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Home My WebLink AboutResolutions - 2023.12.07 - 40846 AGENDA ITEM: Amendment of Oakland County Economic Development and Growth Alliance (Oakland Thrive) Agreement DEPARTMENT: Economic Development MEETING: Board of Commissioners DATE: Thursday, December 7, 2023 6:00 PM - Click to View Agenda ITEM SUMMARY SHEET COMMITTEE REPORT TO BOARD Resolution #2023-3620 _ 23-168 Motion to adopt the attached suggested resolution. ITEM CATEGORY SPONSORED BY Grant Yolanda Smith Charles INTRODUCTION AND BACKGROUND Amendment of Oakland County Economic Development and Growth Alliance (Oakland Thrive) agreement to include marketing and outreach support for the Veterans’ Services Division as funded by the Michigan Veterans Affairs Agency (MVAA). POLICY ANALYSIS BUDGET AMENDMENT REQUIRED: No Committee members can contact Michael Andrews, Policy and Fiscal Analysis Supervisor at 248.425.5572 or andrewsmb@oakgov.com, or the department contact persons listed for additional information. CONTACT Sean Carlson, Deputy County Executive II Tyrone Jordan, Digital Marketing & Communications Coordinator Dominique Holmes, Administrator Emerging Growth & Innovation ITEM REVIEW TRACKING Aaron Snover, Board of Commissioners Created/Initiated - 12/7/2023 David Woodward, Board of Commissioners Approved - 12/7/2023 Hilarie Chambers, Executive's Office Approved - 12/11/2023 Lisa Brown, Clerk/Register of Deeds Final Approval - 12/11/2023 AGENDA DEADLINE: 12/07/2023 6:00 PM ATTACHMENTS 1. Amendment template for Services Contract OCEDGA_Veterans Services amendment v2 COMMITTEE TRACKING 2023-11-29 Economic Development & Infrastructure - Recommend to Board 2023-12-07 Full Board - Adopt Motioned by: Commissioner Yolanda Smith Charles Seconded by: Commissioner Charles Cavell Yes: David Woodward, Michael Gingell, Penny Luebs, Karen Joliat, Christine Long, Robert Hoffman, Philip Weipert, Gwen Markham, Marcia Gershenson, William Miller III, Yolanda Smith Charles, Charles Cavell, Brendan Johnson, Ajay Raman, Ann Erickson Gault (15) No: Michael Spisz, Kristen Nelson, Angela Powell (3) Abstain: None (0) Absent: (0) Passed December 7, 2023 RESOLUTION #2023-3620 _ 23-168 Sponsored By: Yolanda Smith Charles Economic Development - Amendment of Oakland County Economic Development and Growth Alliance (Oakland Thrive) Agreement Chair and Members of the Board: WHEREAS the Board of Commissioners approved appropriations of $2,500,000 for the Oakland Together Small Business Recovery and Resilience Business Professional Services Assistance Grant Program (#21284), $500,000 to obtain the services of business community navigators (#21284) to provide counseling and technical assistance to Oakland County businesses and organizations in underserved communities, and $15,000,000 to expand small business support (#22312) to over 25,000 new, emerging and established entrepreneurs county-wide through calendar year 2026; and WHEREAS these three actions resulted in the execution of the Economic Development Support and ARPA Program Management contract (#010073); and WHEREAS the Michigan Veterans Affairs Agency (MVAA) has granted Oakland County’s Veterans’ Services division a grant totaling $159,019 for marketing and outreach activity with a goal of connecting veterans in the county to their benefits; and WHEREAS the county seeks to add support for the execution of this grant under the existing Economic Development Support and ARPA Program Management contract (#010073) through an amendment (#010073-05); and NOW THEREFORE BE IT RESOLVED that the Oakland County Board of Commissioners hereby authorizes the execution of the Economic Development Support and ARPA Program Management contract (#010073) amendment, for the purposes of providing additional marketing and outreach support to the county’s Veterans’ Services division. BE IT FURTHER RESOLVED that the program shall be administered in conformance with federal, state, and local legal requirements, Oakland County policies and procedures, and Michigan Veterans Affairs Agency (MVAA) guidelines for the eligible expenditure of these funds. BE IT FURTHER RESOLVED that approval of this amendment and subsequent use of the $159,019 provided by the Michigan Veterans Affairs Agency (MVAA) for eligible activities under this grant by Oakland County shall not obligate a commitment of the General Fund unless authorized by action of the Board of Commissioners. BE IT FURTHER RESOLVED that all MVAA funding in support of advancing the goals of this grant will need to be obligated no later than September 30, 2024. Chair, the following Commissioners are sponsoring the foregoing Resolution: Yolanda Smith Charles. Date: December 07, 2023 David Woodward, Commissioner Date: December 11, 2023 Hilarie Chambers, Deputy County Executive II Date: December 11, 2023 Lisa Brown, County Clerk / Register of Deeds COMMITTEE TRACKING 2023-11-29 Economic Development & Infrastructure - Recommend to Board 2023-12-07 Full Board - Adopt Motioned by Commissioner Yolanda Smith Charles seconded by Commissioner Charles Cavell to adopt the attached Grant: Amendment of Oakland County Economic Development and Growth Alliance (Oakland Thrive) Agreement. Yes: David Woodward, Michael Gingell, Penny Luebs, Karen Joliat, Christine Long, Robert Hoffman, Philip Weipert, Gwen Markham, Marcia Gershenson, William Miller III, Yolanda Smith Charles, Charles Cavell, Brendan Johnson, Ajay Raman, Ann Erickson Gault (15) No: Michael Spisz, Kristen Nelson, Angela Powell (3) Abstain: None (0) Absent: (0) Passed ATTACHMENTS 1. Amendment template for Services Contract OCEDGA_Veterans Services amendment v2 STATE OF MICHIGAN) COUNTY OF OAKLAND) I, Lisa Brown, Clerk of the County of Oakland, do hereby certify that the foregoing resolution is a true and accurate copy of a resolution adopted by the Oakland County Board of Commissioners on December 7, 2023, with the original record thereof now remaining in my office. In Testimony Whereof, I have hereunto set my hand and affixed the seal of the Circuit Court at Pontiac, Michigan on Thursday, December 7, 2023. Lisa Brown, Oakland County Clerk / Register of Deeds AMENDMENT OF CONTRACT #010073 Page 1 Rev September 2023 To Economic Development Department Joan Daniels AMENDMENT OF CONTRACT #010073 AMENDMENT #010073 - 05 AMENDMENT DATE: November 16, 2023 This AMENDMENT OF CONTRACT (hereafter this "Amendment") is made and entered into by and between the Contractor named and identified below, (hereafter “Contractor”) and the COUNTY OF OAKLAND (hereafter “County”) whose address is 2100 Pontiac Lake Rd, Waterford, MI 48328. CONTRACTOR ADDRESS Oakland County Economic Development and Growth Alliance (Oakland Thrive) 35 W. Huron Street Pontiac, MI 48342 Vendor Number: 40346 The County and Contractor agree and acknowledge that the purpose of this Amendment is to modify as provided herein and otherwise continue the present contractual relationship between the Parties as described in their current contract with the same contract number as above. In consideration of the extension of the mutual promises, representations, assurances, agreements, and provisions in the Contract and this Amendment, the adequacy of which is hereby acknowledged by the Parties, the County and Contractor hereby agrees to amend the current Contract as follows: 1.0 The County and Contractor agree that any and all defined words or phrases in the current Contract between the parties will apply equally to and throughout the amendment. 2.0 The Parties agree that any and all other terms and conditions set forth in the current Contract between the Parties shall remain in full force and effect and shall not be modified, excepted, diminished, or otherwise changed or altered by this Amendment except as otherwise expressly provided for in this Amendment. 3.0 Description of Change: Addition of marketing and outreach support for Veterans’ Services 3.1 The Contract Expiration Date is changed from N/A to N/A. 3.2 The Not to Exceed (NTE) amount is increased by $159,019. 3.3 In addition to and without limiting any of Contractor’s obligations or duties under the Contract, Contractor shall provide County with the Deliverables (goods and/or services) provided in the attached Exhibit A for the prices provided therein, which is included and AMENDMENT OF CONTRACT #010073 Page 2 Rev September 2023 incorporated into this Amendment. The Parties shall comply with the terms in Exhibit IX (Scope of Deliverables) as amended. For and in consideration of the mutual assurances, promises, acknowledgments, warrants, representations, and agreements set forth in the Contract and this Amendment, and for other good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, the undersigned hereby execute this Amendment on behalf of the County, and Contractor and by doing so legally obligate and bind the County and Contractor to the terms and conditions of the Contract and this Amendment. THE CONTRACTOR: SIGN / DATE: Oakland County Economic Development and Growth Alliance (Oakland Thrive) THE COUNTY OF OAKLAND: SIGN / DATE: Scott N. Guzzy, CPPO, MBA, Purchasing Administrator xxx AMENDMENT OF CONTRACT #010073 Page 3 Rev September 2023 EXHIBIT A CONTRACT EXHIBIT IX “SCOPE OF CONTRACTOR DELIVERABLES/FINANCIAL OBLIGATIONS” IS HEREBY AMENDED BY THE ADDITION OF SUBSECTION VI “MARKETING AND OUTREACH SUPPORT” AS FOLLOWS: VI. Marketing and Outreach Support for the Veterans’ Services Division of Oakland County Economic Development: 1. Conduct Needs Assessment: OCEDGA will collaborate with the Veterans Services division to assess their outreach requirements and develop a comprehensive marketing plan tailored to meet the objectives of connecting with more veterans in Oakland County. 2. Marketing Strategy Development: OCEDGA will design and execute a comprehensive marketing campaign utilizing various channels to effectively promote and enhance the visibility of the Veterans Services division among veterans in the county, including but not limited to: • Radio advertisements • Digital media (e.g., online banners, social media advertising) • Billboard advertising • Direct mailing • Social media management and engagement • Print media (e.g., brochures, posters) • Promotional items (e.g., branded merchandise) Per an agreement between Oakland County and the Michigan Veterans Affairs Agency (“MVAA"), Marketing/advertising products shall acknowledge “paid for in part or in whole by the Michigan Veterans Affairs Agency” if space allows. Consult Oakland County Economic Development Team for discussion and approval. 3. Comprehensive Reporting: Prepare an itemized budget for the marketing campaign and present it to the Oakland County Economic Development Team for discussion and approval. OCEDGA will manage expenditures related to the marketing efforts and provide itemized invoices quarterly for transparent financial reporting in accordance with the schedule below. Additionally, include any available information at the time of the report detailing the effectiveness of the campaign. Reports shall include expenses related to advertising, printing, promotional items, and any other campaign-related costs. Activity Period Due Date October 1 – December 31 January 5, 2024 January 1 – March 31 April 5, 2024 April 1 – June 30 July 5, 2024 July 1 – September 30 October 3, 2024 AMENDMENT OF CONTRACT #010073 Page 4 Rev September 2023 4. Event Coordination and Execution: Coordinate any promotional events or outreach activities aimed at connecting with veterans as requested by Oakland County, including managing event coordinators, identifying potential sponsorships and partnerships, overseeing event logistics, such as speakers, venues, and attendee registrations. These events will serve as opportunities for veterans to learn about available benefits and connect with Veterans Services. 5. Marketing Outreach and Sponsorship: OCEDGA will manage aspects of the marketing outreach as requested by Oakland County. Revised disbursement schedule This work is made possible by a reimbursable grant provided to Veterans’ Services by the Michigan Veterans Affairs Agency (MVAA). MVAA provides reimbursement quarterly based on activity. Reimbursement will occur in quarterly installments based upon verified invoices beginning October 1, 2023 and ending September 30, 2024 in an amount not to exceed $159,019. The disbursement schedule in Exhibit IX is hereby revised to reflect the above grant disbursement.