HomeMy WebLinkAboutResolutions - 2025.05.22 - 42113
AGENDA ITEM: Sponsorship of Lathrup Village Music Festival (LVMF)
DEPARTMENT: Board of Commissioners
MEETING: Board of Commissioners
DATE: Thursday, May 22, 2025 6:00 PM - Click to View Agenda
ITEM SUMMARY SHEET
COMMITTEE REPORT TO BOARD
Resolution #2025-5276
Motion to approve the one-time allotment of $5,000 from the Fiscal Year 2025 Board of
Commissioners General Fund Sponsorship line-item budget for the purpose of sponsoring the
Lathrup Village Music Festival (LVMF); further, approve and authorize the Board Chair to execute
any required agreements on behalf of Oakland County. Additionally, require that the recipient of the
funds promote the County and provide an impact report to the Board detailing the sponsorship
outcomes, including the number of residents served.
ITEM CATEGORY SPONSORED BY
Special Project Yolanda Smith Charles
INTRODUCTION AND BACKGROUND
1. First and Last Name (Person Submitting the Form): Lauren Beras
2. Organization (Person Submitting the Form): Lathrup Village Music Festival Planning Committee /
Lathrup Village Downtown Development Authority (DDA)
3. Email Address (Person Submitting the Form): lvmfest@gmail.com
4. Phone Number (Person Submitting the Form): (248) 557-2600
5. Last Name of Sponsoring Commissioner: Smith Charles
6. Project Overview: The Lathrup Village Music Festival (LVMF) is an inclusive, community-centered
event now entering its third year. Originally conceived as a grassroots initiative to reunite residents
in the wake of the COVID-19 pandemic, the festival has grown into a cherished local tradition
through strong community support and a collaborative partnership with the Lathrup Village
Downtown Development Authority. The 2025 festival will expand upon previous years by introducing
a new family fun area and increasing the presence of local vendors and musical performances that
reflect the city’s diversity. The event features live music, food trucks, business booths, and
accessible amenities for attendees of all ages and abilities, making it a celebration of local pride and
connection. LVMF is scheduled to take place on Saturday, September 13, 2025, with a rain date of
September 14.
7. Project Type: Sponsorship of an Event
8. Provide a proposed budget breakdown for the project, including but not limited to the estimated
cost of the overall project, and specifically how much you are asking the Board of Commissioners
(BOC) to contribute: The total projected cost for the 2025 Lathrup Village Music Festival is $30,000.
To date, the planning team has secured or received verbal commitments for $18,000 from
community sponsors and partners. The request to the Oakland County Board of Commissioners is
for a contribution of $5,000, which would help bridge the funding gap and enable expanded
offerings—particularly in support of the new family fun area, ADA-compliant accommodations, and
promotional materials. The County’s support would help ensure the festival remains free,
welcoming, and high-quality for attendees, while also reinforcing the County’s commitment to
inclusive community engagement and economic vitality in its local municipalities.
9. Provide a detailed timeline for implementation of the project: Planning for the 2025 festival is
already underway and will continue throughout the spring and summer. Sponsorship outreach,
vendor recruitment, musical bookings, logistics coordination, and marketing efforts are being
managed by the committee in partnership with the DDA. The festival itself will be held on Saturday,
September 13, 2025, from 12:00 p.m. to 9:00 p.m., with a rain date of Sunday, September 14, 2025.
10. Provide detail on any possible funding partners or matching funds: The Lathrup Village Music
Festival is a heavily community-backed initiative, supported by numerous local sponsors, vendors,
and in-kind contributors. As of this submission, approximately $18,000 of the $30,000 budget has
been secured through these efforts. While this request to the County is not contingent on a
matching grant, it will complement existing community support and expand the overall impact of the
event.
11. Describe the anticipated impact of the project and how its success will be evaluated: The LVMF
is expected to serve hundreds of residents and attract visitors from across the region. It provides
tangible benefits to local artists, entrepreneurs, and food vendors, while also enhancing public
awareness of Lathrup Village’s unique cultural identity. The event fosters cross-cultural
understanding, community pride, and economic activity through inclusive programming and diverse
musical performances. The success of the festival will be assessed through attendee feedback,
business engagement metrics, vendor satisfaction, and volunteer participation. The planning
committee is committed to providing a post-event report documenting outcomes and community
impact.
12. Include any additional information or supporting documents relevant to the project: Lauren
Beras, the submitting resident, plays a leading role in planning and coordinating the event. She
currently serves as the sole resident member of the festival’s planning committee and works closely
with the Lathrup Village DDA on every element of execution—from securing vendors and booking
bands to managing promotional materials and organizing volunteers. While the LVMF remains a
collaborative effort, Lauren’s dedication and coordination efforts have helped the festival grow into a
signature event for the city. No additional assistance is required from Oakland County departments.
This project clearly falls within the scope of the Board’s authority, offering public benefit and civic
value to Oakland County residents.
FISCAL IMPACT: No Budget Amendment Needed
Committee members can contact Barbara Winter, Policy and Fiscal Analysis Supervisor at
248.821.3065 or winterb@oakgov.com or the department contact persons listed for additional
information.
CONTACT
Lauren Beras
ITEM REVIEW TRACKING
Aaron Snover, Board of Commissioners Created/Initiated - 5/23/2025
AGENDA DEADLINE: 05/08/2025 4:30 PM
ATTACHMENTS
1. Special Projects Master List-3
COMMITTEE TRACKING
2025-05-01 Full Board - Refer to Finance
2025-05-14 Finance - Recommend to Board
2025-05-22 Full Board - Adopt
Motioned by: Commissioner Angela Powell
Seconded by: Commissioner Christine Long
Yes: Charles Cavell, Ann Erickson Gault, Marcia Gershenson, Robert Hoffman, Brendan
Johnson, Karen Joliat, Christine Long, Penny Luebs, Gwen Markham, Kristen Nelson, Angela
Powell, Yolanda Smith Charles, Michael Spisz, Linnie Taylor, Philip Weipert, David Woodward
(16)
No: None (0)
Abstain: None (0)
Absent: Michael Gingell, Robert Smiley (2)
Passed
Project Title Item ID Location Type Date Total Cost BOC Request BOC % of Total Commissioner(s)Attendance Duration
Blues in the Streets #Pontiac Event Saturday, August 23, 2025 $26,500.00 $7,500.00 28%Powell 300 1 day
Clawson 4th of July Parade #Clawson Event Friday, July 4, 2025 $40,000.00 $10,000.00 25%Luebs 10000 1 day
Commerce Township Bicentennial Celebration #Commerce Event Saturday, June 14, 2025 $50,000.00 $5,000.00 10%Long 2000 1 day
Concert in the Park #Commerce Event July 4 - August 1, 2025 $25,000.00 $5,000.00 20%Long 1000 5 weeks
Lathrup Village Music Festival #Lathrup Vlg Event Saturday, September 13, 2025 $30,000.00 $5,000.00 17%Smith-Charles 600 1 day
Lyon Township International Kite Festival #Lyon Event Spring - Summer 2025 $12,000.00 $5,000.00 42%Weipert 1000 1 day
Lyon Twp DDA Volunteer Appreciation Event #Lyon Event Wednesday, August 6, 2025 $6,381.00 $2,500.00 39%Weipert 500 2 hours
Milford Memories Summer Festival #Milford Event August 8 - 10, 2025 $30,000.00 $5,000.00 17%Weipert 300000 3 days
Pontiac Community Foundation Impact Summit #Pontiac Event Wednesday, June 4, 2025 $45,000.00 $10,000.00 22%Powell 150 1.5 hours
Holly Dickens Festival #Holly Event November - December 2024 $75,000.00 $20,000.00 27%Hoffman 1000 3 weekends
Madison Heights Juneteenth Celebration #Madison Hts Event Saturday, June 14, 2025 $40,000.00 $5,000.00 13%Erickson Gault 100000 1 day
CommUnity Cup Challenge #Southfield Event June 12 - August 28, 2025 $15,000.00 $10,000.00 67%Smith-Charles 100 11 weeks
Pontiac Growing to Live #Pontiac Event April 1 - November 30, 2025 $50,000.00 $10,000.00 20%Powell 100 8 months
Hospitality House Food Pantry & Weekend Food Program #Commerce Program Wednesday, March 12, 2025 $1,525,890.00 $10,000.00 1%Raman 5300 year long
HIRE! Pontiac Program #Pontiac Program June - July, 2025 $100,000.00 $20,000.00 20%Powell 100 6-week
Special Project 24-25 Program Sponsorship Remaining Budget
24-25 Budget $175,000.00 $175,000.00
Approved Projects $30,000.00 $45,000.00 $275,000.00
Pending Requests $0.00 $55,000.00 $220,000.00