provided by over 1,000 local units of
government in the State of Michigan, complement state-owned resources and suffer from a lack
of development funding, as the Michigan Natural Resources Trust Fund (MNRTF) is focused
primarily on land acquisition and the federal Land and Water Conservation Fund's (LWCF)
allocation to the State of Michigan has declined in recent years. In particular, funding for major
renovation of existing, aging facilities is especially lacking.
Approach
THEREFORE, BE IT RESOLVED, that it is the goal of the Citizens Committee for Michigan
State Parks (CCMSP) to establish a sustainable source of operations and development funding to
2
complement the existing Michigan state park camping fees, non-resident motor vehicle permits
and concessions revenue, and state forest camping fees; and
THEREFORE, BE IT FURTHER RESOLVED, that it is the goal of the CCMSP to
encourage the range of other state and local public outdoor recreational opportunities in
Michigan that complement the Michigan State Park and Recreation Area System; and
THEREFORE, BE IT FURTHER RESOLVED, that Michigan benefit from the experience of
Montana who, since 2003, has successfully used the approach of eliminating a state park motor
vehicle permit for residents and charging a fee at the time of license plate renewal, with an
opportunity to opt out, for those who do not support state parks and will not use state parks,
noting that more than 70% of Montana passenger vehicle registrants do choose to provide money
for state parks on their vehicle registration and that this approach has increased funds available
for capital improvements and operations and has shifted efforts away from a "cashier" function
for many park employees to additional maintenance, law enforcement, interpretation and
resource stewardship; and
THEREFORE, BE IT FINALLY RESOLVED, that the CCMSP recommends that:
• The existing Michigan state park resident motor vehicle permit ($24 annually; $6 daily) be
eliminated.
• The existing Michigan boating access site permit ($24 annually; $6 daily) be eliminated.
• An annual "State Park, Boating Access Site and Forest Recreation Passport" fee be assessed
to access all 98 state parks and recreation areas, including 5 state park trails, 1,007 boating
access sites managed by the DNR, and the State Forest Campground and Pathway System.
• The fee would be a $10 charge per annual vehicle license plate/registration, and $5 per
motorcycle plate/registration on all Michigan Secretary of State registered passenger vehicles
and motorcycles. This fee would be in addition to current vehicle registration costs. There
would be an opt -out provision for those who certified that they did not want to support and
would not use Michigan's outdoor recreation system and would not be visiting any of the
above -mentioned facilities.
• The fee be adjusted annually for inflation based on the Detroit Consumer Price Index (CPI),
with 2009 being the base year.
• The revenues realized from this approach be divided as follows, once the estimated $10.7
million lost from resident sales of state park motor vehicle permits (numbers based on a three
year average of actual sales), and the estimated $1.03 million from sales of Michigan boating
access site permits, is replaced and the Secretary of State is allocated an estimated 1% of all
revenues for administering this program:
➢ 50% state park operations
➢ 30% state park capital improvements
➢ 10% local unit, matching development grants
➢ 7% State Forest Campground and Pathway System's operations and capital
improvements
➢ 3% DNR cultural and historic park resources capital improvements and operations
➢ 100%
• The non-resident state park motor vehicle permit ($29 annually; $9 daily) requirement be
retained.
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The attached proposal be submitted to the Michigan State Waterways Commission (MSWC),
the Natural Resources Commission (NRC), and the DNR Director for review and approval.
Once approved by the aforementioned, this proposal be adopted by appropriate legislative
and executive action, and implemented prior to October 1, 2009 to provide a more stable,
secure, equitable and viable long-term funding source for state parks and recreation areas
(including those focused on historic and cultural resources), state forest campgrounds and
pathways, and local outdoor recreational development needs.
Submitted by: The Citizens Committee for Michigan State Parks Finance Subcommittee
Motioned by: Betsy Clark Yeas: 10
Motion seconded by: Chuck Nelson Nays: 0
Absent: 6
This Resolution and the attached proposal were adopted by the Citizens Committee for Michigan
State Parks on December 18, 2008.
0
ANNUAL LICENSE PLATE FEE PROPOSAL
How It Would Work
All Michigan Secretary of State licensed, passenger -type vehicles, non-commercial vehicles, and
motorcycles, including recreational vehicles (RVs), sport utility vehicles (SUVs), and pickup
trucks, would pay an annual per vehicle registration fee to provide access to all Michigan state
parks and recreation areas, boating access facilities, and state forest campgrounds and pathways,
unless they opted out of such and certified that they would not support or use Michigan's public
outdoor recreation system.
According to a Fiscal Year 2007 Michigan Secretary of State registration history report, the
actual number of passenger vehicles (non-commercial), including motorcycles, is approximately
7.35 million (based on a three year average of actual registration of passenger vehicles and
motorcycles).
The proposal will:
•
Establish the opportunity for sustainability of the valuable park and recreation resources for
future generations.
•
Encourage new users to visit state and local parks, recreation areas, boating access sites, and
state forests.
•
Provide for an equitable mechanism to help fund the state's significant park, recreation area
and forest system beyond camping fees.
•
Reduce the cost to enter a state park or recreation area by approximately 60% over an annual,
resident state park motor vehicle permit.
•
Reduce the cost to enter a state boating access fee site by approximately 60% over an annual,
resident state boating access site motor vehicle permit.
•
Provide funds to address critical infrastructure needs for Michigan's state parks and
recreation areas, state forest campgrounds and pathways, and local parks.
•
Restore use of the State Park Endowment Fund dollars to capital improvements and
renovations, as intended by voter passage of Proposal "P."
•
Restore the loss of funding for state park operations and state forest campgrounds and
pathways, formerly provided by General Fund (tax) support.
➢ Currently, Michigan ranks last nationally in General Fund (tax) support for state parks
with no General Fund (tax) support, but ranks second in overnight park attendance.
•
Help restore Michigan's state forest campground and pathway system.
•
Restore operations and maintenance funding to the 5 major state park trails.
•
Enhance natural resource protection through the Michigan State Park Stewardship Program.
•
Make state parks, recreation areas, and boating access sites more affordable for Michigan
residents.
•
Retain the non-resident fee structure.
•
Provide partnership funding to local government parks and recreation agencies for needed
infrastructure restoration and replacements not currently provided by the Michigan Natural
Resources Trust Fund or the federal Land and Water Conservation Fund grant programs.
•
Ensure that Michigan state parks, recreation areas and boating access sites remain significant
tourist destinations.
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• Save the Michigan State Park and Recreation System over $50,000 per year in costs to print
and distribute resident state park motor vehicle and boating access site permits/stickers.
• Reduce state park, recreation area, and boating access site summer season staffing at fee
collection booths, and increase the opportunity to provide additional services in maintenance,
law enforcement, interpretation and resource stewardship.
• Improve customer service by eliminating waiting lines due to motor vehicle permit purchases
for Michigan residents.
• Help protect and restore over 350 cultural and historical features in state parks and recreation
areas.
• Reduce the uncertainty of revenue collections.
Fundinlz Models
Scenario 1: 75% Participation
Annual Fee: $10.00 per each registered passenger vehicle
$5.00 per each registered motorcycle
Estimated Revenue:
$10.00 per registered passenger vehicle
(appx. 7.1 million with 75% acceptance = 5.325 million vehicles) $53,250,000
$5.00 per registered motorcycle
(appx. 248,000 with 75% acceptance = 186,000) 930,000
Cost of administering proposal — Secretary of State cost
(1% of total fees collected; est. $10.00 @ 7.1 mil and $5.00 @ 248,000) (722,400)
Loss of current state park resident MVP permits sold at $24/$6 per vehicle (10,700,000)
Loss of current BAS permits sold at $24/$6 per vehicle ( 1,030,000)
New Revenue Sub -total $41,727,600
Appropriations:
Funds appropriation will first address the loss of MVP and BAS revenue of $11.73 million
(adjusted annually for inflation) and the estimated administered cost of $722,400. The remaining
revenue will be allocated on a percentage basis, not a dollar basis. This would effectively adjust
to the number of vehicles that actually purchased the passport and fluctuations from year-to-year.
Administered Cost
Secretary of State fee (this is an estimated cost)
Replacement Revenue
State park operation and maintenance
Boating access site operation and maintenance
Replacement revenue
New Revenue (representing 75% participation)
State park infrastructure
50%
State park operation and maintenance
30%
Local unit development matching grants
10%
State forest campground/pathway operations and capital outlay
7%
DNR's cultural and historical resources
3%
$ 722,400
$ 10,700,000
1,030,000
$ 11,730,000
$ 20,863,800
12,518,280
4,172,760
2,920,932
1,251,828
0
New Revenue
Scenario 2: 70% Participation
$41,727,600
Total License Proposal (Scenario 1): $54,180,000
Annual Fee: $10.00 per each registered passenger vehicle
$5.00 per each registered motorcycle
Estimated Revenue:
$10.00 per registered passenger vehicle
(appx. 7.1 million with 70% acceptance = 4.97 million vehicles)
$5.00 per registered motorcycle
(appx. 248,000 with 70% acceptance = 173,600)
Cost of administering proposal - Secretary of State cost
(1% of total fees collected; est. $10.00 @ 7.1 mil and $5.00 @ 248,000)
Loss of current state park resident MVP permits sold at $24/$6 per vehicle
Loss of current BAS permits sold at $24/$6 per vehicle
New Revenue Sub -total
$49,700,000
:•: 111
(722,400)
(10,700,000)
( 1,030,000)
$38,115,600
Appropriations:
Funds appropriation will first address the loss of MVP and BAS revenue of $11.73 million
(adjusted annually for inflation) and the estimated administered cost of $722,400. The remaining
revenue will be allocated on a percentage basis, not a dollar basis. This would effectively adjust
to the number of vehicles that actually purchased the passport and fluctuations from year-to-year.
Administered Cost
Secretary of State fee (this is an estimated cost) $722,400
Replacement Revenue
State park operation and maintenance $10,700,000
Boating access site operation and maintenance 1,030,000
Replacement revenue $11,730,000
New Revenue (representing 70% participation)
State park infrastructure 50% $19,057,800
State park operation and maintenance 30% 11,434,680
Local unit development matching grants 10% 3,811,560
State forest campground/pathway operations and capital outlay 7% 2,668,092
-DNR's cultural and historical resources 3% 1,143,468
New Revenue $38,115,600
Total License Proposal (Scenario 2) $50,568,000
Scenario 3: 65% Participation
Annual Fee: $10.00 per each registered passenger vehicle
$5.00 per each registered motorcycle
7
15-5
Estimated Revenue:
$10.00 per registered passenger vehicle
(appx. 7,1 million with 65% acceptance = 4.615 million vehicles) $46,150,000
$5.00 per registered motorcycle
(appx. 248,000 with 65% acceptance = 161,200) 806,000
Cost of administering proposal — Secretary of State cost
(1% of total fees collected; est. $10.00 @ 7.1 mil and $5.00 @ 248,000 (722,400)
Loss of current state park resident MVP permits sold at $24/$6 per vehicle (10,700,000)
Loss of current BAS permits sold at $24/$6 per vehicle ( 1,030,000)
New Revenue Sub -total $34,503,600
Appropriations:
Funds appropriation will first address the loss of MVP and BAS revenue of $11.73 million
(adjusted annually for inflation) and the estimated administered cost of $722,400, The remaining
revenue will be allocated on a percentage basis, not a dollar basis. This would effectively adjust
to the number of vehicles that actually purchased the passport and fluctuations from year-to-year.
Administered Cost
Secretary of State fee (this is an estimated cost) $722,400
Replacement Revenue
State park operation and maintenance $ 10,700,000
Boating access site operation and maintenance 1,030,000
Replacement revenue $11,730,000
New Revenue (representing 65% participation)
State park infrastructure
50%
$17,251,800
State park operation and maintenance
30%
10,351,080
Local unit development matching grants
10%
3,450,360
State forest campground/pathway operations and capital outlay
7%
2,415,252
DNR's cultural and historical resources
3%
1,035,108
New Revenue
$34,503,600
Total License Proposal (Scenario 3): $46,956,000
Restricted Funds
Revenues collected would be proportionately deposited, appropriated, and administered from the
State Park Improvement Fund, the Michigan State Waterways Fund, and the Forest Recreation
Fund. All of these funds are accounts within the Michigan Conservation and Recreation Legacy
Fund. The local development grant funds will be deposited, appropriated, and administered from
the State Park Improvement Fund.
Annual Inflation Fee Adjustment
The proposal is to have an annual fee adjustment provision to ensure the relative dollar value
remains constant. The proposal is to index the fee annually based on the rate of inflation as
determined by the Detroit Consumer Price Index (CPI). The DNR Director will have the
authority to amend the fees annually, with recommendations from the Natural Resources
Commission (NRC), the Citizens Committee for Michigan State Parks (CCMSP), and the
Michigan State Waterways Commission (MSWC). Any fee amendment(s) will not exceed the
annual CPI.
Resolution Review Process
1. The CCMSP reviewed, acted upon and unanimously approved the Resolution and proposal at
their December 17, 2008 meeting.
2. Review by the DNR Director and the NRC during January, 2009.
3. Review and action by the MSWC in February, 2009.
9
15-6
2800 Watkins Lake Road • Bldg 97W • Waterford, MI 48328-1917
248.858.0906 • 1.888.0CPARKS www.oal<gov.com/parl<srec
COUNTY` ARKS
February 18, 2009
Ms. Donna Zalewski
ITC Transmission
27175 Energy Way
Novi, MI 48377
Dear Ms. Zalewski:
On behalf of the Oakland County Parks and Recreation Commission I would like to
thank you for your donation in the amount of $500 for our trail program.
As you. may know, the Oakland County Parks and Recreation Commission, in
cooperation with the Oakland County Trails Advisory Council adopted the Oakland
County Trails Master Plan in September 2008. Your donation is appreciated and will
assist us in the development of the projects detailed in the master plan.
Sincerely,
E�
Daniel J. Stencil
Executive Officer
DJS:slk
cc: Kirsten Meyers
Bret Rasegan
Kristen Wiltfang
Larry Falardeau
Ulm-
15-7
miczinn is rn provide recreational, leisure and learning experiences that enhancA min Iiry of life.
Upcoming Events - March
ADAPTIVE RECREATION
March 2 --Ferndale cooking class for individuals with Developmental Disabilities
March 6 --Royal Oak Social: St. Patrick Day Dance for Individuals with
Developmental Disabilities.
--Adult Recreational Wheelchair Basketball - Troy
March 7 Youth -Ability: Sports program for kids with Disabilities @ Boys and
Girls of South Oakland County
March 9 Ferndale craft class for individuals with Developmental Disabilities.
March 13 Adult Recreational Wheelchair Basketball - Troy
March 14 Youth -Ability: Sports program for kids with Disabilities @ Boys and
Girls of South Oakland County
March 19 TGIT Social: St. Patrick Day Dance for Individuals with Developmental
Disabilities
March 20 Adult Recreational Wheelchair Basketball - Troy
March 21 Youth -Ability: Sports program for kids with Disabilities @ Boys and
Girls of South Oakland County
March 27 Adult Recreational Wheelchair Basketball - Troy
March 28 Youth -Ability: Sports program for kids with Disabilities @ Boys and
Girls of South Oakland County
LEWIS E. WINT NATURE CENTER - INDEPENDENCE OAKS COUNTY PARK
March 7 Maple Magic - Public Interpretive Programs
March 21 Independence Green - Public Interpretive Programs
March 14 Cub Scout Astronomy Academics Pin
March 8 Nest Box Monitoring Training - Natural Resources Stewardship Program
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