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HomeMy WebLinkAboutReports - 2024.04.24 - 41159 AGENDA ITEM: Sponsorship of Oxford Township Parks and Recreation 2024 Seymour Celebration DEPARTMENT: Board of Commissioners MEETING: Board of Commissioners DATE: Wednesday, April 24, 2024 6:00 PM - Click to View Agenda ITEM SUMMARY SHEET COMMITTEE REPORT TO BOARD Resolution #2024-4006 Motion to approve the one-time allotment of $10,000 from the Fiscal Year 2024 Board of Commissioners General Fund Sponsorship line-item budget for the purpose of sponsoring Oxford Township Parks and Recreation 2024 Seymour Celebration; further, approve and authorize the Board Chair to execute any required agreements on behalf of Oakland County. Additionally, require that the recipient of the funds promote the County with Grand Finale sponsor benefits and provide an impact report to the Board detailing the sponsorship outcomes, including the number of residents served. ITEM CATEGORY SPONSORED BY Special Project Michael Spisz INTRODUCTION AND BACKGROUND First and Last Name (Person Submitting the Form): Phil Castonia Organization (Person Submitting the Form): Oxford Township Parks & Recreation Email Address (Person Submitting the Form): dawnmedici@oxparkrec.org Phone Number (Person Submitting the Form): (248) 628-1720 Last Name of Sponsoring Commissioner: Spisz Project Overview: The proposed project is the 16th Annual Seymour Celebration, a community festival planned for June. It will feature carnival food, games, and rides by Skerbeck Entertainment Group, along with live entertainment and fireworks. Additionally, attractions such as the KLR Splashpad, Kids Kingdom, and the new Soaring Saunter playground will be available. Last year, the event drew over 25,000 visitors and received extensive media coverage. Sponsors will receive recognition in the Oxford Township Parks & Recreation brochure, reaching over 20,000 residents and non-residents. Project Type: Sponsorship of an Event Proposed Budget Breakdown: Amount Requested from BOC is $10,000 for Grand Finale Sponsorship Detailed Timeline for Implementation: June 6-9 2024 Detail on Funding Partners or Matching Funds: Event supported by Oxford Township Parks & Recreation. Anticipated Impact and Evaluation of Success: The anticipated impact includes community engagement, enjoyment, and exposure for sponsors. Success will be evaluated based on attendance numbers, media coverage, and sponsor feedback. Additional Information or Supporting Documents: Attached are details about sponsor benefits, including promotional advertising, signage, booth setup opportunities, carnival wristbands, and t- shirts for sponsors, along with instructions for logo submission and vendor info booths. POLICY ANALYSIS Alignment with Policy Terms: The request aligns with the defined terms of "Special Project," particularly under "Sponsorship of an Event." The festival aims to provide community benefits through various activities and attractions. Submission Process: The request appears to follow the submission process outlined in the policy by being submitted by the sponsoring organization with details about the project, budget breakdown, timeline, and impact evaluation. Funding Partners: There's no mention in the summary of the request of any additional funding partners or matching funds, which the policy encourages to enhance sustainability and collective impact. This could affect the evaluation of the request. Legal and Regulatory Compliance: The request must comply with constitutional limits on County expenditures, ensuring the funds benefit Oakland County residents for a public purpose and are under the County's control. The festival's community focus seems to align with this requirement. Reporting of Outcomes: The festival organizers would need to provide a qualitative and quantitative evaluation report to the Board of Commissioners detailing the community impact of the event, including the number of residents served and the success of achieving stated objectives. This report would need to be submitted within the same calendar year as the event. Overall, while the request for the Seymour Celebration festival seems to align with the policy's objectives and guidelines in many aspects, there are some areas where further information or clarification may be needed to ensure full compliance, particularly regarding funding partners and the equitable distribution of funds across districts. Additionally, details such as specific dates and total project cost would need to be included for a comprehensive evaluation. BUDGET AMENDMENT REQUIRED: No Committee members can contact Michael Andrews, Policy and Fiscal Analysis Supervisor at 248.425.5572 or andrewsmb@oakgov.com or the department contact persons listed for additional information. CONTACT Michael Spisz, Commissioner ITEM REVIEW TRACKING Aaron Snover, Board of Commissioners Created/Initiated - 4/24/2024 AGENDA DEADLINE: 04/24/2024 6:00 PM ATTACHMENTS 1. 2024 SC Sponsor Application Oakland County COMMITTEE TRACKING 2024-04-11 Full Board - Refer to Finance 2024-04-17 Finance - Recommend to Board 2024-04-24 Full Board - Adopt Motioned by: Commissioner Angela Powell Seconded by: Commissioner Robert Hoffman Yes: David Woodward, Michael Spisz, Penny Luebs, Karen Joliat, Kristen Nelson, Christine Long, Robert Hoffman, Philip Weipert, Gwen Markham, Angela Powell, Marcia Gershenson, Charles Cavell, Brendan Johnson, Ann Erickson Gault, Linnie Taylor (15) No: None (0) Abstain: None (0) Absent: Ajay Raman, Michael Gingell, Yolanda Smith Charles, William Miller III (4) Passed You work hard. Your employees work hard. Your company is a valuable community resource. Summer is just around the corner. We want to celebrate YOU! In fact, we’re planning a full-blown festival in June. This 16th Annual Community event will have carnival food, games and rides, provided by Skerbeck Entertainment Group, along with live entertainment and two nights of fireworks. The KLR Splashpad, Kids Kingdom and the brand new Soaring Saunter fully ac- cessible and inclusive playground, are also among the activities families can enjoy. Last year, the Annual Seymour Celebration attracted more than 25,000 visitors and received extensive media coverage via radio, TV, online and print in Oakland, Lapeer and Macomb counties. Seymour Celebration is a great vehicle for businesses to get their names in front of prospective clientele from all over the tri-county area and beyond. As a sponsor, your company will be recognized in the Oxford Township Parks & Recreation brochure, which is published three times a year and distributed to more than 20,000 residents and non-residents. Treat your family and staff to a fun stay-cation and get great marketing exposure at the same time. Let’s have a blast together celebrating local businesses and communities. Send us your sponsorship application, visit www.oxparkrec.org for festival details, or contact our office for more information. We appreciate your friendship! Phil Castonia, Director Oxford Township Parks & Recreation CONTACT: Dawn Medici, (248) 628-1720, dawnmedici@oxparkrec.org $10,000 Grand Finale Sponsor ✓ Name in all promotional advertising (print and online) ✓ Recognition in brochure ✓ Opportunity to setup info booth at Festival ✓ 4 - 2x3 signs on perimeter fence ✓ 3x6 banner on entertainment stage ✓ Sponsor announcement and recognition before fireworks shows ✓ 8 carnival wristbands ✓ 8 Seymour Celebration t-shirts TIME TO CELEBRATE. Don’t miss this opportunity to ignite future business. June 6-9, 2024 OTHER INFORMATION BANNER: Grand Finale sponsor organizations will be recognized on a 3 x 6 vinyl banner hung along the entertainment stage. T-SHIRTS: Staff and volunteers will be wearing Seymour Celebration t-shirts with sponsor logos on the back. Grand Finale sponsor organiza- tions will receive complimentary shirts. ADVERTISING: Please send a high-resolution file of your company logo to: dawnmedici@oxparkrec.org for printing on t-shirts and other promotional materials. Vendor Info Booths: Space to be provided for authorized vendors to have an individual booth space on the festival grounds to share infor- mation. Vendor responsible for all booth material, set-up and clean-up.